--- tytul: "Business Strategy Pricing" opis: "Business strategy from €740 net: target audience, brand character and promise, voice, touchpoints and a promotion plan." adres: https://justidea.agency/en/pricing/business-strategy/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- # Business strategy pricing A strategy for how your brand should speak tomorrow, built on how you sell today. Request a quote [All pricing](https://justidea.agency/en/pricing/) Price from €740 One-off, net price. Companies with sales that grow slower than they could, and brands about to enter a new market. Before you choose ## Diagnosis first, then the plan A strategy starts with a review of how the company operates today: communication, customer service and materials, because a promise with no backing in service works against the brand. Only then do we build the plan. Business strategy answers the question of how your brand should speak tomorrow: target audience, brand character and promise, voice, touchpoints, and USP with the reason to believe it. The findings from the strategy are the starting point for designing the visual identity and for ad campaigns, so the order matters. What the service itself looks like, step by step: [Business strategy](https://justidea.agency/en/services/advertising-agency/business-strategy/). Price ## Strategia firmy: stawka **All prices net.** We set out the scope in the contract before we start, using a semi-fixed price model. ### Business strategy Working out how your brand should speak tomorrow: target audience, brand character and promise, voice, touchpoints, USP and RTB. from €740 - Defining the brand's target audience: exactly who the message should reach and what it should say (building the brand personality). - Trend analysis: selecting trends, based on the specific project, that can be classified and matched to the brand for the next six months to a year. - Competitor analysis on the Polish and foreign markets: checking the trends, actions and good practices the competition follows - Brand: main traits, strengths, weaknesses, namely: - brand character: which traits to identify our brand with, searching for archetypes, - defining the brand promise, that is the value or experience customers can expect every time they interact with the company, - brand voice: setting the communication style the brand should use to reach a specific target audience, - identifying the brand's touchpoints, that is every place and situation where the audience can come into contact with the brand. Every time a customer encounters your brand, that is a touchpoint - USP of the brand/product/services: unique selling proposition, the actual competitive advantage. RTB of the brand/product/service: reason to believe - Visual identity: based on the current branding, initial research and creative directions (benchmarks) that will later support the creative team in producing the graphic designs. - Promotion: deciding which channels to use and how to promote your brand - Think tank Ideas: a “bank of thoughts and ideas”, using the knowledge, reflections and inspiration gathered, and turning them into creative ideas designed to set the brand apart from the competition. Request a quote Worth knowing ## How much does a business strategy cost? Business strategy, from €740, is about working out how to communicate your brand tomorrow. It starts with a review of how you operate today, and the final quote depends on the scale of the business, the industry and the scope. ## Business strategy: how your brand should speak We define the target audience and build the brand personality. We analyse trends relevant to your project for the next six months to a year, and the competition in Poland and abroad. We define the brand character, brand promise, brand voice and touchpoints with your audience, plus USP and RTB, that is your competitive advantage and the reason to believe in it. On top of that comes initial research into creative directions for visual identity, and a promotion plan. ## Who is it for? For companies that already have sales but feel they are growing slower than they could, and for brands before a rebrand or entering a new market. The findings from the strategy are the starting point for designing the visual identity and for ad campaigns. Before you order ## Who prepares your business strategy quote The price shows what you'll pay, not what it's like to work with us. That second part is captured by the average of the reviews clients gave the whole agency on three public platforms. 4.96 / 5 weighted average of 224 reviews across three platforms [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client](https://clutch.co/profile/justidea-agency) Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. [All certificates and awards](https://justidea.agency/en/our-awards/) Before you order ## Questions that come up before a business strategy quote **How long does it take to develop a strategy?** Usually six to ten weeks: two to three for analysis, one to two for trends and competition, a day of workshops with management, and two to three weeks for the document and discussing it. **Do I then have to order campaigns from you?** No. The document is yours, written so that any contractor can work from it, which is why it includes briefs for delivery teams and questions worth asking them. The price of the strategy does not depend on what you order afterwards. **Are the prices shown net?** Yes, all prices in the JustIdea price list are net, that is excluding VAT. We work with businesses that can deduct VAT, so gross prices would only blur the comparison. **How long do I wait for a quote?** We come back with a quote within 2 working days of receiving the brief. For simpler services, usually the same day; for a build with integrations, we also need a short technical call. **What does the semi-fixed price model mean?** We agree the scope and the price before we start, instead of billing for hours nobody can predict. If something outside the agreed scope comes up along the way, we quote it separately and go ahead only once you approve. Often bought together ## Services clients ask about alongside this one Rarely does anyone buy just one thing. Below are three price lists that most often end up in the same quote alongside this service. [### Graphic design Logo, brand book and a full visual identity. Scope and price are put together individually. from €250](https://justidea.agency/en/pricing/graphic-design/)[### Performance marketing Six campaign management packages, matched to your ad budget. One package covers one channel. from €300 / month](https://justidea.agency/en/pricing/performance-marketing/)[### UX/UI audit A document listing what blocks conversion on the purchase path, written up as tasks for a developer. €860](https://justidea.agency/en/pricing/ux-ui-audit/) Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.