--- tytul: "Marketing Agency in Poland for E-commerce" opis: "SEO, Google, Meta and Allegro ads, content and analytics run by one team in Poland, on accounts that stay yours. We start from your margin per order." adres: https://justidea.agency/en/services/digital-marketing-agency/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/Digital marketing agency Digital marketing agency [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # Marketing agency in Poland that counts your margin We are a marketing agency in Poland where one team runs SEO, Google, Meta and Allegro ads, content and analytics, on accounts that stay yours. We start from your numbers: what is left of an order after product cost and returns. Only that calculation tells us which channel makes sense. If the answer is none, we will say so. Book a call about your marketing See the full scope ** The accounts stay yours We set up Google Ads, Meta, GA4 and Search Console in your company's name. When we part ways, you keep the conversion history and audience lists instead of starting from zero. ** One team, not four SEO, ads, analytics and the store are handled by the same people. You do not brief four subcontractors or reconcile four reports. ![Contribution margin calculation next to a chart of campaign revenue](https://justidea.agency/assets/ill-agencja-marketingowa-marza-kampanii.svg) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) 34 services in marketing, run by one team Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![Microsoft Advertising Elite Partner](https://justidea.agency/obrazy/microsoft-2025-300x104-9b4dfffa.png) ![Allegro Ads Partner](https://justidea.agency/obrazy/allegro-ads-300x179-75604353.webp) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) ![ExpertSender Premium Partner](https://justidea.agency/obrazy/expertsender-premium-300x60-f6573b2d.webp) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) The first call ## Why can a good ROAS cost you money? Four situations we find most often. Each one costs you every month, and working out all four takes a 2-3 week audit. ** ### The dashboard shows profit that is not there An ad platform counts revenue, not margin. Take away product cost, returns and fees and you get a different number, and only that number tells you whether the channel earns. ** ### Every channel with a different vendor SEO with one firm, ads with another, the store with a third. Each reports its own metric, and nobody answers for the overall result. ** ### The accounts belong to the agency Changing vendor then means starting from zero: no conversion history, no audience lists, none of the data the algorithms learn from. ** ### The budget grows, sales do not Adding money to a saturated channel raises acquisition cost, not sales. You only see it when the channels sit side by side in one report. Definition ### What does a marketing agency actually do? **A marketing agency is** an external team that brings you customers from the internet: it plans the channels, runs the ads and content, measures the effect and answers for the result to your profit and loss account, not to an ad dashboard. Agencies start to differ in what they bill you on. How the platforms count it: [ROAS in the Google Ads documentation](https://support.google.com/google-ads/answer/6268637) · [purchase events in Google Analytics 4](https://support.google.com/analytics/answer/9267568) Decisions on margin, not ROAS ROAS divides revenue by spend and says nothing about product cost or returns. We work on contribution margin, meaning what is left after those two items. Channels added one by one, not all at once We start with one channel, measure it over a full buying cycle and add the next only when the previous one has a positive margin. No exclusive hold on your accounts The ad and analytics accounts are your property from day one. You can remove our access with one decision, no negotiation. Your situation ## SEO, ads, digital marketing or measurement first? There is no single right answer. There is an order, and it follows from where your business is and what it does not measure yet. SEO, ads, digital marketing or measurement first? | Your situation | We start with | First result | | --- | --- | --- | | I do not know what I really earn per order | Analytics and contribution margin | 2-4 weeks | | Sales are there, but acquisition cost keeps rising | Campaign and exclusion review | 4-8 weeks | | Traffic only from ads, none from search | SEO and content | 3-6 months | | Customers search locally and call | Google Business Profile and Maps | 4-8 weeks | | I sell on a marketplace and in my own store | Product feed and shopping campaigns | 4-6 weeks | ### Why measurement comes first in this table The first row is highlighted on purpose. Without a calculated margin every later choice is a guess, because an ad dashboard will show a positive result even when you lose money on the order. That is why in most new engagements the first month goes on measurement, even if the client came to us for ads. Four rules ## What you can check in the first month These are not slogans from a pitch deck. Every team at JustIdea works by them, and you can check each one before you see the results of the first campaign. ### Your accounts, your data We set everything up in your company's name and grant ourselves access. Taking it away needs neither our consent nor a notice period. ### One report for all channels Instead of four reports from four dashboards you get one overview. The channels sit side by side and are measured the same way. ### A specialist, not an account manager You know exactly who runs your account: you talk to the person who works in it every day. No middle layer passing comments along. ### We tell you when it is not worth it If a channel has no