--- tytul: "SEO Case Study: 6x Growth in Top 3 Rankings" opis: "An SEO case study from the travel industry: how a travel agency's visibility grew in search results and exactly what we did. See the full example." adres: https://justidea.agency/en/blog/seo-case-study-travel-agency-growth/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # A Sixfold Increase in TOP 3 Keywords in the Travel Industry An SEO case study from the travel industry: how a travel agency's visibility grew in search results and exactly what we did. See the full example. [![Jakub Rogoziński](https://justidea.agency/obrazy/jakubro-f418c732.webp) Jakub Rogoziński SEO Specialist](https://justidea.agency/en/author/jakub-rogozinski/) 25 July 2023 6 min read 4 sections ![A Sixfold Increase in TOP 3 Keywords in the Travel Industry](https://justidea.agency/_astro/biuro-podrozy.DNDnArdC.webp) Case Studies Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** 1. 01Introduction to the case study 2. 02The start of our work together and our strategy: where did we begin? 3. 03The results of the SEO strategy 4. 04Summary: what results does working with JustIdea on SEO bring? Share **JustIdea: an SEO results case study based on our work with a travel agency** ## Introduction to the case study We've noticed that today, as the travel market keeps growing, effective SEO has become a key part of the marketing strategy for every company operating in this industry. A good example of a worthwhile approach to SEO is the website of a Krakow-based travel agency, which this case study covers. The aim of this case study is to analyse and assess the SEO work that increased our partner's website visibility, and in turn brought in more potential clients. ## The start of our work together and our strategy: where did we begin? We started working together in June 2022. As with every SEO client, the work began with a detailed [SEO audit](https://justidea.agency/en/services/marketing-agency/seo-audit/) covering a technical analysis of the site, on-site activities including the content marketing strategy, and an off-site campaign in the form of a link building plan. The main focus was on the content already on the site. That covered both the detailed descriptions of travel packages and the posts on the company's extensive blog. ### Besides the content marketing strategy, our work also covered the following areas: - **Technical optimisation of the site**: the audit let us pinpoint technical errors, which we then fixed. We also sped up the site by optimising images and converting them to WEBP, as well as introducing lazy loading and removing unnecessary scripts. - **Meta tag optimisation**: titles and meta descriptions are often the first thing a customer sees when they come across a company in the search results. That single moment can decide whether a user clicks through to our page or moves on. Meta titles also give crawlers a lot of important information and have a real impact on rankings. - **Keyword research**: a step needed at every stage of SEO work. Well-chosen keywords are what guarantees success in organic search promotion. Keyword research mattered most at the start, when optimising meta tags and on-page content, but we still carry it out regularly today, mainly for the new blog posts that appear on the site. - **UX improvements**: SEO isn't just about growing the number of users on a given site, but also about improving their experience while they're on it. To achieve that, we enlarged the images shown alongside travel offers, sped up the site, and eliminated 404 errors that would otherwise have been dead ends for visitors. - **Link building**: building a site's authority is one of the most important parts of SEO work. For this travel agency, our work was based on securing high-quality links every month from blogs and websites focused on travel and general lifestyle topics. - **Analytics setup**: mentioned last but just as important as everything else that makes up an SEO strategy at JustIdea. A well-configured analytics setup delivers valuable information both to us, as SEO specialists, and to our partners running the travel agency. At JustIdea, we use real-time reports built on Looker Studio: ![Looker Studio report](https://justidea.agency/_astro/case-study-f5f64a75.wwPEVf4K_1lStHk.webp) Looker Studio report ![Looker Studio report, organic SEO traffic](https://justidea.agency/_astro/case-study-7-ac3c86de.BpbMs5LE_Z4ITge.webp) Looker Studio report, organic SEO traffic For this client, we built a Looker Studio report covering all the key organic traffic metrics, including the keywords that generate the most of that traffic. The report also shows the number of conversions on the site. ## The results of the SEO strategy ### Organic traffic ![organic SEO traffic for the travel agency](https://justidea.agency/_astro/case-study-5-79ed520b.Ccaatd1t_ZihiGA.webp) organic SEO traffic for the travel agency The chart above comes from Semrush and shows the tool's estimated organic traffic over a two-year period. As you can see, estimated traffic has grown steadily since our work began, though we saw the first sudden jump in visibility after around four months. Sudden jumps like this happen when high-volume keywords change position. ### TOP 3 keywords ![number of keywords in the top 3, Semrush SEO data](https://justidea.agency/_astro/case-study-6-8115c39e.lyR5EI7h_ZLCrJs.webp) number of keywords in the top 3, Semrush SEO data The chart shows how the number of keywords ranking in positions 1 to 3 changed over time. That number rose sharply in August 2022, around three months after we started working together. It's worth noting that in June, the number of keywords in