--- tytul: "ROAS Is Dead, Profit Is King" opis: "ROAS is dead, profit is king: watch Mateusz Haber, CEO of JustIdea, explain at Ecommerce.pl why profit matters more than ROAS." adres: https://justidea.agency/en/blog/roas-is-dead-profit-is-king/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl ROAS is dead, profit is king: watch Mateusz Haber, CEO of JustIdea, explain at Ecommerce.pl why profit matters more than ROAS. [![Aleksandra Skotnicka](https://justidea.agency/obrazy/ola-240x300-6876e203.webp) Aleksandra Skotnicka Marketing Automation Specialist](https://justidea.agency/en/author/aleksandra-skotnicka/) 20 May 2024 1 min read 0 sections ![ROAS is dead, profit is king. Mateusz Haber at Ecommerce.pl](https://justidea.agency/_astro/prezetancja-mateusz-haber-1042aedc.BBtCYcaH.webp) Marketing Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** Share **![Mateusz Haber on stage at Event.Ecommerce.pl](https://justidea.agency/obrazy/wideo-roas-is-dead-profit-is-king.webp) Watch the talk · 26 min Event.Ecommerce.pl · January 2024** Full recording of the talk, 26 minutes. [Watch on YouTube →](https://www.youtube.com/watch?v=6mOS43kun84) Mateusz Haber, CEO of JustIdea Agency, made his debut on the stage of the eCommerce.pl event and shared a revolutionary approach to marketing. In his talk, he showed how to replace traditional ROAS with a more comprehensive Profit Analytics approach, using a [Data Warehouse](https://justidea.agency/en/services/marketing-agency/ecommerce-data-warehouse/). He highlighted the benefits of the macro and micro approach in Performance Marketing and explained how his company quadrupled sales in five months. If you haven't seen this talk yet, make sure to watch the recording! You'll learn the role and importance of a Data Warehouse for effectively collecting, processing and analysing marketing data You'll find out why ROAS is no longer the best measure of advertising effectiveness. Everything is shown using JustIdea's own brand as an example, based on real experience In the talk: ✅ I challenge the **ROAS** paradigm in favour of **PROFIT**. ✅ I present the **DataWarehouse** concept and our **Profit Analytics** implementation. ✅ I show the benefits of the **MACRO** and **MICRO** approach in Performance Marketing. ✅ And above all, I show how we managed to **scale** sales **4x in 5 months**! We invite you to watch! ![Aleksandra Skotnicka](https://justidea.agency/obrazy/ola-240x300-6876e203.webp) Written by [Aleksandra Skotnicka](https://justidea.agency/en/author/aleksandra-skotnicka/) Marketing Automation Specialist Have a question about this article? Write to us. Want this in your business ## Let's turn this knowledge into results in your store 30 minutes about your numbers. The call starts with someone from sales, and we bring in the channel specialist once we get into the details. The call is free of charge. 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They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [SEO 18 May 2026 TikTok Shop in Poland: how will it change e-commerce in 2026? Małgorzata Walo](https://justidea.agency/en/blog/tiktok-shop-poland-ecommerce-2026/)[Marketing 24 November 2025 Email Marketing: A Complete Guide for Your Brand Wiktoria Władarz](https://justidea.agency/en/blog/email-marketing-guide/)[Marketing 2 November 2025 6 Common Marketing Automation Mistakes and How to Avoid Them Aleksandra Skotnicka](https://justidea.agency/en/blog/marketing-automation-mistakes-to-avoid/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. 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