--- tytul: "PrestaShop SEO: The Complete Guide" opis: "PrestaShop SEO step by step: friendly URLs, meta tags, technical optimisation and conversion. Read our complete guide to ranking your store higher." adres: https://justidea.agency/en/blog/prestashop-seo-guide/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # PrestaShop SEO: The Complete Guide PrestaShop SEO step by step: friendly URLs, meta tags, technical optimisation and conversion. Read our complete guide to ranking your store higher. [![Wojciech Wabno](https://justidea.agency/obrazy/wojtek-240x300-42c3ca11.webp) Wojciech Wabno SEO Specialist](https://justidea.agency/en/author/wojciech-wabno/) 3 January 2024 17 min read 15 sections ![PrestaShop SEO: The Complete Guide](https://justidea.agency/_astro/szablon-7-25-1-8d35e504.DakLWpih.webp) SEO Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** 1. 01What is PrestaShop? 2. 02PrestaShop SEO: key elements of an effective strategy 3. 03Is PrestaShop a good choice for SEO? 4. 04Conversion optimisation as part of SEO for PrestaShop 5. 05What problems can you run into with PrestaShop SEO? 6. 06Technical optimisation of a PrestaShop store according to SEO rules 7. 07Friendly URLs in PrestaShop 8. 08Meta tag optimisation in PrestaShop 9. 09Heading optimisation in a PrestaShop store 10. 10Product and category descriptions in a PrestaShop store 11. 11Content in a PrestaShop store: how to expand it for SEO? 12. 12AI Overviews and PrestaShop store SEO 13. 13Summary: PrestaShop SEO 14. 14Frequently asked questions about PrestaShop SEO 15. 15Check out also: Share In today's e-commerce world, where competition is fierce and the market changes fast, choosing the right platform to run your online store, and ranking it effectively, is crucial. PrestaShop, as one of the leading e-commerce platforms, offers wide-ranging possibilities for customisation and search engine optimisation. In this article, we look at how to effectively rank a PrestaShop store, to increase its visibility in search results and attract more potential customers. ## What is PrestaShop? **PrestaShop is an open-source** [e-commerce](https://justidea.agency/en/services/e-commerce/) **platform** that has revolutionised the way entrepreneurs run online businesses. Founded in 2007, it earned recognition for its flexibility, ease of use and rich functionality. Available for free, **PrestaShop** lets you build and manage an online store. One of PrestaShop's main strengths is its modular structure. Users can tailor a store to their own needs by choosing from thousands of available modules and templates. This means every store can be unique and fully matched to a given business. From inventory management, through payment handling, to advanced marketing tools, **PrestaShop** offers comprehensive solutions for stores of every size. PrestaShop is also valued for being **SEO-friendly**. The platform provides a range of features and tools that make it easier to optimise a store for search engines, which is key to increasing online visibility and attracting organic traffic. These features include **friendly URLs, easy meta tag editing, and an optimised page structure**, all of which contribute to better rankings on Google and other search engines. ## PrestaShop SEO: key elements of an effective strategy Optimising a PrestaShop store for SEO requires focus on several key areas that have a decisive impact on search visibility. Below, we cover the most important elements that store owners should pay particular attention to. ### Technical optimisation of a PrestaShop store The foundation of any [SEO](https://justidea.agency/en/services/marketing-agency/positioning-seo/) strategy is making sure the store is technically optimised. This includes page loading speed, mobile responsiveness (RWD), clean and well-organised HTML code, and a correct URL structure. [PrestaShop](https://justidea.agency/en/services/e-commerce/prestashop-stores/) offers many modules that can help with these aspects, keeping the store friendly for both users and search engines. ### Schema markup in PrestaShop: rich snippets and visibility in Google Structured data (schema markup) is code that tells Google exactly what a given page is: a product, a review, a category or a navigation element. In a PrestaShop store, correctly implemented schema translates into rich snippets: star ratings, price and product availability shown directly in search results, before a user even clicks the link. The most important schema types for a PrestaShop store are four in number. **Product schema** carries the price, availability, name and image of a product. **Review schema** displays star ratings in the SERP. **BreadcrumbList** shows the navigation path (Home → Category → Product) and improves Google's understanding of the store's structure. **Organization schema** includes company data, address and phone number, which strengthens E-E-A-T signals. ### E-E-A-T in a PrestaShop store: how to build trust with Google [E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)](https://justidea.agency/en/services/marketing-agency/positioning-seo/) is a set of signals that Google uses to assess the quality of a website. Online stores fall into the [YMYL (Your Money or Your Life)](https://justidea.agency/en/services/marketing-agency/positioning-seo/) category. Google evaluates them particularly strictly, because a wrong purchasing decision has real consequences for the user. Practical actions that build E-E-A-T