--- tytul: "Free Analytics Scanner Before Black Friday" opis: "Enter your website or store address and check whether GTM, GA4, Meta and Google Ads pixels, Consent Mode and server-side will count conversions in peak season." adres: https://justidea.agency/en/analytics-scanner/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Free scanner before Black Friday # Check whether your analytics will count every conversion Enter your website or store address. The scanner visits it like a customer, accepts the cookie banner and, in a store, opens a product and adds it to the basket. Along the way it checks what GTM, GA4, Google Ads, Meta, TikTok and Microsoft Ads really send. Check your website - Free - Result in about a minute - No login, nothing to install Start here ## Enter an address and see where data gets lost Works for online stores and company websites. All it needs is the address: no account access, no code on your site, no sales call. - Free - No login - Result on screen straight away - PDF report by e-mail The scanner only looks at the public website. It does not buy anything, does not submit forms and does not collect visitor data. 1. Launching the browser 2. Opening the home page 3. Accepting the consent banner 4. Looking for a product page, if it is a store 5. Adding a product to the basket, if there is one 6. Measuring speed 7. Calculating the score What happens after you click ## Six steps in about a minute The scanner does what an analytics specialist does with the browser console open, only the same way every time. The result appears on this page, and you can leave the tab in the background meanwhile. 1. ### Step 1: A browser in the cloud We launch a real Chrome instead of just reading the code. All that counts is what the website actually sends over the network. 2. ### Step 2: Entry before consent We arrive like a customer from an ad, with a test gclid and fbclid in the address, and check whether any tag fires before anyone clicks the consent banner. In GA4 this one visit will show up as Google Ads traffic. 3. ### Step 3: Clicking “Accept” We agree to everything and watch whether the tags respond: Consent Mode, GA4, Google Ads and the pixels. 4. ### Step 4: Product and basket In a store, we open a product page and add the product to the basket. On a website without a store we skip this step and leave it out of the score. 5. ### Step 5: Speed Core Web Vitals from real Chrome users over the last 28 days, or from a Google test when there is no such data. 6. ### Step 6: Score 0-100 A score in five areas and a list of issues from the most serious, each with evidence from network traffic. What the scanner checks ## 21 checks in five areas Each area carries its own weight in the score out of 100 points. The foundation weighs most, because without a tag manager and GA4 nothing else has anything to send. ### Measurement foundation 25 pts Whether the tag manager and GA4 work at all, whether page views are counted twice, and whether the store sends product and basket events. - Tag manager (GTM) - Google Analytics 4 - No double counting - Product and basket events Share of the score 25% ### Server-side and data resilience 20 pts Whether data goes through your own server (sGTM, Stape), whether cookies are set by the server, and whether Meta gets an ID for deduplication with the Conversions API. - Scripts from your own domain - Data through your own server - Server-set cookies - Meta deduplication Share of the score 20% ### Consent and Consent Mode 20 pts Consent banner, default denial, Consent Mode v2, whether anything tracks visitors before they click consent, and whether GA4 redacts e-mail addresses that end up in page URLs. - Consent banner - Consent Mode v2 - Consent denied by default - Nothing tracks before consent - E-mail redaction in GA4 Share of the score 20% ### Ad channels 20 pts The Google Ads tag, the Meta pixel, storing the ad click (gclid, fbclid) and 12 other networks, from TikTok to ChatGPT Ads, plus the product data read by Google and AI assistants. - Google Ads - Meta pixel - Storing the ad click - TikTok, Microsoft, ChatGPT Ads and others - Product data for Google and AI Share of the score 20% ### Speed 15 pts Core Web Vitals from real Chrome users, or from Google's lab measurement when there is no such data. - LCP, main content loading - INP, response to a click - CLS, layout stability Share of the score 15% Recognises tags and pixels - Google Tag Manager - Google Analytics 4 - Google Ads - Meta - Microsoft Ads (UET) - TikTok Ads - ChatGPT Ads (OpenAI) - Pinterest Ads - LinkedIn Ads - Criteo - RTB House - X (Twitter) Ads - Snapchat Ads - Reddit Ads - Ceneo - WP Pixel (Wirtualna Polska) - Microsoft Clarity - Hotjar What you get ## Result straight away, fix instructions by e-mail You see the score and the list of issues without leaving any details. An e-mail address is needed only for the fix instructions and the PDF report, which you can pass on to a developer or an agency. 84 **B** Example result Solid measurement with a few gaps worth closing before bigger budgets go live. - Measurement foundation - Server-side and data resilience - Consent and Consent Mode - Ad channels - Speed Important Data goes straight from the browser to Google and Meta Important Meta events without a deduplication ID Fix instructions after you enter your e-mail Straight away, no e-mail ### Score and list of issues - A score of 0-100 and a grade from A to F - Results in five areas, check by check - Issues with evidence and the impact on your campaigns After you enter your e-mail ### Fix instructions and PDF report - How to fix each issue, step by step - A PDF report for your developer or agency - A link to the result, valid for 30 days Whenever you want ### A call about the result - A walk-through of the result with an analytics specialist - Services matched to the issues found, with prices - No obligation, the decision stays with you Check your website Why now ## Campaigns learn from what your website measures Smart Bidding, Advantage+ and Performance Max allocate budget based on the conversions they get from tags. When a tag loses some purchases or enquiries, or counts them twice, the algorithm learns from bad data exactly when budgets are at their highest. A fix after Black Friday will not recover anything. Our second free scanner ## Can ChatGPT and Perplexity crawlers get into your website? The AI visibility checker reads robots.txt, llms.txt and the sitemap, then counts how much content and structured data is visible without JavaScript. The same address is enough, and the result takes less than a minute. [Check AI visibility](https://justidea.agency/en/ai-visibility-checker/) Questions ## Before you enter an address **### Does the scanner work for a website without a store?** Yes. The scanner checks the tag manager, GA4, consent, server-side, ad pixels and speed on every website. It opens a product page and the basket only in a store, and on a website without a store those checks are left out of the score, so they do not lower it. **### Does the scanner change anything on the website or place an order?** No. It only looks at the public website, the way a visitor does. In a store it adds a product to the basket, but it does not go to checkout, does not submit forms and does not log in to any account. **### How does the scanner know what works and what does not?** From network traffic. A real browser records every request to Google, Meta, TikTok or Microsoft, and the analysis checks what was sent, when and with which parameters. Each issue comes with evidence, so you can verify it without us. Tags that wait for a purchase or a form submission are read from the published GTM container, because they do not show up in traffic from just browsing the website. **### What will the scanner not check?** Whatever happens outside the browser: events sent from the server (Conversions API, Measurement Protocol), conversion settings in the Google Ads and Meta dashboards, and the purchase itself, because the scanner does not pay. We check these in an audit with account access. **### Why the e-mail and what happens to it?** The e-mail unlocks the fix instructions for every issue and the PDF report. We use it only to contact you about the scan result, in line with the privacy policy. The score and the list of issues are visible without it. **### How much does it cost?** Nothing. The scan, the result and the PDF report are free. You only pay for the fix, if you decide to order it from us, and its price is shown next to the services below the result. **### How often should I scan?** After every major change: a new theme, plugin updates, a change of consent banner or GTM container. Measurement breaks quietly, and the scanner shows a result from the last 24 hours from memory, so re-checking the same website is instant. Black Friday will not wait ## Check your analytics before budgets go up A fix made before the season collects data throughout the season. The same fix after Black Friday will not recover anything. Check your website Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.