--- tytul: "Why 9 in 10 E-Commerce Stores Fail" opis: "Mateusz Haber, CEO of JustIdea, on start-up capital and optimal margins for online stores. Watch the talk on why 9 in 10 shops fail." adres: https://justidea.agency/en/blog/why-9-in-10-ecommerce-stores-fail/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Article # Why 9 in 10 E-Commerce Stores Fail: Mateusz Haber at Ecommerce.pl Mateusz Haber, CEO of JustIdea, on start-up capital and optimal margins for online stores. Watch the talk on why 9 in 10 shops fail. [![Aleksandra Skotnicka](https://justidea.agency/obrazy/ola-240x300-6876e203.webp) Aleksandra Skotnicka Marketing Automation Specialist](https://justidea.agency/en/author/aleksandra-skotnicka/) 20 May 2024 1 min read 0 sections ![Why 9 in 10 e-commerce stores fail? Mateusz Haber at Ecommerce.pl](https://justidea.agency/_astro/dlaczego-ecommerce-upada-0548f589.3LjQRzF9.webp) Marketing Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) **In this article** Share **![Mateusz Haber on stage at Event.Ecommerce.pl 2.0](https://justidea.agency/obrazy/wideo-9-na-10-ecommerce-upada.webp) Watch the talk · 18 min Event.Ecommerce.pl 2.0 · May 2024** Full recording of the talk, 18 minutes. [Watch on YouTube →](https://www.youtube.com/watch?v=0_aaMncmCSI) Mateusz Haber, CEO of JustIdea Agency, once again took to the stage at the eCommerce.pl 2.0 event to answer key questions about running an online store. In his talk "**Why 9 in 10 eCommerce Stores Fail? The Formula for E-Commerce Success**", he covered, among other things: - The capital needed to start an online store. - Optimal margins for [e-commerce](https://justidea.agency/en/). - The characteristics of a product that's ideal for online sales. - The chances of success in e-commerce and the key success factors, illustrated with the example of Surf Inc. Mateusz also addressed scaling an e-commerce business, challenging the ROAS paradigm in favour of PROFIT. He ran simulations of how changes to return and profit affect a company's income, showing how to increase profit by €16,000 a month. The talk was packed with valuable tips and practical advice for anyone who wants to succeed in e-commerce. **If you haven't seen this talk yet, make sure to watch the recording and find out how to scale an e-commerce business effectively!** ![Macro e-commerce budget growth](https://justidea.agency/_astro/makro-budzet-ecommerce-2-1024x573-db34de19.CoezkVyU_Z2vOGhw.webp) Macro e-commerce budget growth ![Macro e-commerce budget: advertising costs and MER](https://justidea.agency/_astro/makro-budzet-ecommerce-1024x574-964ff1cb.DKek7rEE_Z2lF4I9.webp) Macro e-commerce budget: advertising costs and MER **Without further ado, enjoy the video!** ![Aleksandra Skotnicka](https://justidea.agency/obrazy/ola-240x300-6876e203.webp) Written by [Aleksandra Skotnicka](https://justidea.agency/en/author/aleksandra-skotnicka/) Marketing Automation Specialist Have a question about this article? Write to us. 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They cover the work of the whole agency, not this one article. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Read on ## See also [Marketing 2 November 2025 Marketing automation vs email marketing: what's the difference? Aleksandra Skotnicka](https://justidea.agency/en/blog/marketing-automation-vs-email-marketing-differences/)[Marketing 20 May 2024 ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka](https://justidea.agency/en/blog/roas-is-dead-profit-is-king/)[Marketing 13 August 2026 How to Use AI for Personalisation in Marketing Communication Wiktoria Władarz](https://justidea.agency/en/blog/ai-personalisation-in-marketing/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. 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