--- tytul: "How to Check Your Google Ranking: Free Tools" opis: "Want to check your website's Google ranking? Use free SEO tools online to track keyword positions and monitor your search visibility." adres: https://justidea.agency/en/blog/how-to-check-your-google-ranking/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # How to Check Your Google Ranking: Free Tools Want to check your website's Google ranking? Use free SEO tools online to track keyword positions and monitor your search visibility. [![Julia Kaim](https://justidea.agency/obrazy/julia-896b4fce.webp) Julia Kaim SEO Specialist](https://justidea.agency/en/author/julia-kaim/) 20 February 2024 18 min read 6 sections ![How to Check Your Google Ranking: Free Tools](https://justidea.agency/_astro/szablon-7-22-1-04589889.DEBMdRE1.webp) SEO Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** 1. 01How to check your website's position in Google: a full guide 2. 02The Google algorithm: what should you know about it? 3. 03Tools for checking your website's position in search results 4. 04Why is it worth monitoring your website's position in Google? 5. 05Summary 6. 06See also: Share ## How to check your website's position in Google: a full guide In today's world of search engines, [**SEO**](https://justidea.agency/en/services/marketing-agency/positioning-seo/) **in Google** has become an inseparable part of every company's **marketing strategy**. Being visible in search results is the key to attracting potential customers and building a brand presence online. But how do you check what **position in Google** your website holds? Here are a few proven methods to help you monitor your site. ## The Google algorithm: what should you know about it? Before diving into tools and techniques, it's important to understand what the **Google algorithm** is and which factors influence a page's ranking. The [Google algorithm](https://justidea.agency/en/services/marketing-agency/positioning-seo/) is a complex, constantly changing system designed to deliver the most relevant and valuable **search results** to users. Google regularly updates its **algorithm** to keep delivering the best possible search results. And although the exact workings of the algorithm are a company secret, Google reveals certain hints and best practices that can help you understand how to improve a page's ranking. Here are the main factors worth paying attention to: ### Content quality Google favours unique, valuable and insightful content that directly answers users' queries. Content should be well organised, easy to read and provide added value. What counts as "valuable content" evolves alongside user expectations and changes to the algorithm. The expertise behind published material is also becoming increasingly important. Google pays attention to the author's experience, the credibility of the source and the quality of the whole domain within a given topic. Regularly publishing in-depth content helps build topical authority, which can positively affect visibility in Google and the long-term stability of your keyword rankings in Google. ### The right keywords Using the right keywords in your page's content helps Google understand which queries your [website](https://justidea.agency/en/services/websites/) should appear for. It's important to use keywords naturally and in context, to avoid so-called keyword stuffing, which Google can penalise. It's also good practice to regularly analyse your keyword list and monitor visibility changes for individual subpages. This makes it easier to identify which content needs further website optimisation and expansion. ### User experience (UX) Google increasingly emphasises user experience, including page load speed, mobile-friendliness, ease of navigation and user safety. Pages that deliver a positive experience are ranked more favourably. Core Web Vitals, the metrics related to loading speed, visual stability and interactivity, also play a significant role today. These factors affect not only user comfort but also SEO effectiveness and the monitoring of a page's visibility in organic search results. ### Backlinks Links from other trustworthy websites act as "votes of confidence" for Google, boosting your [page's authority](https://justidea.agency/en/services/marketing-agency/positioning-seo/). However, it's not just about quantity, but also the quality of these links. Google assesses how topically related the linking site is to your page, as well as its credibility and authority. The way you link also matters a great deal. Anchor text, the visible text of a link, helps the search engine understand the topic of the target page. Well-planned external and internal linking supports both users and Google's crawlers as they navigate through websites. ### Page speed and accessibility Pages that load quickly provide a better user experience, which is an important [ranking factor](https://justidea.agency/en/services/marketing-agency/positioning-seo/). Similarly, a page's accessibility for people with various impairments also affects how it's rated. ### Site security Google promotes sites that are safe for users. Using the HTTPS protocol is one element that can influence a page's position in search results. Understanding these factors and adapting your **SEO strategy** to them is key to **improving your website's visibility in Google**. It's important to remember that **search engine optimisation** is a continuous process. Google regularly updates its **algorithm**, so you need to keep track of changes and adjust your strategy accordingly. ## Tools for checking your