--- tytul: "Full-Service Advertising Agency" opis: "One team runs strategy, creative, video production and campaigns from a single brief, instead of four suppliers and four versions of the same message." adres: https://justidea.agency/en/services/advertising-agency/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/Advertising Agency Strategy, creative, production, delivery [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # One full-service agency instead of four suppliers You have a strategist in one place, a designer in another, a video producer in a third, and someone else running your campaigns. Each of them got a different brief, so lining up the versions falls on you, and it comes back with every new piece of material. At JustIdea the same team does all of it, from one strategic document, so there is nothing left for you to line up. Book a call about your brand and campaigns See scope and pricing ** You are not the go-between for specialists We pass decisions between ourselves inside the team. You talk about the brand, not about who forgot to send what to whom. ** Strategy and delivery change together The person who wrote the strategy sits next to the person spending the ad budget. A correction goes into the materials and into delivery at the same time. ![One strategic document, from which creative, content, campaigns and measurement are built](https://justidea.agency/assets/ill-360.svg) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) 102 client ad accounts in a single panel Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) Starting point ## What breaks when a different supplier runs every stage It only shows up at the third or fourth piece of material, once it turns out each one started from a different premise. ** ### Four versions of what makes the company different Your customer meets four different promises and remembers none of them. What they do remember is that the company sounds different in an ad than on its own website. ** ### Creative judged by taste Without a written brand character, every proposal is approved or rejected on the gut feeling of whoever is deciding. Change that person and the communication starts over from scratch. ** ### Materials that do not fit where they run A landscape video where everyone watches in portrait, text too long for an ad, a logo unreadable in an icon. Every element is correct on its own and none of it works together. ** ### Nobody owns the whole result When a result is weak, every supplier points to the stage before their own. Settling it takes another audit, which means another cost for the same question. Definition ### What does a full-service advertising agency do? **A full-service advertising agency is** an agency that runs a brand's entire communication in one team: from strategy and positioning, through creative, content and video production, to advertising campaigns and measurement. The name is about scope, not size: one company answers for every customer touchpoint with the brand and for the consistency between them. The same thing is sometimes called 360-degree marketing. Strategy and brand Settling who the brand is, what it promises and in what voice it speaks. This produces the briefs for every other stage, including any run outside the agency. Creative and content Sales copy, graphic design, identity and video production. At this stage the strategy stops being a document and becomes something the customer actually sees. Campaigns Delivery across channels chosen for the goal, not for the trend. Budget is split by where the material actually has a chance to work, not split evenly. Measurement One measure for every channel instead of four reports in four formats. Without it there is no way to settle which element earns money and which one only looks good. Where to start ## Brand, creative, or straight to a campaign? The most common question on a first call. The order follows from what you already have, not from what costs the most. Brand, creative, or straight to a campaign? | Your situation | We start with | First result | | --- | --- | --- | | Every channel says something different | Brand strategy | 6-10 weeks | | The brand is settled, materials are missing | Creative, content and video | 4-8 weeks | | Materials exist, there is no reach | Campaigns and measurement | 4-8 weeks | | There is revenue, nobody knows what drives it | Analytics and a single measure | 2-4 weeks | | The company is changing its model or market | Company review, then strategy | 8-12 weeks | ### What this table does not say The times given cover our own work, not waiting for materials and decisions on your side. The table also leaves out one thing: stages can run in parallel. Production starts before the strategy is fully signed off, if the conclusions from the workshop already allow it. How we work ## Four rules that apply to every project Every one of them can be checked in the first month of working together, without waiting for a campaign result. ### One brief for the whole team The strategy is a working document used by the copywriter, the designer and whoever runs the campaigns. We add to it as work happens, so after six months it describes the company as it is, not as it was. ### Materials designed for where they run Video, text and graphics are produced with knowledge of where and in what format they will appear. That is usually the difference between material used once and material used ten times. ### Your accounts, your files Ad accounts are set up under your company, and the source files pass to you once the project is settled. Parting ways with us never means recovering anything. ### We tell you when it is not worth it If the full scope does not make sense at your