in a PrestaShop store start with customer reviews that receive replies. Product reviews and active responses from the store show that real people are behind the site. An "About us" page with company information, history, team and photos builds the authenticity Google looks for. Contact details visible on every page (address, phone, email) are a basic trust signal. Return policies and terms and conditions written in clear language strengthen trust with both users and algorithms. It's also worth taking care of security certificates and trusted payment methods visible at checkout, since these are signals Google factors in when assessing a transactional page. ### Valuable, unique content in a PrestaShop store Creating high-quality, unique product and category descriptions is key for SEO. It's important that content is not only original, but also includes the right keywords to help potential customers find your store. ### Internal linking structure Effective use of internal linking helps improve site navigation and strengthens the hierarchy and spread of SEO value between the store's pages. In PrestaShop, you can easily manage internal links to make sure your most important pages are properly linked. ### Product image optimisation Product images play a big role in e-commerce. Make sure they are properly optimised for size and format, and that they include [alt](https://justidea.agency/en/services/websites/website-seo-audit/) tags with relevant keywords. ### Blog and social media as SEO support Regularly publishing valuable content on a store blog, and staying active on the store's social media profiles, can significantly increase traffic to the site. ### Analysing and monitoring SEO results Using analytics tools such as [Google Analytics 4](https://justidea.agency/en/services/marketing-agency/web-analytics/) and [Google Search Console](https://justidea.agency/en/services/marketing-agency/web-analytics/) lets you monitor the effects of your SEO work and adjust your strategy on an ongoing basis. ## Is PrestaShop a good choice for SEO? **Choosing an e-commerce platform** is critical to the success of any **SEO** strategy. **PrestaShop**, as one of the more popular platforms, is often chosen by online store owners because of how SEO-friendly it is. Here are a few reasons why [PrestaShop](https://justidea.agency/en/services/e-commerce/prestashop-stores/) is considered a good choice for SEO: ![PrestaShop store SEO](https://justidea.agency/_astro/prestashop-pozycjonowanie-1024x1024-0cfaf934.BWm3CyAV_Z146AbK.webp) PrestaShop store SEO ### SEO-friendly from the start PrestaShop was designed with SEO in mind. It offers a range of built-in features, such as friendly URLs, easy [meta tag](https://justidea.agency/en/services/websites/website-seo-audit/) editing and many other improvements that help boost a store's search visibility, without the need to install additional modules from scratch. ### Optimising page loading speed in PrestaShop Page loading speed is an important ranking factor. PrestaShop makes it easy to manage the elements that can affect loading speed, such as cache, image compression, and minifying CSS and JavaScript, which directly translates into better results in [Google PageSpeed Insights](https://justidea.agency/en/services/websites/website-speed-optimization/) and [Core Web Vitals](https://justidea.agency/en/services/websites/website-speed-optimization/). ### Support for multimedia content PrestaShop supports rich multimedia content, which matters for a store's visual appeal, but can also contribute to better rankings if the multimedia is well optimised for SEO: the right formats, alt tags and file sizes. ### Integration with Google Analytics and Google Search Console Integration with Google Analytics 4 and Google Search Console is straightforward and allows detailed analysis of store traffic, keyword monitoring and ongoing adjustment of your SEO strategy based on real data. ## Conversion optimisation as part of SEO for PrestaShop Conversion optimisation is an inseparable part of an effective SEO strategy for any online store. A good user experience is the foundation of high conversion: a store should be easy to navigate, fast and responsive, and intuitive shopping paths not only encourage purchases but also have a positive effect on search rankings. Besides the right keywords, product descriptions should be persuasive and engaging, and clear calls to action (CTAs) can significantly influence customers' purchasing decisions. Analytics tools such as Google Analytics 4 let you monitor which pages generate the most traffic and conversions, and this data is the basis for further optimisation. In an age dominated by mobile devices, full mobile optimisation of a store is no longer optional, it's a necessity. Mobile SEO improves search rankings and directly translates into conversions from users on smartphones. ### Testing and building trust It's worth regularly testing different elements of a page, such as layout, colour scheme and CTA placement, using [A/B testing](https://justidea.agency/en/services/websites/website-ux-audit/), to identify what works best. Trust-building elements such as customer reviews, security certificates and transparent payment methods strengthen a store's credibility and have a real impact on final purchasing decisions. Conversion optimisation is a continuous process; regular analysis and strategy adjustments bring measurable benefits in the long run. ## What problems can