chance of turning a profit at your margin, we do not sell it. A short engagement that makes sense costs less than a long one that does not. Scope ## Thirty-four services: SEO, ads and measurement You can start with one and add more. Ads, content, strategy and automation go through the same team, so what we learn in one channel feeds the next without anyone rewriting it. [### SEO Search visibility on the queries that end in a purchase. Audit, content, link building and technical SEO. View ›](https://justidea.agency/en/services/marketing-agency/positioning-seo/) [### Google Ads Search, Performance Max and Shopping campaigns. Judged on margin, not ROAS alone. View ›](https://justidea.agency/en/services/marketing-agency/google-ads/) [### Web analytics GA4, Search Console and a data warehouse wired so that the report shows profit, not sessions. View ›](https://justidea.agency/en/services/marketing-agency/web-analytics/) [### Google Maps and Business Profile Local visibility for businesses customers call or visit. View ›](https://justidea.agency/en/services/marketing-agency/google-business-profile/) [### Product feed A fixed feed means cheaper shopping campaigns and fewer disapprovals in Merchant Center. View ›](https://justidea.agency/en/services/marketing-agency/product-feed-optimization/) [### Server-side GTM Tracking that survives script blocking. The data reaches your campaigns, so the algorithms learn from the full picture. View ›](https://justidea.agency/en/services/marketing-agency/server-side-tagging/) [### ChatGPT Ads The channel launched in Poland on 24 August 2026. Ads are triggered by the topic of the conversation just before a decision, not by a typed keyword. View ›](https://justidea.agency/en/services/marketing-agency/chatgpt-ads/) [### TikTok Ads Video campaigns for brands whose customers discover the product before they start searching for it. View ›](https://justidea.agency/en/services/marketing-agency/tiktok-ads/) [### TikTok Shop Selling straight inside the app, with the feed and order handling included. View ›](https://justidea.agency/en/services/marketing-agency/tiktok-shop/) [### LinkedIn Ads Reach by job title and company. A channel for B2B sales with a long decision cycle. View ›](https://justidea.agency/en/services/marketing-agency/linkedin-ads/) [### Microsoft Ads Bing and its partners. Cheaper clicks and a different audience than Google. View ›](https://justidea.agency/en/services/marketing-agency/microsoft-ads/) [### Allegro Ads Visibility on Allegro, the largest marketplace in Poland, tied into your other channels in one report. View ›](https://justidea.agency/en/services/marketing-agency/allegro-ads/) [### Pinterest Ads A discovery channel for home, fashion and DIY brands. View ›](https://justidea.agency/en/services/marketing-agency/pinterest-ads/) [### Criteo Product retargeting across publisher sites, outside Google and Meta. View ›](https://justidea.agency/en/services/marketing-agency/criteo-ads/) [### RTB House Retargeting built on deep learning, for stores with a large catalogue. View ›](https://justidea.agency/en/services/marketing-agency/rtb-house-ads/) [### AI Overview audit A one-off check of which queries Google answers by itself and who it cites in that answer. View ›](https://justidea.agency/en/services/marketing-agency/ai-visibility-audit/) [### SEO audit A prioritised list of fixes for a website or store, with the price stated upfront and no retainer attached. View ›](https://justidea.agency/en/services/marketing-agency/seo-audit/) [### UX audit Where people get lost on your website or store, taken from session recordings and data, not from taste. View ›](https://justidea.agency/en/services/marketing-agency/ux-audit/) [### Content marketing A map of the topics your customers search for and your brand does not cover, and one content plan for every channel. View ›](https://justidea.agency/en/services/marketing-agency/content-marketing-2/) [### E-commerce consulting Margin after returns and logistics, and decisions on range, platform and sales channels. View ›](https://justidea.agency/en/services/marketing-agency/ecommerce-consulting/) [### Marketing consulting What to do, in what order and what to stop, based on your numbers, with no obligation to have us do the work. View ›](https://justidea.agency/en/services/marketing-agency/marketing-consulting/) [### Email marketing List, campaigns and deliverability, with the result measured in revenue per send, not opens. View ›](https://justidea.agency/en/services/marketing-agency/e-mail-marketing-2/) [### GEO Generative Engine Optimization: content and data a model can cite, plus measuring whether it does. View ›](https://justidea.agency/en/services/marketing-agency/generative-engine-optimization/) [### Data warehouse Ads, store and warehouse in one place, with profit after product cost and returns. View ›](https://justidea.agency/en/services/marketing-agency/ecommerce-data-warehouse/) [### Influencer marketing Creators chosen by who actually buys, a contract that includes rights to the content, and results measured in sales, not reach. View ›](https://justidea.agency/en/services/marketing-agency/influencer-marketing/) [### AI SEO Whether ChatGPT, Gemini, Perplexity and AI Overviews know your brand, and the work to get them to cite it. View ›](https://justidea.agency/en/services/marketing-agency/ai-seo/) [### ChatGPT visibility Measuring whether the model mentions your brand, and working on the three sources it builds its answer from. View ›](https://justidea.agency/en/services/marketing-agency/chatgpt-seo/) [### Gemini visibility The model built into Google Search, closest to classic SEO and the fastest to show results. View ›](https://justidea.agency/en/services/marketing-agency/gemini-seo/) [### Bing visibility The second