--- tytul: "E-commerce SEO Audit for Large Catalogues" opis: "An e-commerce SEO audit of filters, variants, parameters and pagination, where most store pages are created. You get a prioritised list of fixes." adres: https://justidea.agency/en/services/e-commerce/ecommerce-seo-audit/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[E-commerce](https://justidea.agency/en/services/e-commerce/)//Store SEO audit Online stores [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # E-commerce SEO audit: we audit the catalogue, not the homepage A store has hundreds or thousands of pages created automatically: from filters, variants, parameters and pagination. An e-commerce SEO audit checks which of them support sales, which are fighting each other for the same keywords, and which Google skips entirely. So this audit is an analysis of the catalogue, not a review of a page: the result is a list of tasks ordered by their effect on visibility and sales. Order a store SEO audit How we work ![Store SEO audit: filters, pagination and product pages](https://justidea.agency/assets/ill-audyt-seo-sklep.svg) ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) from €980 net for a store audit Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Microsoft Advertising Elite Partner](https://justidea.agency/obrazy/microsoft-2025-300x104-9b4dfffa.png) ![base. (BaseLinker)](https://justidea.agency/assets/partner-base.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) Where it comes from ## Three things that break a store's SEO on their own A company site has as many pages as someone designed. A store creates them by itself, with every new filter combination and every variant, and that's the source of most problems we find. ** ### Filters multiply URLs endlessly Every size, colour, brand or price selection can spawn a new URL with the same or nearly identical product listing. The search engine's crawler then wanders through thousands of combinations instead of the categories that actually sell, burning time on pages you never wanted indexed in the first place. A technical-side analysis starts right here: working out which filter combinations have potential as their own SEO pages, and which should stay out of the index. ** ### Variants duplicate descriptions The same product in five colours is often five pages with identical or near-identical text. Google picks one of them, usually not the one you wanted shown. So we check variant uniqueness, indexing, canonical URLs, and whether a variant should build its own visibility or support the main product page. ** ### Discontinued products leave holes A product disappears from the catalogue and its URL stays, returning an error or an empty page. With seasonal range turnover, a store can end up with hundreds of these after a year. We check whether the product should stay visible for reference, redirect to a successor or category, or return the right response code, so user traffic and backlinks aren't lost needlessly. Basics ### How is a store SEO audit different from a page audit? **An e-commerce SEO audit is** an audit of the whole commercial catalogue, looking at how a search engine sees it and how the store's structure answers customer demand. SEO for a company site and SEO for an online store share the same foundations, but a store runs on structures a company site doesn't have: categories, filters, variants, listings, discontinued products and a product feed. Below are the three layers this happens on. The catalogue layer We treat categories and subcategories as sales pages. Each should answer a specific search intent, target its own keyword or group of keywords, and carry content that supports the decision. These, not the home page or the blog, answer buying queries, so that's where we start. The product layer We analyse product pages together with their variants, availability, name, content and structured data. We check whether Google is getting consistent information about price, availability and the relationship between variants. A well-described product page shows up in results with stars and a price, a poorly described one doesn't show up at all, even with stock in the warehouse. The distribution layer The product feed feeds Google Merchant Center, shopping results and comparison sites. Formally that isn't SEO, but it uses the same names and descriptions. If a product's title says one thing in the store and another in the feed, two teams end up optimising the same catalogue in opposite directions, which is why the audit checks them together. Scope ## What's included in an e-commerce SEO audit? - ✓ Categories: a distinct keyword and description for each one, with no two categories fighting over the same term - ✓ Product pages: variant descriptions, discontinued products and structured offer data, meaning price, availability and ratings - ✓ Filters and pagination: which combinations get indexed, whether the crawler reaches later listing pages, and how fast that listing loads - ✓ Product feed: consistency with the catalogue and product names in shopping search results - ✓ Long tail: queries with a size, colour or brand that no page currently serves - ✓ Category content audit: whether the description answers the buying query, or just fills space under the listing - ✓ Search visibility: an SEO analysis of the queries where the site is losing position, and the three stores winning them ### What we use Google Search Console Google Analytics 4 Google Merchant Center Ahrefs Senuto Screaming Frog PageSpeed Insights and CrUX NeuronWriter PrestaShop 1.7.x and 8.x WooCommerce Price from €980 net Delivered four weeks from receiving access. Ends with a call where we go through the task list together. Order a store SEO audit We start with a free SEO situation analysis: errors, traffic, TOP3 and TOP10 rankings and competitors. Only after that do we agree the scope and timeline of the paid audit. Net prices, no obligation. ### What this service doesn't cover - The server, platform version and security: that's a technical audit, a separate service - Implementing the recommendations: that's a separate decision and a separate quote - Ready-written category copy: we specify what needs writing and which queries it should target Process ## How an e-commerce SEO audit runs: from access to a task list Four weeks from getting access to the call about the report, and only the first stage takes any of your time. The store's SEO analysis carries on with us and ends in a document with an end date: at JustIdea an audit never quietly turns into a standing contract. 