you run into with PrestaShop SEO? **Ranking an online store on the PrestaShop platform**, while offering many possibilities, can come with certain challenges. Here are some of the most common problems worth being aware of: **1. Page loading speed:** One of the biggest challenges in **PrestaShop** can be ensuring the **store loads quickly**. A large number of modules, high-quality product images and complex templates can negatively affect loading speed, which is a key ranking factor in SEO. **2. Content duplication:** PrestaShop can sometimes generate duplicate content, particularly with different versions of the same product. Duplicates can affect search rankings, so identifying and managing them is important. **3. URL-related issues:** Although PrestaShop offers SEO-friendly URLs, the configuration can sometimes be complicated, especially for multilingual stores. Making sure all URLs are properly optimised is key for SEO. **4. Difficulties with mobile optimisation:** While PrestaShop is a responsive platform, adapting certain templates for mobile devices can be a challenge. Mobile friendliness, however, is essential for modern SEO. **5. Keeping up to date and secure:** Regular PrestaShop updates are necessary for both security and SEO effectiveness, but they can be time-consuming and require technical knowledge. Each of these problems requires an individual approach and often specialist knowledge. It's important to regularly monitor and update your PrestaShop store, to ensure the best possible SEO optimisation and, through it, better PrestaShop rankings. ## Technical optimisation of a PrestaShop store according to SEO rules ![PrestaShop SSL configuration](https://justidea.agency/_astro/ssl-1024x246-6291b009.COoDEY0A_1tjpN.webp) PrestaShop SSL configuration Technical SEO optimisation is the foundation of effective rankings for any online store, including those running on PrestaShop. Below, we cover the main areas worth paying attention to. ### Loading speed and performance Minimising page loading time is one of the most important ranking factors. In PrestaShop, you achieve this through image optimisation, using cache, and limiting the number of external scripts and CSS stylesheets. A store that runs smoothly on every device, desktop and smartphone alike, is rated better by Google's algorithms and is more likely to be revisited by users. ### Core Web Vitals: how does Google measure a PrestaShop store's performance? Google measures a store's performance with three Core Web Vitals metrics: [LCP (Largest Contentful Paint)](https://justidea.agency/en/services/websites/website-speed-optimization/) determines how quickly the main content of the page loads, [INP (Interaction to Next Paint)](https://justidea.agency/en/services/websites/website-speed-optimization/) measures responsiveness to clicks and user interactions, and [CLS (Cumulative Layout Shift)](https://justidea.agency/en/services/websites/website-speed-optimization/) assesses the stability of the page layout while it loads. In PrestaShop, INP is often the biggest challenge: heavy JavaScript modules can noticeably delay how quickly the store responds to user actions. You can monitor Core Web Vitals results directly in Google Search Console, under the "Core Web Vitals" tab. ### Technical structure and code Clean, well-organised code makes it easier for search engine crawlers to index a store. URL optimisation is equally important: PrestaShop makes it easy to configure friendly addresses, which should be short, descriptive and include relevant keywords. Good internal link management improves navigation and spreads SEO value between the store's pages. ### Metadata, security and indexing Proper management of meta tags, titles, descriptions and headings, is essential for search visibility. PrestaShop provides built-in tools for easily editing these elements. An SSL certificate builds customer trust and is a ranking signal for Google. Correctly configured [Sitemap.xml](https://justidea.agency/en/services/websites/website-seo-audit/) and [robots.txt](https://justidea.agency/en/services/websites/website-seo-audit/) files make it easier for search engines to index the whole store efficiently. Technical SEO optimisation in PrestaShop is an ongoing process; regular reviews and updates are key to maintaining and improving search rankings. ## Friendly URLs in PrestaShop ![PrestaShop friendly URLs](https://justidea.agency/_astro/przyjazne-urle-1024x156-4359c789.DnMn_2Pu_Z1qh5V1.webp) PrestaShop friendly URLs Friendly URLs are an inseparable part of an SEO strategy, because they help both users and search engines understand the structure of a site. In PrestaShop, configuring friendly URLs is simple: just go to the admin panel, "Preferences" tab → "SEO & URLs". A good URL should be short, descriptive and include keywords relevant to the page's content. Avoid long strings of numbers, special characters and random parameters; the simpler the address, the easier it is to understand for both users and Google's crawler. A URL structure should reflect the store's hierarchy: category, subcategory, product, so search engines instantly know where a given page sits. It's also important that every page has a unique address; duplicate URLs confuse indexing and can reduce a store's visibility. ## Meta tag optimisation in PrestaShop Meta tags play a key role in SEO, because they tell search engines and users what a page contains. In **PrestaShop**, there are several types