website's position in search results To effectively **monitor** and **analyse the position** of your website in Google search results, it's worth using professional **SEO tools**. These tools not only let you **track rankings for chosen keywords**, but also provide valuable insight into optimisation, competitors and changes in search engine algorithms. Here's a more detailed look at some of the most popular tools. In practice, monitoring your Google ranking should be an ongoing process. A one-off check of your Google position often doesn't give the full picture, because rankings can change depending on the user's location, device or the competition present in the [SERP](https://justidea.agency/en/services/marketing-agency/positioning-seo/). That's why professional SEO tools let you analyse historical data, your keyword list and your current ranking in a more objective way than manually checking your position. ### Google Search Console: how to check your position in Google Search Console? **Google Search Console** is a free tool offered by **Google** that lets website owners **monitor** and maintain their **sites' presence in Google search results**. It lets you check which queries bring users to your site, as well as the average position for those queries. In addition, **Google Search Console** helps identify and fix issues on your site, which is crucial for maintaining a good ranking. To use **GSC** effectively, you first need to add and verify ownership of your website in the tool. This process guarantees that you have permission to view information and make changes for that site. You can check your **page's position** in the "**Performance**" section. This is where you'll find detailed data on your **average page position** for specific queries. This data is key to understanding which keywords are most effective at driving traffic to your site and how positions change in response to **SEO optimisation**. ![How to check your page's position in Google Search Console?](https://justidea.agency/_astro/google-search-console-1-fe44ce7c.BR_Kc9eA_1mE6qe.webp) How to check your page's position in Google Search Console? Besides checking the **average position of your whole site** in Google search results, **Google Search Console** also offers even more detailed analysis, letting you monitor rankings for individual **keywords** and specific **URLs**. These features are extremely useful for SEO specialists and digital marketers, as they allow a precise understanding of how individual segments of a site perform in organic search results. ### Analysing keyword rankings in Google Search Console **Analysing keyword rankings** in **Google Search Console** is an essential part of any **SEO strategy**, allowing you to thoroughly understand how individual phrases affect **a site's visibility** in search results. To carry out this analysis, go to the Performance section and open the table of queries that users typed to find your site. This table shows key metrics such as the number of clicks, impressions, average position and CTR (click-through rate) for each phrase. By analysing this data, we can identify which **keywords** are most effective at driving traffic and which phrases the site could be better optimised for. One of the advanced features available in Google Search Console is the ability to **compare keyword performance** over a chosen period. Using the filtering options, you can easily compare how a given phrase's position has changed over time. You can select any date range to see how introduced **SEO changes** or content updates affected **keyword positions**. This comparison not only lets you monitor progress but also react quickly to ranking drops, allowing you to adjust your strategy effectively. ![How to check your page's position in Google Search Console?](https://justidea.agency/_astro/google-search-console-2-9c3ff88d.BYcCOQUI_21IB6N.webp) How to check your page's position in Google Search Console? ### Analysing URL rankings in Google Search Console **Google Search Console** also lets you filter performance data by specific **URLs**. This lets you gain a deeper understanding of how individual pages or articles on your site perform in search. By analysing this data, we can determine which pages need **SEO optimisation** or content updates to improve their position and visibility. Here too, we can compare page performance across different periods, which is extremely useful for monitoring ranking changes after implementing SEO optimisation or content updates. By choosing the right date range, we can observe how site visibility changes over time, allowing us to track the effects of implemented changes precisely. ![How to check your page's position in Google Search Console?](https://justidea.agency/_astro/google-search-console-3-b6abc9c2.BfN6ZftQ_27aPEF.webp) How to check your page's position in Google Search Console? ### Semrush: how do you use the tool? **Semrush** is a versatile **SEO** analysis tool that offers a wide range of features, including **keyword position** monitoring, competitor analysis, [**SEO audits**](https://justidea.agency/en/services/marketing-agency/seo-audit/) and much more. **Semrush** lets you track your site's ranking for hundreds of keywords across different regions and devices, allowing deep analysis and a better understanding of **SEO strategy**. This tool offers a comprehensive overview of **keyword rankings**, letting users not only **track the position** of their own sites but also **compare them with the competition**. We can quickly identify which keywords bring the most traffic, as