scale, we propose a narrower one and say why. We would rather take a smaller job that pays for itself than a year-long contract you walk away from after a quarter. Services in this category ## Six services, each priced separately The weight of this category sits on the creative and production side. Each service has its own page with scope, price and answers to the most common questions. [### Brand and business strategy Positioning, promise and brand voice from €740 net. We start by reviewing how the company runs today. View ›](https://justidea.agency/en/services/advertising-agency/business-strategy/) [### Copywriting Sales copy, service descriptions and taglines. Wherever one sentence matters more than word count. View ›](https://justidea.agency/en/services/advertising-agency/copywriting/) [### Video production Brand films, spots and product material, from script to edit and versions for each channel. View ›](https://justidea.agency/en/services/advertising-agency/video-production/) [### Logo and identity design A logo, a brand guideline and a full visual identity. A logo from €980 net, scope and quote agreed individually. View ›](https://justidea.agency/en/services/creative-agency/logo-design/) [### Advertising campaigns Google, Meta, TikTok, LinkedIn and other paid channels, run on one measure and one report. View ›](https://justidea.agency/en/services/digital-marketing-agency/) [### Marketing strategy A plan for the year: channels, budget, calendar and measures. It follows the brand strategy, not a substitute for it. View ›](https://justidea.agency/en/services/marketing-agency/marketing-strategy/) How we start ## The first weeks of working together The process is the same regardless of scope; what changes is how many stages the contract covers. 1. 1 ### Conversation and scope 1 week We work out what you already have and what is missing. We ask for existing materials and access to your ad accounts, so we are not starting with questions whose answers already sit somewhere in your business. 2. 2 ### Workshop 1 day A day with the people who decide the company's direction. This is the only stage where their presence changes the result, so we do not replace it with a survey. 3. 3 ### Document or production 2-6 weeks Strategy, creative, production of materials. Depending on scope, one, the other, or both at once; running them in parallel shortens the whole, but it needs decisions made at the workshop. 4. 4 ### Delivery and measurement from the first month Materials go out to the channels and come back with data. We make the first creative correction after a full month of delivery; waiting until the end of the quarter means fixing the whole set at once. Client reviews ## Client ratings on three review platforms The effect of brand work does not show in the first week or the first report. That is why, instead of promises, we show ratings given on three platforms, and you can read each one in full via the link to the profile. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certificates and partnerships ## What these three partnerships actually change A partner status by itself does not make a better ad. This is what each of these three actually changes in producing materials and running campaigns. ### Google Premier Partner Google, top tier of the Google Partners programme The top tier of the programme, awarded on the results of the accounts we run. It gives access to data and to a support path for when the system behaves differently from its own documentation. ### Meta Business Partner Meta, partner programme Access to tools and data on Meta's side. With video creative it lets us see the exact second people drop off and carry that finding into the script, not just the edit. ### HubSpot Certified Partner HubSpot, partner programme Working inside the sales system closes measurement down to the order, not just the click. For brand communication that is the simplest way to check whether a message change improved the quality of enquiries, and not just their number. Doubts before working together ## Four things we hear on a first call ### “A full-service agency means average at everything” A fair worry, which is why every service at JustIdea is run by a specialist, not a jack of all trades. What is shared is the brief and the accountability for the whole, not one person writing, designing and buying media all at once. ### “We already have an agency for campaigns” A common setup, and one we can work with. We then take strategy, creative and production, and pass briefs to your agency together with the questions worth asking it. We do not make taking over campaign delivery a condition. ### “The full scope is too much to spend” Probably, which is why every service in this category has its own price and its own contract. You start with one element, and add the next once the first has proved itself. ### “We would rather have a specialist in one thing” For a single need that is sensible, and we would advise the same. The difference shows up with three needs: the time you lose coordinating between suppliers starts to outweigh the gain of picking the best in each category. Before you choose ## One full-service agency, or several specialist suppliers? Short answer It comes down to who on your side pulls the work together. Several specialist suppliers let you take the best in each channel, but you need someone who guards consistency and enforces deadlines. One agency takes that on for you, and the price is a narrower choice of specialists. If one channel accounts for most of your revenue, it is better to strengthen that channel and leave the rest for later, or with your current suppliers. We work the same way with small companies: with one product and