index, used by Copilot and ChatGPT search, plus your business profile in Bing Places. View ›](https://justidea.agency/en/services/marketing-agency/bing-places/) [### Blog management A topic plan built from pre-purchase queries, writing, publishing and traffic tracking, billed per character, not per head. View ›](https://justidea.agency/en/services/marketing-agency/blog-writing/) [### Facebook and Instagram Ads Meta campaigns run on margin and server-side tracking, not on dashboard numbers. View ›](https://justidea.agency/en/services/marketing-agency/facebook-ads/) [### Social media Profile management measured by traffic to your site and actions after the visit, not by reach. View ›](https://justidea.agency/en/services/marketing-agency/social-media-marketing-2/) [### Marketing strategy A twelve-month plan with a budget, a calendar and metrics that you can actually work from. View ›](https://justidea.agency/en/services/marketing-agency/marketing-strategy/) [### Marketing automation Flows that react to customer behaviour, judged by revenue per flow, not by the number of sends. View ›](https://justidea.agency/en/services/marketing-agency/marketing-automation/) The first months ## From the first call to a report that shows profit We do not start with a twelve-month contract. We start by working out whether marketing has anything to live on in your business. 1. 1 ### Consultation and numbers 30 minutes, free We go through margin, acquisition cost and returns. You leave with a number that tells you how much you can spend to win one order. 2. 2 ### Channel and tracking audit 2-3 weeks We check the accounts, tags and data. You get a prioritised list of fixes, including the ones you can do without us. 3. 3 ### First channel and tracking first quarter We start with one channel, connect the tracking and show the result on margin. More channels come only after that. 4. 4 ### Growth and monthly report ongoing The report puts the channels side by side on the same measure. Dropping a channel is as normal in it as adding the next one. Client reviews ## Ratings our clients have given us You choose an agency to run all your marketing once every few years, and for that time you hand it your budget, your data and your ad accounts. Instead of telling you it is worth it, we show ratings from Google, Facebook and Clutch. Before publishing a review, Clutch calls the reviewer to confirm the engagement took place. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## What these four statuses change in the work on your account A badge on a website changes nothing in a campaign by itself. This is what each one gives JustIdea in day-to-day work, and what you can verify with the issuer. ### Google Premier Partner Google, top tier of the Google Partners programme The top tier of the programme, awarded on client results, not on passed exams. It gives us a contact on Google's side, earlier access to campaign formats and an escalation path when an account gets suspended mid-season. ### Meta Business Partner Meta, partner programme for Facebook and Instagram Partner status in the channel where conversion tracking most often disappears. It gives technical support with the Conversions API and a faster route to appeal ad moderation decisions. ### Allegro Ads Partner Allegro, partner programme of the advertising platform Allegro, the largest marketplace in Poland, is a separate channel with its own rules. The status gives access to materials and limits a self-run account does not have, which matters if you are entering the Polish market. ### HubSpot Certified Partner HubSpot, CRM and marketing automation partner programme Campaigns end in the CRM or they end nowhere. Partner status lets us connect the lead source to what happens with that lead on the sales side, and measure the channel all the way through. What we hear most often ## How we answer the most common objections ### “We already had an agency and nothing came of it” Usually because nobody worked out the margin, and the channel never had a chance of turning a profit. The first audit shows that in 2-3 weeks, not after a year. ### “We would rather hire someone in-house” With one channel that can be cheaper. With four, one person cannot keep up with every dashboard, and each extra hire costs more than a retainer. ### “We do not want to get stuck in a contract” The notice period is 3 months and it is in the contract from day one, and the accounts are yours anyway, so leaving does not cost you your data. ### “Our budget is too small” Sometimes it is, because below a certain level the management cost eats the result. Then we suggest a one-off audit or one channel instead of several, so the budget goes into work, not into reporting. We give you the threshold on the first call. Agency or in-house ## Marketing agency or your own team? Short answer It comes down to how many channels you really run. One channel with a repeatable process is worth hiring for in-house. At three or more, the job turns into recruiting several specialists at once, because nobody is equally good at SEO, ads and measurement. In practice the answer is usually a mix: a person on your side looks after the brand and the priorities, and the agency takes the channels that need tools and daily hands-on work. You do not pay a salary for every channel, and you do not have to learn each one in turn. For a foreign brand entering Poland it often means your team keeps the brand and a local team runs the Polish channels. ### Go with an agency - You run several channels at once and each needs a different skill set. - You need tools and licences you do not want to buy in your company's name. - Your sales are seasonal and the scope needs to shrink and grow. - You have no time to recruit and onboard a specialist from scratch. ### Hire in-house - You run one channel on a stable budget all year round. - The product needs knowledge that cannot be passed on in a brief. - You already have someone who can manage and assess this work. See also: [SEO](https://justidea.agency/en/services/marketing-agency/positioning-seo/) [Google Ads campaigns](https://justidea.agency/en/services/marketing-agency/google-ads/) [analytics and tracking](https://justidea.agency/en/services/marketing-agency/web-analytics/) [marketing consulting](https://justidea.agency/en/services/marketing-agency/marketing-consulting/) FAQ ## What it costs, who owns the accounts, when you see results **### What does a marketing agency do?