the TOP 3 was 10, while today that figure stands at **61**. That's a sixfold increase. ### Keywords in positions 1 to 20 ![number of keywords in positions 1-20, travel agency](https://justidea.agency/_astro/case-study-1-e0a3dd6a.DZrkByO9_1Lu1YX.webp) number of keywords in positions 1-20, travel agency The chart shows how the number of keywords in positions 1 to 20 changed over the months we worked together. Thanks to ongoing optimisation and new content, we saw the number of keywords in this range grow every single month. ### Site traffic ![number of keywords in positions 1-20, travel agency](https://justidea.agency/_astro/case-study-3-3bfa20a3.39y4lU85_1ueCB1.webp) number of keywords in positions 1-20, travel agency In June 2022, we connected the site to Google Analytics, which let us measure real traffic on the site. The first months of our work brought growth, but the first strong gains show up in October. January also stands out: it's the month with the highest organic traffic recorded so far. That's likely because it's when customers most often plan their holiday travel, reflecting the seasonality of this business, which we factor into building and running the SEO strategy. Looking at the Google Analytics charts, you can clearly see that in July 2022, organic traffic on the site reached 2,078 unique users, while by May 2023, that traffic had grown to **6,676 unique users**. ### Keywords The table below shows the keywords that bring the most organic traffic to the site. | Keyword | Monthly search volume | Google ranking | | --- | --- | --- | | "malezja" (Malaysia) | 33.100 | 8 | | "mauritius ceny" (Mauritius prices) | 590 | 1 | | "sri lanka ceny" (Sri Lanka prices) | 590 | 1 | | "tajlandia" (Thailand) | 90.500 | 11 | | "stolica wietnamu" (capital of Vietnam) | 4.400 | 4 | | "galapagos" (Galapagos) | 12.100 | 6 | | "polinezja" (Polynesia) | 4.400 | 8 | **...and many more!** ### Conversions Number of enquiry forms submitted through SEO - February = 2 - March = 16 - April = 21 - May = 30 ![conversions, number of enquiry forms submitted through SEO](https://justidea.agency/_astro/case-study-4-ab91dde4.DPimytKw_26p53r.webp) conversions, number of enquiry forms submitted through SEO Number of "Trip plan viewed" events. This conversion fires when a user spends 10 seconds on the page and scrolls at least 60% of it. - February = 448 - March = 1,777 - April = 1,631 - May = 1,703 ![number of "Trip plan viewed" events](https://justidea.agency/_astro/case-study-2-0ad1fd0c.BSmIw-5N_2r5163.webp) number of "Trip plan viewed" events Event tracking is a valuable source of information on service-based websites. A well-configured analytics setup lets you measure how effective an SEO campaign is, and even calculate the return from organic results. For this client, for instance, we can see a strong rise in the number of enquiry forms submitted between February and May. ## Summary: what results does working with JustIdea on SEO bring? This case study presents a successful SEO strategy our agency carried out for a travel agency. Today, as the travel market keeps growing fast, effective SEO has become a key part of the marketing strategy in this industry. Our goal was to increase the site's visibility in search results, which translates into attracting more potential customers interested in travel services. The results of our SEO strategy are plain to see, and that's something we're genuinely pleased about. We saw organic traffic grow after roughly three months of work. **The number of keywords ranking in the TOP 3 grew sixfold**, which shows a substantial rise in the site's visibility. On top of that, the number of keywords in positions 1 to 20 keeps growing steadily. Site traffic keeps climbing, and January was our best month yet for organic traffic. We believe our SEO agency has genuinely helped grow this travel agency's visibility, bringing in more potential customers interested in travel services, and that work like content optimisation, technical site improvements, link building and data analysis all contributed to these positive results. Effective advertising for a travel agency in organic search results matters enormously, because it's exactly what makes it possible to stand out from the competition and reach new audiences. ![Jakub Rogoziński](https://justidea.agency/obrazy/jakubro-f418c732.webp) Written by [Jakub Rogoziński](https://justidea.agency/en/author/jakub-rogozinski/) SEO Specialist Have a question about this article? Write to us. Want this in your business ## Let's turn this knowledge into results in your store 30 minutes about your numbers. The call starts with someone from sales, and we bring in the channel specialist once we get into the details. The call is free of charge. Book a call about your numbers [See projects with numbers](https://justidea.agency/en/case-studies/) Client reviews ## Ratings of the agency that runs this blog Clients gave them after working with us, and you can read each one on the site where it was posted. They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [Case Studies 13 August 2026 +233% in Top 3 and +67% Non-Branded Traffic: SEO in the Measuring Equipment Industry Wiktoria Podorska](https://justidea.agency/en/blog/measuring-equipment-seo-case-study/)[SEO 30 July 2026 Reddit and UGC in Google Search Results: What It Means for Your Content Strategy Małgorzata Walo](https://justidea.agency/en/blog/reddit-and-ugc-in-google-search-results/)[SEO 20 May 2025 Topical Relevance: The Secret to an Effective Content Marketing Strategy Łukasz Zontek](https://justidea.agency/en/blog/topical-relevance-content-marketing-strategy/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.