well as those where the site's ranking could be improved. There's also a feature for tracking ranking changes over time, which lets you assess the effectiveness of your **SEO efforts**. One of the key advantages of **Semrush** is its ability to analyse data at scale, making it an invaluable tool in the hands of SEO professionals. You can also use data segmentation here, allowing precise analysis of **keyword performance** across different geographic locations or devices. In addition, Semrush offers detailed reports and recommendations that can help with further **site optimisation**. To check the **position of keyword phrases** using **Semrush**, you need to follow a few simple steps that give you access to detailed data on the performance of chosen keywords. ### Analysing all keyword rankings in Semrush Checking the **rankings of all the keyword phrases** a site ranks for using the **Semrush** tool is a process that gives you detailed information about the site's visibility in search results. You can access this data in a few steps. First, enter the site's address in the search bar at the top of the page. Once the query has been processed, **Semrush** will display a panel showing general information about the site, such as its authority score, organic traffic, paid traffic and number of backlinks. To gain insight into detailed data on **keyword phrases**, you need to go to the "Organic Research" section within "Competitive Research". ![How to check your page's position in Google using Semrush?](https://justidea.agency/_astro/semrush-4-d6ba6968.CZPwwu0Z_iBJ8E.webp) How to check your page's position in Google using Semrush? This is where you'll find detailed information about **keyword phrases**, their **positions**, and search volume. There's information on the ranking of specific keywords, their search volume, and the traffic they drive to the site. These aspects are key to understanding which **keyword phrases** are most valuable for the site and where there's potential to improve visibility. Besides general keyword analysis, **Semrush** also offers the option to check **keyword position changes**, giving you precise information on which phrases have improved their rankings and which have dropped. The tool also lets you analyse the **competition** and see how your site compares against them. ![How to check your page's position in Google using Semrush?](https://justidea.agency/_astro/semrush-5-f7ac21c3.Bb0kT7ct_Z2tUB2E.webp) How to check your page's position in Google using Semrush? ### Analysing selected keyword rankings in Semrush To check the **position of specific keywords** using the **Semrush** tool, the key feature is the "**Position Tracking**" section, which, once clicked, gives you access to your created projects. This feature allows precise **monitoring** of how websites perform in search results for particular keywords and phrases. If you don't yet have a project created, you can set one up in a very simple and clear way, using the prominent "Create project" button found on the homepage or in the position tracking panel. To go to the project whose phrases you want to analyse, select "Position Tracking" from the menu, then choose the specific project. ![How to check your page's position in Google using Semrush?](https://justidea.agency/_astro/semrush-6-1678ec4f.DCe45H_8_Z1UH1O1.webp) How to check your page's position in Google using Semrush? In this section you can add the **keywords** for which you want to track your site's position. You can also set preferences such as the search location, device (desktop/mobile) and language, to tailor the tracking to your needs. Once you've added your keywords and started tracking, **Semrush** regularly updates the ranking data for each keyword. You can view the results in a table showing the **current position**, ranking changes, and additional information such as search volume or keyword difficulty. Position Tracking also lets you **compare your rankings with competitors** who appear in the same search results. This lets you identify the strengths and weaknesses of your **SEO strategy** compared to other sites in your industry. ![How to check your page's position in Google using Semrush?](https://justidea.agency/_astro/semrush-7-071af83b.CDPcxqUC_Z24r8RA.webp) How to check your page's position in Google using Semrush? Using this section in **Semrush**, you can not only **monitor** how your site and individual subpages perform in search results for key phrases, but also make informed decisions about **SEO optimisation**. This tool is indispensable for anyone who wants to increase their site's visibility in search engines and compete effectively in their niche. ### Ahrefs: how do you analyse a site's position? **Ahrefs** is another popular tool in the world of **SEO**. **Ahrefs** offers, among other things, keyword position monitoring, **visibility analysis** and competitor research. It not only lets you **track** how **keyword phrases** rank in search results, but also provides insight into ranking dynamics, which is essential for effective optimisation and SEO strategy. Thanks to **Ahrefs**, you can easily identify which **keywords** drive the most traffic to your site, as well as analyse which new phrases you could rank for to attract additional users. **Analysing all keyword rankings in Ahrefs** Checking the rankings of all the phrases a site **ranks for** in **Ahrefs** is a simple and intuitive process, thanks to the tool's extensive features. First, log in to **Ahrefs** and select "**Site Explorer**" from the main menu, then enter the URL of the