one channel, the full scope is spend without a return. ### Take one full-service agency - You do not have someone in-house to coordinate several suppliers. - A campaign has to carry one message across several channels at once. - You want one report and one point of accountability for the result. - The scale does not justify running several contracts and several processes. ### Pick specialists separately - You have a head of marketing with time to manage suppliers. - One channel accounts for most of your revenue and needs real mastery. - You need a niche skill that no full-service agency covers. See also: [brand strategy](https://justidea.agency/en/services/advertising-agency/business-strategy/) [video production](https://justidea.agency/en/services/advertising-agency/video-production/) [copywriting](https://justidea.agency/en/services/advertising-agency/copywriting/) [campaigns and measurement](https://justidea.agency/en/services/digital-marketing-agency/) FAQ ## Full-service advertising agency: questions before you decide **### What does a full-service advertising agency mean?** It runs a brand's whole communication in one team: from strategy and positioning, through creative, content and video production, to campaigns and measurement. The name is about scope, not size. The point of the model is one brief and one point of accountability for the consistency of every customer touchpoint with the brand. **### How is a full-service agency different from an advertising agency?** A classic advertising agency is responsible for advertising, meaning creative and delivery. A full-service agency also covers what comes before advertising, meaning brand strategy, and what comes after it, meaning measurement and conclusions. The difference shows up the moment a message has to change: in the full-service model it changes across every material at once, because they all came from one document. **### Do I have to order the full scope?** No. We price and run the services in this category separately, so you can order just the strategy, just video production, or just campaigns. Most often it starts with the brand strategy, because it produces the briefs for the other stages, including ones someone other than us will run. **### How much does working with a full-service agency cost?** It depends on scope, because each service has its own price and its own pricing page. For orientation: a brand strategy starts from €740 net, and a logo design starts from €980 net. Campaign delivery is billed in monthly packages, where one package covers one advertising channel. The upper limit depends on the number of materials and whether a shoot day is in scope. The first consultation, where we set the scope, is free. **### Do you work in Krakow?** JustIdea's office is in Krakow, and that is where we run strategy workshops and creative presentation meetings, because those are the stages where meeting in person shortens decisions. We work for companies across Poland, and we run every other stage remotely, with no difference in scope or price. **### Who owns the materials and the accounts?** Ad accounts are set up under your company and we grant ourselves access to them, so taking it away needs neither our consent nor a notice period. The contract for running campaigns is a separate matter and has a three-month notice period. Rights to the materials and the source files pass to you once the project is settled. For materials involving actors and licensed music we set out the term and the usage rights in the contract. ## Full-service agency and advertising agency: what these names mean ** ### Where the term 360 comes from From a full circle: the model was meant to cover everything the customer sees, from packaging to advertising. You will also come across 360-degree marketing, which means the same thing. The term gets overused by agencies that only run campaigns, so ask directly whether brand strategy and measurement are in scope. ** ### When a full-service model does not pay off For one specific need, for example a single logo or one film. Then it is cheaper to order just that one thing, including from us, because we run them as separate services. It also does not pay off when there is nobody on your side to approve a direction: this model speeds up decisions, but it does not make them for you. ** ### Why strategy comes before creative Because creative without it goes back to square one every time the decision-maker changes. Strategy turns an argument about taste into a conversation about whether something matches the brief. The order also has a cost effect: a revision after an approved direction is cheaper than a second attempt at the whole piece. ** ### Advertising agency in Krakow Many enquiries about an advertising agency include the name of a city, though for this service the city really only decides one day of the whole project: the workshop. Our office is in Krakow and that is where we run it. The other stage where location matters is video production, because filming happens wherever the product or the people are. ## Let's start with what you are actually missing On a free consultation we go through what you already have: strategy, materials and campaigns. It usually turns out narrower in scope than the first enquiry suggested. ![A review of three things a company already has, strategy, materials and campaigns, leading to a narrower scope of work than originally assumed](https://justidea.agency/assets/ill-agencja-reklamowa-audyt-zakresu.svg) Book a call about your brand and campaigns First consultation, free and with no obligation, even if that is where we leave it Book a call about your brand and campaigns Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.