--- tytul: "Solvent Case Study: Google Maps Local SEO Success" opis: "Solvent, a ventilation wholesaler, built its Google reviews through automated reporting and work on keyword visibility. See the results of this collaboration." adres: https://justidea.agency/en/blog/solvent-google-maps-case-study/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # From Business Listing to Market Leader: Solvent's Google Maps Success (Case Study) Solvent, a ventilation wholesaler, built its Google reviews through automated reporting and work on keyword visibility. See the results of this collaboration. [![Łukasz Zontek](https://justidea.agency/obrazy/lz-blog-150x150-1df182a0.webp) Łukasz Zontek SEO](https://justidea.agency/en/author/lukasz-zontek/) 16 October 2025 3 min read 5 sections ![From Business Listing to Market Leader: Solvent's Google Maps Success (Case Study)](https://justidea.agency/_astro/szablon-13-1-0231535a.BVtL71cz.webp) Case Studies Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** 1. 01Who is the client? 2. 02Challenges 3. 03Automating reporting and results analysis 4. 04Results in keyword visibility 5. 05Summary Share ## Who is the client? [Solvent](https://solvent.sklep.pl/pl/) is a wholesaler of ventilation, air conditioning and heat recovery systems based in Tarnów, Poland. It also runs its own design office and offers installation and technical consulting services for ventilation. Its range includes ventilation ducts, fittings, heat recovery units, manifold systems, filters and industrial fans. The company operates locally (serving customers from Tarnów and the surrounding area), which makes its presence on Google Maps and local SEO a key element of its sales strategy. Solvent focuses on product quality, a comprehensive offer (sales, installation and design) and good availability for customers. Given its wide product range and the awareness that customers often look for ventilation solutions locally, its Google Business Profile became one of the main channels for generating enquiries. ## Challenges Despite its extensive offer and years of experience, Solvent had limited [visibility on Google Maps](https://justidea.agency/en/services/marketing-agency/google-business-profile/) for key local queries. Its Google Business Profile wasn't fully optimised, which translated into a low number of impressions and limited user actions, such as phone number clicks or requests for directions to the company. With competition growing in the Tarnów region, visibility in local search results became crucial for winning new customers. An additional problem was inconsistent NAP data (name, address, phone number) between the business profile and local directories, which could have a negative impact on the profile's ranking. The client also wasn't communicating regularly through the profile: there was a lack of updated photos, posts and information about the offer. Customer reviews were scarce, and the company had no defined strategy for gathering them. Another challenge was adapting the profile's content to the search intent of potential customers: keywords had to be chosen precisely, and the business description and service categories optimised for local SEO. Finally, the company had no analytics tools in place to monitor results on an ongoing basis and react quickly to drops in rankings or user interest. ## Automating reporting and results analysis As part of our work, we implemented a dedicated report in Looker Studio that automatically pulls data from the Google Business Profile via the API. This made it possible to monitor profile impressions, clicks on action buttons, the number of reviews and the average rating on an ongoing basis. The report updates daily, enabling quick detection of trend changes and efficient results reporting. The dashboard is available online 24/7 for the client, which increased the transparency of the collaboration and shortened the response time to any drops or increases in user activity. ![Google Business Profile SEO report](https://justidea.agency/_astro/solvent-raport-gmb-e25a02fe.Be5fMgt__Z186xc8.webp) Google Business Profile SEO report ## Results in keyword visibility After optimising the Google Business Profile, the Solvent shop recorded a significant rise in rankings for key phrases. The biggest progress is visible for competitive local queries such as **“hurtownia wentylacyjna Tarnów”** (ventilation wholesaler Tarnów) or **“rekuperatory Tarnów”** (heat recovery units Tarnów). Thanks to the improved visibility, the profile started generating more website visits and phone calls from potential customers. | Keyword | Ranking achieved | | --- | --- | | dotacje czyste powietrze (clean air grants) | 2 | | hurtownia wentylacyjna (ventilation wholesaler) | 2 | | rekuperacja (heat recovery) | 1 | | rekuperatory (heat recovery units) | 1 | | systemy wentylacyjne (ventilation systems) | 1 | | wentylatory przemysłowe (industrial fans) | 2 | ## Summary Thanks to systematic local SEO work, business profile optimisation and results monitoring, we managed to keep Solvent at the top local rankings for key phrases related to heat recovery and ventilation in Tarnów. The Google Business Profile became an important contact channel, generating traffic and enquiries from potential customers. **If you want to achieve similar results for your company:** [**get in touch with us**](https://justidea.agency/en/contact/)**. We'll carry out a free analysis of your Google Business Profile and propose specific actions that will increase your local visibility, traffic and conversions.** ![Łukasz Zontek](https://justidea.agency/obrazy/lz-blog-150x150-1df182a0.webp) Written by [Łukasz Zontek](https://justidea.agency/en/author/lukasz-zontek/) SEO Have a question about this article? Write to us. Want this in your business ## Let's turn this knowledge into results in your store 30 minutes about your numbers. The call starts with someone from sales, and we bring in the channel specialist once we get into the details. The call is free of charge. Book a call about your numbers [See projects with numbers](https://justidea.agency/en/case-studies/) Client reviews ## Ratings of the agency that runs this blog Clients gave them after working with us, and you can read each one on the site where it was posted. They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [Case Studies 2 June 2025 DentArt Leading Online: A Google Business Profile SEO Case Study Łukasz Zontek](https://justidea.agency/en/blog/dentart-google-business-profile-case-study/)[Case Studies 11 August 2025 How Did We Increase the Visibility of Accounting Firm Profesja on Google Maps? Łukasz Zontek](https://justidea.agency/en/blog/accounting-firm-google-maps-seo-profesja-case-study/)[SEO 9 September 2024 How to Set Up a Bing Places for Business Profile Małgorzata Walo](https://justidea.agency/en/blog/set-up-bing-places-for-business-profile/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. 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