site you want to examine. ![How to check your page's position in Google using Ahrefs?](https://justidea.agency/_astro/ahrefs-8-4737e982.BScyg2Zm_2jUSml.webp) How to check your page's position in Google using Ahrefs? In Site Explorer, go to the "**Organic search**" section and select "**Organic Keywords**". Here, **Ahrefs** will display a list of **all the keywords** for which the site currently ranks in Google search results, along with valuable metrics such as search volume, **position**, **position change**, and the estimated **traffic** these phrases generate for the site. ![How to check your page's position in Google using Ahrefs?](https://justidea.agency/_astro/ahrefs-9-a68e98cb.DxtomfbC_Z155NW4.webp) How to check your page's position in Google using Ahrefs? ### Analysing selected keyword rankings in Ahrefs **Checking the rankings of selected keyword phrases** that a site ranks for is possible using the "**Rank Tracker**" feature in **Ahrefs**, which allows detailed monitoring and analysis of keyword performance over time. To get started, first add your site to Rank Tracker as a new project, entering the site's URL and specifying your preferred locations and the devices traffic comes from. Then, in the "**Add Keywords**" section, add the keyword phrases you want to monitor. **Ahrefs** will start tracking their search engine positions, providing up-to-date information on rankings, search volume and position changes. ![How to check your page's position in Google using Ahrefs?](https://justidea.agency/_astro/ahrefs-10-71dec2e0.BpxzqWSy_Z2j6xSq.webp) How to check your page's position in Google using Ahrefs? Rank Tracker offers detailed reports where you can see not only the current position for each keyword, but also its **history of changes**, allowing you to analyse trends and the effectiveness of your **SEO efforts**. In addition, this feature lets you compare **keyword performance against your competitors**, which is invaluable when building a competitive strategy. Using Rank Tracker in **Ahrefs**, you get access to precise data that's key to **SEO optimisation** and increasing your site's visibility in search results. ![How to check your page's position in Google using Ahrefs?](https://justidea.agency/_astro/ahrefs-11-cdce466f.Hs-I7H8G_ZeHfJN.webp) How to check your page's position in Google using Ahrefs? Each of these tools has its own unique features and advantages, and choosing the right one depends on individual needs, goals and budget. Free tools such as **Google Search Console** are a great starting point for beginners, while more advanced platforms such as **Semrush, Ahrefs**, and many others offer deeper analysis and are ideal for SEO professionals aiming to maximise their site's visibility in search results. Whichever tool you choose, the key to success is regularly **monitoring keyword rankings** and pages, analysing data and adjusting your SEO strategy based on the insights you gather. This lets you not only improve your site's position in Google, but also better understand user behaviour and respond effectively to changes in the **search engine algorithm**. ## Why is it worth monitoring your website's position in Google? **Monitoring your website's position** in Google search results is a key part of an **effective SEO strategy**. In today's internet, where competition for a place on the first page of search results is fierce, regularly tracking how a site is ranked and assessed has become essential. Here are the main reasons why **ranking monitoring** should become an integral part of your online strategy: ### Understanding how effective your SEO strategy is Regularly monitoring your rankings lets you quickly assess which SEO efforts are delivering the desired results and which need further optimisation. If, after a content update, expansion of internal linking or the introduction of technical changes, your Google rankings start to climb, that's a signal that you're heading in the right direction. On the other hand, a lack of improvement or a drop may indicate that a more thorough analysis of your site, competitors or search intent is needed. ### Reacting to changes in search engine algorithms Google regularly updates its algorithm, which can directly affect a site's current position in search results. Monitoring your Google ranking lets you spot sudden drops or increases more quickly and link them to algorithm updates, changes on the site, or competitor activity. This lets a site owner respond to problems before a drop in visibility translates into lower organic traffic and fewer customer enquiries. ### Analysing organic competition Checking keyword rankings lets you compare your own domain's results with other sites appearing for the same queries. It's worth remembering that organic competition isn't always the same as business competition. Sometimes industry portals, marketplaces, company directories, expert blogs or news sites compete for visibility in Google. Analysing these results helps you understand what type of content Google considers most useful for a given query. ### Optimising your keyword list Regularly checking rankings helps you assess which phrases have the greatest potential and which need more work. By analysing your keyword list, you can identify queries sitting just outside the TOP 10, phrases with high impressions but low CTR, and keywords the site is losing visibility for. This kind of ranking check makes it easier to plan new content, update existing subpages and develop topics that genuinely support organic traffic. ### A better understanding of user behaviour