1. 1 ### Access and goal 2 working days Access to Search Console, analytics, and if the scope needs it, the store panel and Merchant Center too. We also agree what should change: more traffic to categories, recovering visibility after a migration, better use of the catalogue, or finding demand segments you're missing. Without a goal, even the broadest SEO audit ends in a list nobody can prioritise. 2. 2 ### Crawling the store 5 working days We crawl the whole catalogue with a tool that behaves like a search engine's crawler and compare the store's structure with what Google actually indexes: URL statuses, canonical URLs, pagination, filter pages, discontinued products, internal linking, sitemaps and robots.txt. The gap between what exists in the store and what Google's crawler actually sees is the audit's first finding, and usually its biggest. 3. 3 ### Keywords and competitors 5 working days A map of keywords assigned to specific categories, flagging queries no page currently serves. Plus three stores winning on your keywords: their category structure, content, indexed filters, internal linking, and, where it matters, an advantage coming from domain profile. 4. 4 ### Report and call 5 working days A task list ordered by impact, split between what your team can do and what needs a developer. We finish with a call, included in the audit price and lasting one to one and a half hours depending on its size, where we agree what happens in the first month. Further consultations are billed at €80 net an hour. A document with no discussion too easily ends up in a folder, so while the report is yours to keep, we go through it together first. ## What an SEO audit is: technical, content, off-site and e-commerce ** ### Technical SEO audit Indexing, sitemaps, robots.txt, redirects, canonical URLs, load speed and structured data. It checks whether Google's crawler reaches important pages and reads them correctly. On a store, this doesn't cover the server or platform code, that's the scope of a technical store audit. ** ### Content audit Whether categories, product pages and information pages answer customer queries, whether content duplicates itself, and whether pages compete for the same keywords. The result is a list of copy to write, merge or remove. ** ### Off-site audit The profile of links pointing to the domain: where they come from, how good they are, and how they differ from the profile of stores winning on the same keywords. It shows whether the problem is still on-site, or already outside it. ** ### Local audit For companies and stores with physical locations: a Google Maps listing, consistent address data and visibility on queries with a city name. An online store with no physical sales usually doesn't need this one. ** ### E-commerce SEO audit Combines the first three layers with what a company site doesn't have: filters, variants, pagination, the feed and discontinued products. The approach depends on the platform. On PrestaShop we start from faceted-search settings and combinations, on WooCommerce from how products and variants inherit the post structure, and a store on a custom engine needs working out first how the system builds URLs and structured data. Other services ## What else can we do for you? A store is several layers at once: catalogue, technology, visibility and measurement. A store SEO audit settles one of them, and if along the way it turns out the problem sits a floor further along, we say so and point you to the right service instead of stretching this one's scope. [### PrestaShop technical audit A PrestaShop store technical audit: server, modules, code, performance and security. View ›](https://justidea.agency/en/services/e-commerce/audit/) [### Store UX audit Session recordings, click maps and the purchase funnel: we show which step customers drop out at and what stops them. View ›](https://justidea.agency/en/services/e-commerce/ecommerce-ux-audit/) [### Store SEO SEO for an online store: SEO for the catalogue, not for a company site. View ›](https://justidea.agency/en/services/e-commerce/seo-of-online-stores/) Around the catalogue ## Store SEO audit: what else we analyse around the catalogue The catalogue is the centre of this service, but a store's Google visibility is also affected by elements shared with classic website SEO. We check each of them to the extent it touches the catalogue. ### Technical SEO basics The elements that decide whether the crawler even reaches categories and products in the first place. - key pages in XML sitemaps and a correct robots.txt file - titles, headings and meta descriptions on sales pages - navigation that reaches important categories within a few clicks - product image descriptions and their effect on performance ### Load speed and the mobile version A slow listing, or a category that shows less on mobile than on desktop, limits both the user experience and how the store gets crawled. In the SEO audit we point out where load speed and mobile devices are limiting visibility. The underlying causes, in the server, database, modules or cache, are diagnosed by a technical audit. ### Keyword and sales-query analysis A list of terms with no URL attached doesn't tell you much, so we always analyse keywords against specific categories and products. - which keywords have transactional intent - which query should lead to a category, and which to a product - where two pages are fighting for the same intent - which keywords the store is close to the first page on ### Link profile, where it explains the gap If a competitor's category is built similarly, has comparable content and answers the same intent, yet still outranks yours, the advantage may come from domain profile. We flag such cases, though a full link audit isn't part of this service. Service boundaries ## When does a store SEO audit make sense, and when should you start with a technical audit? Short answer A store SEO audit fits when the store runs stably and the problem is catalogue visibility: filters, pagination, product pages and category content. When the store crashes or loads categories slowly, start with a technical audit, since a broken engine leaves nothing for content work to stand on. Three store audits look at three different things, and we deliberately don't merge them into one document: technical asks whether the engine works, SEO asks whether the catalogue is visible, UX asks whether the customer reaches checkout. One report covering everything ends up as a hundred-item list nobody knows where to start on. Each of them is also a one-off engagement, with an end date and a price known upfront: implementing fixes month after month is store SEO, a separate service under a separate contract. ![Three store audits, three different questions: does the engine work, is the catalogue visible, does the customer reach checkout](https://justidea.agency/assets/ill-audyt-seo-ktory-audyt.svg) ### This is the right service - The store works, and traffic to categories and product pages isn't growing. - Filters and pagination produce thousands of URLs nobody planned. - Product pages are fighting categories for the same keywords. ### Start somewhere else - The store crashes or takes several seconds to load categories: start with a technical audit. - The problem is the basket and the form, not traffic: that's a store UX audit. - You want someone implementing fixes every month: that's store SEO. What you get ## Four things a store report includes that audits rarely do A catalogue audit is easy to write long and useless: a hundred warnings from a tool, half of them about the same template. What decides whether it gets implemented isn't the document's length, but whether someone can pick up the first task and do it on Monday. ### Tasks ordered by impact on categories, not by chapter The order comes from how much sales sit behind a given category, not from the order a tool happened to spit out errors in. - first, categories that already earn but are losing visibility - then, ones with demand the catalogue doesn't currently serve - last, tidying that won't change sales this quarter ### Tasks split between developer work and editorial work Every item states who should carry it out, so it doesn't land in one queue waiting months for someone to pick it up. - developer: templates, filters, canonical URLs, performance - editorial: category descriptions, titles, content answering queries - an estimated time on every item, so it can actually be planned ### Specific transactional keywords to win Not just a list of errors, but also a list of long-tail queries the catalogue can rank for with no new pages built from scratch. - keywords with demand that none of your categories currently serve - queries where you're in the second page of results and just need a push - every keyword assigned to a specific URL, not to the site in general ### A call after the report is delivered, not instead of it An hour where we go through the list and answer your team's questions. A document with no such call usually ends up in a folder and stays there. - we go through the priorities and what to do in the first month - we answer a developer's questions before they start building - the report stays yours, and you can implement it without us A self-run audit ## Can you run an e-commerce SEO audit yourself? Short answer Partly, yes. Indexing, keywords with impressions, category titles and mobile behaviour can be checked yourself with free tools. Filters, category cannibalisation, the feed and the link profile on a large catalogue need crawling the whole store, paid tools and platform knowledge. In a self-run audit, what usually fails is the diagnosis, and after it, recommendations that do harm: excluding filter pages from the index that were actually collecting traffic, canonical URLs pointed at the parent category, or deleting discontinued products with no redirects. If your own analysis turns up a handful of obvious fixes, go ahead and make them. If your store has a list of several hundred issues and no idea where to start, that's the moment for an audit. ### You can check this without us - An indexing report in Google Search Console: how many pages are indexed, how many are excluded, and why. - Keywords with impressions at positions eleven to twenty in the performance report. - The titles and descriptions of your most important categories in search results. - Category speed and appearance on mobile in PageSpeed Insights. ### This is where an audit is needed - Which filter combinations should stay indexed, and which should disappear from it. - Cannibalisation between categories, filters, product pages and the blog. - Feed consistency with the catalogue, and variants that duplicate descriptions. - The link profile against the stores winning on your keywords. See also: [keyword cannibalisation and content duplication](https://justidea.agency/en/blog/content-cannibalization-and-duplication/) After the audit ## How do you implement recommendations from a store SEO audit? The report splits recommendations into editorial tasks, developer tasks and business decisions about the catalogue. Each group can be implemented a different way, and the audit stays yours no matter which route you pick. ### With your own team Every task states whether it's for an editor, a store admin or a developer, plus an estimated time. On the call after the audit we agree the order for the first month, and you can also hand the report to a different contractor. ### With us, as part of store SEO The recommendations