--- tytul: "Marketing: articles and case studies" opis: "Campaigns, marketing automation and analytics on the money side: what really grows store revenue, how to measure profitability and where budget leaks." adres: https://justidea.agency/en/category/marketing/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- Blog topic # Marketing Campaigns, marketing automation and analytics on the money side: what really grows store revenue, how to measure profitability and where budget leaks. 40 articles on this topic [Marketing 26 August 2026 How to Improve B2B Lead Nurturing? Strategies and KPIs Wiktoria Władarz](https://justidea.agency/en/blog/how-to-improve-b2b-lead-nurturing/)[Marketing 19 August 2026 E-commerce Profit-First: How to Take Back Control of Your Margin Aleksandra Skotnicka](https://justidea.agency/en/blog/ecommerce-profit-first-margin-control/)[Marketing 13 August 2026 How to Use AI for Personalisation in Marketing Communication Wiktoria Władarz](https://justidea.agency/en/blog/ai-personalisation-in-marketing/)[Marketing 27 July 2026 What Are the Meta Ads Ad Types? Formats for 2026 Wiktoria Władarz](https://justidea.agency/en/blog/meta-ads-ad-types-formats-2026/)[Marketing 21 July 2026 What Are the AI Features in Google Ads? Wiktoria Władarz](https://justidea.agency/en/blog/ai-features-in-google-ads/)[Marketing 8 July 2026 Performance Max: The Complete Guide for 2026 Wiktoria Władarz](https://justidea.agency/en/blog/performance-max-complete-guide-2026/)[Marketing 2 July 2026 What Is Marketing Automation and How Does It Work? Wiktoria Władarz](https://justidea.agency/en/blog/what-is-marketing-automation/)[Marketing 26 June 2026 Does Marketing Automation Work for Small Businesses? Wiktoria Władarz](https://justidea.agency/en/blog/marketing-automation-small-businesses/)[Marketing 12 March 2026 Best payment gateways for online stores in Poland 2026: check the lowest fees Łukasz Zontek](https://justidea.agency/en/blog/best-payment-gateways-for-online-stores-poland/)[Marketing 24 February 2026 Business Process Automation: 5 Tools Worth Knowing in 2026 Wiktoria Podorska](https://justidea.agency/en/blog/business-process-automation-tools-2026/)[Marketing 19 February 2026 CRM implementation: more qualified leads in 4 months \[case study\] Malwina Jurga](https://justidea.agency/en/blog/crm-implementation-qualified-leads-case-study/)[Marketing 27 November 2025 ROAS Is a Myth: Stop Telling Fairy Tales, Read the Data Mateusz Haber](https://justidea.agency/en/blog/roas-is-a-myth-focus-on-the-data/)[Marketing 24 November 2025 Email Marketing: A Complete Guide for Your Brand Wiktoria Władarz](https://justidea.agency/en/blog/email-marketing-guide/)[Marketing 17 November 2025 Best Marketing Automation Tools. 2026 Ranking and Analysis Aleksandra Skotnicka](https://justidea.agency/en/blog/best-marketing-automation-tools/)[Marketing 2 November 2025 6 Common Marketing Automation Mistakes and How to Avoid Them Aleksandra Skotnicka](https://justidea.agency/en/blog/marketing-automation-mistakes-to-avoid/)[Marketing 2 November 2025 How can you use marketing automation to increase customer retention? Aleksandra Skotnicka](https://justidea.agency/en/blog/marketing-automation-for-customer-retention/)[Marketing 2 November 2025 Marketing automation vs email marketing: what's the difference? Aleksandra Skotnicka](https://justidea.agency/en/blog/marketing-automation-vs-email-marketing-differences/)[Marketing 2 November 2025 Best Marketing Automation Strategies That Actually Increase Sales Aleksandra Skotnicka](https://justidea.agency/en/blog/best-marketing-automation-strategies/)[Marketing 2 November 2025 Surf Inc.: how marketing automation increased sales by 2,400%? Aleksandra Skotnicka](https://justidea.agency/en/blog/surf-inc-marketing-automation-sales-growth/)[Marketing 8 July 2025 ROAS Is Dead: How to Measure Real E-commerce Profitability Mateusz Haber](https://justidea.agency/en/blog/roas-is-dead-real-ecommerce-profit/)[Marketing 26 February 2025 Google Starts New Series of Articles on the Robots.txt File Małgorzata