of meta tags you should optimise to improve your store's visibility and rankings. Here's how to do it effectively: - **Meta title:** The page title is one of the most important SEO elements. It should be short (usually up to 60 characters), contain key words and be unique for every page. In **PrestaShop**, you can easily edit page titles in the admin panel. - **Meta description:** The meta description gives a short summary of a page's content and is shown in search results. An ideal description should be around 155 characters and include key phrases, encouraging users to click your link. - **Using alt attributes on images:** Alt attributes on images matter for both SEO and accessibility. Make sure every image on your site has a descriptive alt attribute containing relevant keywords. - **Optimisation for different page types:** In PrestaShop, you can optimise meta tags for different page types, such as product pages, categories, manufacturers and others. This allows for more detailed, focused optimisation for each type of page. - **Avoiding over-optimisation:** When optimising meta tags, it's important to avoid stuffing them with keywords, which search engines can treat as spam. - **Ongoing monitoring and updates:** Regularly check and update meta tags to make sure they remain effective and current in light of changing SEO trends and changes to your site's content. **Through effective meta tag optimisation in PrestaShop**, you can significantly improve your store's visibility in search results, attracting more traffic and potential customers. ## Heading optimisation in a PrestaShop store Headings help search engines understand the structure of content and its priorities, so getting them right has a real impact on the ranking of a PrestaShop store. Every page should have exactly one H1 tag containing the main target keyword. The next levels, H2 and H3, organise content into a logical hierarchy: H2 marks the main sections, H3 adds detail within them. It's worth including keywords in headings, but naturally; stuffing them in excessively is a warning signal for Google's algorithms. A good heading is concise, descriptive, and tells the user what to expect in that section. In PrestaShop, you can adjust headings separately for product pages, category pages and the blog; it's worth using this option, since each page type has different needs. Regularly reviewing headings helps make sure they stay current and aligned with your keyword strategy. ## Product and category descriptions in a PrestaShop store Effectively optimised product and category descriptions are one of the pillars of SEO in PrestaShop. A well-written description doesn't just inform customers about a product, it also helps search engines understand what a given page is about. The most important rule is uniqueness: copying content from manufacturer catalogues or other sites harms rankings. Every description should be written from scratch and provide real value to the buyer: presenting the product's features, its use and its benefits. Keywords should be woven in naturally, without forced stuffing. The optimal length for a product description is usually 150 to 300 words: enough to convey information, but not so long that it discourages reading. Formatting matters: headings, bold text and short paragraphs make content easier to scan for both users and Google's crawler. Images in descriptions should always have a filled-in alt attribute. Update descriptions regularly, especially when your offer or range changes, since fresh content is rated more favourably by algorithms. ## Content in a PrestaShop store: how to expand it for SEO? Rich, valuable content attracts organic traffic and increases user engagement, which is why expanding content is a constant part of an SEO strategy for a PrestaShop store. The simplest way to keep a regular flow of new content is a store blog. How-to articles, product rankings or answers to customer questions are topics that naturally attract search traffic and build an image of expertise in your industry. An FAQ section on products and categories serves a double function: it helps customers with purchasing decisions and supplies content for question-based phrases, which increasingly appear in Google's results. Customer reviews and ratings, meanwhile, are naturally generated, unique content; search engines value them highly, because they are authentic and refresh regularly. It's also worth investing in multimedia content: well-described images, product videos and infographics engage users and increase time spent on the site. All of this strengthens the signals Google takes into account when assessing site quality. The key is regularity: stores that consistently publish new content build domain authority and organic visibility much faster than those that optimise their site only once. ## AI Overviews and PrestaShop store SEO Google AI Overviews (formerly SGE) are increasingly appearing for product and how-to queries. Instead of a classic list of results, the user gets a ready-made answer generated by AI. For PrestaShop stores, this brings a new challenge: to appear in an AI Overview, a page needs to be built so AI can easily pull specific data from it. The key actions that increase your chances of appearing in AI Overviews are **structured product descriptions** containing specific data: material, dimensions, use, price range. AI prefers precise information over general claims of "high quality". **FAQs on products and