** A marketing agency brings in customers from the internet for a business that has no team of its own for it: it plans the channels, runs the ads and content, measures the effect and answers for the result. The scope varies, from one channel to all of your marketing. With us it covers SEO, paid campaigns, analytics and local visibility, run by the same team and judged on margin, not on impressions. **### How much does a marketing agency in Poland charge?** You will find three models: a fixed monthly retainer, a percentage of media spend and hourly billing. We work on a retainer, because a percentage of spend rewards spending, not earning. Our Performance Marketing Profit package starts from €1,180 net per month with an ad budget of up to €10k. The price covers one ad channel, so Google Ads alongside Meta counts twice. Prices for single services are on their own pages. **### How do I choose the best marketing agency?** There is no single best one, because agencies differ in specialism and in the size of clients they work with. Instead of rankings, check three things: whether the ad accounts will be your property, whether the agency measures results on margin or on ROAS, and whether it can show results for a client of a similar size. Our projects are described with numbers in the Case studies section. **### Why hire a marketing agency in Poland if my business is abroad?** If you sell in Poland or plan to, a local team knows the market from the inside: Allegro, the largest marketplace here, InPost parcel lockers, BLIK mobile payments and customers who expect a Polish-language store. If you sell elsewhere in the EU, the work is the same wherever the team sits, and the reporting calls happen online anyway. Either way, the accounts are set up in your company's name from day one. **### When will I see results?** It depends on the channel. Paid campaigns and Google Business Profile give a first measurable result in four to eight weeks, analytics in two to four, and SEO in three to six months. A first measurable result is not the same as return on investment: with SEO the latter can come only in month nine, and we tell you that before you sign. **### Will the ad accounts be my property?** Yes, from day one. We set up Google Ads, Meta, GA4 and Search Console in your company's name and grant ourselves access. You can remove it at any time without our consent. When we part ways, you keep the full conversion history and audience lists, which is what the algorithms learn from. ## Agency types, service boundaries and pricing in Poland ** ### Marketing, advertising, creative, interactive: who does what This page answers where to start and in what order to add channels, based on your numbers. An advertising agency runs the whole thing, from strategy to production. A creative agency leaves you the source files and the copyright. An interactive agency builds and maintains your website or store, and international expansion decides whether to enter a market and which one. Digital marketing agency, e-marketing agency and online marketing agency describe the same thing as this page. ** ### How to tell that an agency counts the full cost There is one test question: does the report include product cost and returns? Without them every ROAS looks good, including one where you lose money on the order. The second thing is attribution: an ad platform's report claims sales that another channel brought in, so the channels have to be compared in one place and on the same measure. ** ### What a marketing agency in Poland costs The spread is wide, because the same name covers both running a single social media profile and full management of online sales. There are three billing models: a retainer, a percentage of media spend and an hourly rate. A percentage of spend has a built-in conflict of interest, because it rewards spending, not earning. ** ### An e-commerce marketing agency versus one for services A store has orders, a basket and returns, so you can calculate the margin on each transaction. A service business has an enquiry whose value is known only after the sales conversation, so measurement has to reach into the CRM. It is not the same work, and we do not bill it the same way. ** ### Office in Kraków, clients across Poland and abroad The JustIdea office is in Kraków, on ul. Olszańska, and we work with clients across Poland and on foreign markets. Being close matters for workshops and photo shoots, not for running campaigns. We hold reporting meetings online, because it lets us meet more often than once a quarter. ## Let us start by working out how much you can spend per order Half an hour of conversation and you leave with a number: how much you can spend to win an order and still make money on it. If the channel does not add up, we will tell you and we will not try to sell you anything. ![Contribution margin calculation with a channel's break-even point](https://justidea.agency/assets/ill-agencja-marketingowa-prog-oplacalnosci.svg) Book a call about your marketing Free consultation, no commitment Book a call about your marketing Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.