Walo](https://justidea.agency/en/blog/google-new-robots-txt-article-series/)[Marketing 21 December 2024 Google Algorithm Update: The 2024 Spam Update Łukasz Zontek](https://justidea.agency/en/blog/google-2024-spam-update/)[Marketing 14 December 2024 Google Search Console: New 24-Hour Data View Feature Łukasz Zontek](https://justidea.agency/en/blog/google-search-console-24-hour-data-view/)[Marketing 18 June 2024 €57,000 a Month Thanks to Marketing Automation \[Case Study\] Mateusz Haber](https://justidea.agency/en/blog/marketing-automation-250k-monthly-revenue-case-study/)[Marketing 20 May 2024 Why 9 in 10 E-Commerce Stores Fail: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka](https://justidea.agency/en/blog/why-9-in-10-ecommerce-stores-fail/)[Marketing 20 May 2024 ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka](https://justidea.agency/en/blog/roas-is-dead-profit-is-king/)[Marketing 16 April 2024 How to increase conversion in an online shop? Paweł Seruga](https://justidea.agency/en/blog/how-to-increase-conversion-rate-online-shop/)[Marketing 7 March 2024 How to Build a Mailing List? Martyna Świrszcz](https://justidea.agency/en/blog/how-to-build-a-mailing-list/)[Marketing 7 March 2024 What Social Media Presence Does for Your Business Martyna Świrszcz](https://justidea.agency/en/blog/social-media-for-business/)[Marketing 29 February 2024 Google Ads Shopping Campaigns: What They Are and How They Work? Paweł Seruga](https://justidea.agency/en/blog/google-shopping-campaigns-how-they-work/)[Marketing 13 February 2024 Cookiebot and Consent Mode 2.0: Everything You Need to Know Paweł Pasterak](https://justidea.agency/en/blog/cookiebot-consent-mode-2-guide/)[Marketing 5 December 2023 Google Ads Campaign Optimisation: A Step-by-Step Guide Tomasz Kaźmierczak](https://justidea.agency/en/blog/google-ads-campaign-optimisation-guide/)[Marketing 30 November 2023 What Is a Newsletter and How Do You Create One? Martyna Świrszcz](https://justidea.agency/en/blog/what-is-a-newsletter-how-to-create-one/)[Marketing 29 November 2023 How to Write an Effective Business Proposal \[Free Template\] Paweł Dębosz](https://justidea.agency/en/blog/how-to-write-a-business-proposal-template/)[Marketing 27 November 2023 Hashtags: What They Are, How to Use Them and What They Mean Martyna Świrszcz](https://justidea.agency/en/blog/what-are-hashtags-how-to-use-them/)[Marketing 24 November 2023 What Is a Marketing Brief and How to Write One? Paweł Dębosz](https://justidea.agency/en/blog/what-is-a-marketing-brief/)[Marketing 31 October 2023 What Is Remarketing and How to Use It in Online Campaigns? Tomasz Kaźmierczak](https://justidea.agency/en/blog/what-is-remarketing/)[Marketing 15 April 2022 10 Points to Discuss When Choosing a Marketing Agency Tomasz Kaźmierczak](https://justidea.agency/en/blog/10-points-choosing-a-marketing-agency/)[Marketing 25 March 2022 How Do You Measure ROI in Lead Generation Campaigns? Tomasz Kaźmierczak](https://justidea.agency/en/blog/how-to-measure-roi-in-lead-generation-campaigns/)[Marketing 29 December 2021 Working With Clients on a Design Project Dawid Kabała](https://justidea.agency/en/blog/working-with-clients-on-a-design-project/) Our proof ## Marketing: we do this for clients, not just write about it The same people write the articles on this topic. The ratings below cover the work of the whole agency, not only the authors. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Other topics ## The whole blog, topic by topic [All articles200](https://justidea.agency/en/blog/) [SEO75](https://justidea.agency/en/category/seo/)[AI33](https://justidea.agency/en/category/ai/)[Case Studies24](https://justidea.agency/en/case-studies/)[Web Development16](https://justidea.agency/en/category/web-development/)[Google Maps15](https://justidea.agency/en/category/google-maps/)[International SEO5](https://justidea.agency/en/category/international-seo/)[Design3](https://justidea.agency/en/category/design/)[Analytics2](https://justidea.agency/en/category/analytics/)[Online stores2](https://justidea.agency/en/category/online-stores/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.