categories** that answer users' questions directly (Is product X suitable for…? How long does delivery take?) are readily cited by Google AI. **Schema markup**, covered in the previous section, directly helps AI parse a store's data. It's also worth building **domain authority**: AI more often cites stores with strong E-E-A-T signals that earn mentions on external industry sites. Visibility in AI Overviews doesn't replace classic SEO, it complements it. Stores that take care of content structure and structured data will be visible both in traditional results and in AI answers. ## Summary: PrestaShop SEO In summary, **effective PrestaShop SEO** requires a comprehensive approach that covers technical optimisation, content expansion, metadata management and many other aspects of SEO. Key steps such as optimising meta tags, using friendly URLs, making effective use of headings, creating engaging product and category descriptions, and expanding blog content are all essential to increasing your store's visibility in search engines. Remember that **SEO** is a continuous, dynamic process. Regular updates, monitoring and strategy adjustments are key to maintaining and improving your store's position in search results. What's more, SEO isn't limited to attracting traffic, it also plays a key role in converting that traffic into loyal customers. If you have a **store on the PrestaShop platform** and want to improve its rankings, don't hesitate to get in touch with us. We're here to help you with every aspect of **SEO optimisation for your store**. Our team of SEO specialists has the knowledge and experience needed to move your store up the search results and increase your sales. [Get in touch with us](https://justidea.agency/en/contact/) today to start your journey towards better PrestaShop rankings! ## Frequently asked questions about PrestaShop SEO ### Which PrestaShop modules help with SEO? The most useful ones are modules for managing meta tags, generating XML sitemaps, compressing images, caching, and integrating with Google Search Console and Google Analytics 4. It's also worth installing a 301 redirect module, which lets you manage URLs without losing rankings. ### How do you avoid duplicate content in PrestaShop? Duplicates most often appear when filtering products and in multilingual store versions. The solution is setting canonical URLs correctly, properly configuring robots.txt, and writing a unique product and category description for every page. ### Do product descriptions affect rankings? Yes, they're one of the more important elements of an effective SEO strategy for a store. A unique product description, enriched with target keywords and properly formatted, improves a store's visibility in Google search and increases conversion. Copying descriptions from manufacturers is one of the most common mistakes in online store optimisation. ### How does PrestaShop SEO differ from SEO for other platforms? PrestaShop's specifics mainly involve managing a large number of product and category pages, the risk of duplicates from filters, and configuring friendly URLs in the admin panel. In line with SEO rules, you also need to take care of a proper H1 to H3 heading structure on product pages; in PrestaShop, this often requires manual work in the template. [Get in touch with us](https://justidea.agency/en/contact/) today to start your journey towards better PrestaShop rankings! ## Check out also: - [Which e-commerce platform should you choose?](https://justidea.agency/en/blog/how-to-choose-an-ecommerce-platform/) - [PrestaShop store: ready-made template or custom design?](https://justidea.agency/en/blog/prestashop-template-ready-made-or-custom/) - [WordPress SEO: a guide](https://justidea.agency/en/blog/wordpress-seo-guide/) - [Long-tail SEO: is it worth using?](https://justidea.agency/en/blog/long-tail-seo-is-it-worth-using/) - [How much does a website cost? Check WordPress website pricing](https://justidea.agency/en/blog/wordpress-website-cost-pricing-guide/) - [PrestaShop 8 update: what you need to know](https://justidea.agency/en/blog/prestashop-8-upgrade-guide/) ![Wojciech Wabno](https://justidea.agency/obrazy/wojtek-240x300-42c3ca11.webp) Written by [Wojciech Wabno](https://justidea.agency/en/author/wojciech-wabno/) SEO Specialist Have a question about this article? Write to us. Want this in your business ## Let's turn this knowledge into results in your store 30 minutes about your numbers. The call starts with someone from sales, and we bring in the channel specialist once we get into the details. The call is free of charge. Book a call about your numbers [See how we do SEO](https://justidea.agency/en/services/marketing-agency/positioning-seo/) Client reviews ## Ratings of the agency that runs this blog Clients gave them after working with us, and you can read each one on the site where it was posted. They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [SEO 4 December 2023 Shoper Store Optimisation and SEO Łukasz Zontek](https://justidea.agency/en/blog/shoper-store-seo-and-optimisation/)[Web Development 7 February 2024 How much does a PrestaShop online store cost? Mateusz Olszański](https://justidea.agency/en/blog/how-much-does-a-prestashop-store-cost/)[SEO 8 March 2025 How to Generate a Google Reviews Link and Share It with Customers? A Step-by-Step Guide Małgorzata Walo](https://justidea.agency/en/blog/how-to-generate-a-google-reviews-link/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.