--- tytul: "Aleksandra Skotnicka, author on the JustIdea blog" opis: "Aleksandra Skotnicka, Marketing Automation Specialist at JustIdea. 9 articles on the blog. Topics: Marketing. See what they write about and build for clients." adres: https://justidea.agency/en/author/aleksandra-skotnicka/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- ![Aleksandra Skotnicka](https://justidea.agency/obrazy/ola-240x300-6876e203.webp) Blog author # Aleksandra Skotnicka Marketing Automation Specialist Marketing automation specialist at JustIdea. On the blog she writes about automation tools and how to use them to retain customers, including implementations that combine automation with paid campaigns. 9 articles Performance and marketing [LinkedIn](https://www.linkedin.com/in/aleksandra-skotnicka-9bb810292/) [JustIdea team](https://justidea.agency/en/about-us/) Body of work ## Articles by Aleksandra Skotnicka [Marketing 19 August 2026 E-commerce Profit-First: How to Take Back Control of Your Margin](https://justidea.agency/en/blog/ecommerce-profit-first-margin-control/)[Marketing 17 November 2025 Best Marketing Automation Tools. 2026 Ranking and Analysis](https://justidea.agency/en/blog/best-marketing-automation-tools/)[Marketing 2 November 2025 6 Common Marketing Automation Mistakes and How to Avoid Them](https://justidea.agency/en/blog/marketing-automation-mistakes-to-avoid/)[Marketing 2 November 2025 How can you use marketing automation to increase customer retention?](https://justidea.agency/en/blog/marketing-automation-for-customer-retention/)[Marketing 2 November 2025 Marketing automation vs email marketing: what's the difference?](https://justidea.agency/en/blog/marketing-automation-vs-email-marketing-differences/)[Marketing 2 November 2025 Best Marketing Automation Strategies That Actually Increase Sales](https://justidea.agency/en/blog/best-marketing-automation-strategies/)[Marketing 2 November 2025 Surf Inc.: how marketing automation increased sales by 2,400%?](https://justidea.agency/en/blog/surf-inc-marketing-automation-sales-growth/)[Marketing 20 May 2024 Why 9 in 10 E-Commerce Stores Fail: Mateusz Haber at Ecommerce.pl](https://justidea.agency/en/blog/why-9-in-10-ecommerce-stores-fail/)[Marketing 20 May 2024 ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl](https://justidea.agency/en/blog/roas-is-dead-profit-is-king/) There is a company behind this byline ## Aleksandra Skotnicka writes about the work they do on client projects The ratings below cover the whole agency, not a single author. Clients gave them on Google, Facebook and Clutch. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) What they write about ## Topics [Marketing40](https://justidea.agency/en/category/marketing/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.