Data from Google Search Console and Google Analytics lets you check not only where your site ranks, but also what users do after landing on it. If a given phrase generates clicks but users quickly leave the site, this may indicate a mismatch between the content and the search intent. In that case, a high ranking alone isn't enough: you need to improve content quality, page layout, the CTA or the offer. ### Detecting technical and content problems Monitoring your Google ranking helps you spot problems more quickly that might otherwise go unnoticed with sporadic analysis. A sudden drop in visibility could stem from indexing errors, an accidental noindex setting, canonical URL problems, content duplication, keyword cannibalisation or slower page speed. Regularly checking your rankings therefore provides a starting point for a broader SEO audit. ### Assessing the impact of changes in the SERP and AI Overviews Google's results change not only through algorithm updates, but also through new SERP elements such as maps, images, rich snippets or AI Overviews. It can happen that a site maintains a high organic position but generates fewer clicks, because additional modules or AI-generated answers now appear above it. That's why monitoring visibility should cover not just position, but also a site's real share of clicks and exposure in search results. ### Controlling local visibility For businesses operating locally, it's important to check not only the rankings of standard web pages, but also their presence in Google Maps and Google Business Profile. Users often search for services together with a city, district or phrases like "near me". Strong local visibility can translate directly into phone calls, visits to the business premises, enquiries and sales leads. ### Making informed business decisions Knowing where your site ranks in search results lets you make better decisions about marketing strategy, budget and content development. If a particular group of phrases consistently drives more traffic and conversions, it's worth investing further in that content. If, on the other hand, a subpage doesn't generate enquiries despite ranking highly, it may need a better offer, contact form or sales messaging. This way, SEO stops being purely a technical exercise and becomes real support for sales and business growth. Regular ranking monitoring is therefore not just a measure of SEO success, but also a strategic tool that enables continuous **optimisation** and adaptation to a changing digital environment. In a world where information is invaluable, knowing your position in Google becomes a key asset, allowing you to build a competitive advantage online. ## Summary **Checking your website's position in Google** is a key part of an SEO strategy that lets you effectively manage your brand's online presence. Using tools such as **Google Search Console**, **Semrush**, or **Ahrefs**, you can gain valuable insight into how to improve your site's visibility and attract more traffic. Remember that SEO success is a long-term process that requires regular analysis and optimisation. ## See also: - [What is a newsletter and how do you create one?](https://justidea.agency/en/blog/what-is-a-newsletter-how-to-create-one/) - [How to write an effective business offer? \[Ready-made template\]](https://justidea.agency/en/blog/how-to-write-a-business-proposal-template/) - [Cloudflare step by step](https://justidea.agency/en/blog/cloudflare-step-by-step-guide/) - [Which platform should you choose for your online shop?](https://justidea.agency/en/blog/how-to-choose-an-ecommerce-platform/) - [How to check your Google reviews?](https://justidea.agency/en/blog/how-to-check-your-google-reviews/) - [Hashtags: what are they, how do you use them and what do they mean?](https://justidea.agency/en/blog/what-are-hashtags-how-to-use-them/) - [PrestaShop shop: ready-made template or custom design?](https://justidea.agency/en/blog/prestashop-template-ready-made-or-custom/) - [WordPress SEO: a guide](https://justidea.agency/en/blog/wordpress-seo-guide/) - [Shoper shop SEO](https://justidea.agency/en/blog/shoper-store-seo-and-optimisation/) - [PrestaShop shop SEO](https://justidea.agency/en/blog/prestashop-seo-guide/) ![Julia Kaim](https://justidea.agency/obrazy/julia-896b4fce.webp) Written by [Julia Kaim](https://justidea.agency/en/author/julia-kaim/) SEO Specialist Have a question about this article? Write to us. Want this in your business ## Let's turn this knowledge into results in your store 30 minutes about your numbers. The call starts with someone from sales, and we bring in the channel specialist once we get into the details. The call is free of charge. Book a call about your numbers [See how we do SEO](https://justidea.agency/en/services/marketing-agency/positioning-seo/) Client reviews ## Ratings of the agency that runs this blog Clients gave them after working with us, and you can read each one on the site where it was posted. They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [SEO 30 July 2026 Reddit and UGC in Google Search Results: What It Means for Your Content Strategy Małgorzata Walo](https://justidea.agency/en/blog/reddit-and-ugc-in-google-search-results/)[SEO 20 May 2025 Topical Relevance: The Secret to an Effective Content Marketing Strategy Łukasz Zontek](https://justidea.agency/en/blog/topical-relevance-content-marketing-strategy/)[SEO 12 April 2025 How to Rank Your Google Business Profile in 2026 Łukasz Zontek](https://justidea.agency/en/blog/how-to-rank-google-business-profile/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.