become the plan for the first months of an ongoing engagement with JustIdea: category content, internal linking, index clean-up and results monitoring. The audit is then the baseline we measure progress from. ### Theme and module changes from our development team Filters, canonical URLs, pagination and structured data in PrestaShop often need changes to a module or the theme. We quote these after the audit, separately from the report itself, based on the list of developer tasks. Price ## How much a professional store SEO audit costs, and what affects the price The first step is free: an SEO situation analysis covering technical errors, organic traffic, TOP3 and TOP10 rankings and competitors on your keywords. The paid catalogue audit starts from €980 net, the same figure a company-site SEO audit starts from, since it's the size of the site, and whether we're auditing a store or a page, that decides where in the range you land. A store with the same number of pages as a site sits higher in the range, because the catalogue also brings URLs from filters, sorting and pagination, and those have to be gone through alongside the products. We give the exact figure after a short brief, since the product count alone doesn't tell you how complex the catalogue actually is. A cheap audit is usually a report exported straight from a tool: a list of warnings with no order, no category attached and no answer for what to do about it on your platform. How much a professional store SEO audit costs, and what affects the price | What affects the price | Why it changes the scope of work | | --- | --- | | Catalogue size | The number of products, variants and categories decides how many URLs need crawling and how many page patterns need comparing. | | Automatically created URLs | Filters, sorting and pagination can produce many times more URLs than products, and those stretch the index analysis the most. | | Store platform | A store on PrestaShop or WooCommerce we analyse straight away on known settings. A custom-built engine needs working out first how the system builds URLs and structured data. | | Languages and markets | Every language version is a separate index, separate keywords and separate competitors in search results. | | Industry competitiveness | Where the stores in the results are strong, comparing against competitors and analysing the link profile takes more time. | | Store history | A migration, a category rebuild, or years with no clean-up of discontinued products all mean more URLs to review. | Reviews ## Online stores: what clients say „ > Responsiveness, an understanding of our needs and taking the initiative are what let us call our joint project a success. Magda SkórskaDigital Marketing, LPP / House „ > They were always one step ahead of the competition, optimizing campaigns in real time. Katarzyna LenartowiczE-Commerce Manager, VANDA NOVAK • Clutch 5.0★ „ > Their responsiveness and strategic approach made them a reliable and results-driven partner. Andrzej SteckiCEO, BookingHost • Clutch 5.0★ Client reviews ## How companies that have worked with us rate the agency You buy an audit blind: you pay for a document that doesn't exist yet, from a company you don't know. So instead of promises, we show ratings left by clients on three public platforms. Clutch calls the reviewer before publishing. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## A catalogue audit needs knowledge of the platform, not just the search engine A recommendation like 'exclude filter combinations from the index' is useless if nobody knows where to set that on the given platform. Below are the statuses that second half of the knowledge comes from. ### PrestaShop Expert ★★★ PrestaShop, agency programme The top tier of the agency programme. What matters for an audit is that we give recommendations as specific settings and locations in the platform's code, not general rules you then have to find someone to implement. ### Google Premier Partner Google, top tier of the Google Partners programme Some of the keywords worth fighting for only show up in campaign data, not in a keyword tool. This status also gives us Merchant Center access on the client's side, so the audit looks at the feed together with the catalogue, not separately. ### Top E-commerce Developers Kraków 2026 Clutch, e-commerce developer ranking A ranking of e-commerce developers based on verified reviews. The stores we audit are the same builds clients told Clutch about in a conversation. Doubts before you commit ## Before you order an audit: the three things we hear most None of these are unreasonable, and each has an answer you can check before signing anything. ### „We already have an SEO agency, why a second audit” That's exactly why the audit should be done by someone who doesn't run the store. We look at catalogue structure, filters, indexing and cannibalisation with no need to defend decisions made in past months, and the report from JustIdea goes to you, not to your current agency. Sometimes the finding is: the current agency is doing good work, and the constraint is budget or the pace of implementation. Then we say so directly. ### „We already know what's wrong, we just need hands” Then an audit is redundant, and we'll say so plainly. If you have a task list and know the order to tackle it in, you need a contractor, not another document. An audit makes sense when that list doesn't exist, or nobody can order it by impact. ### „The store has fifty thousand products, that can't be reviewed” We don't review product pages one by one by hand. We work from a crawl of the whole catalogue, tool data, and representative patterns for each type of category, product and variant. A large catalogue changes the scale of the work, the price and the timeline, not the method. FAQ ## Store SEO audit: questions before you decide **### How much does an e-commerce SEO audit cost?** How much a store SEO audit costs depends on the store's size: the number of products, variants, categories and languages. We start from €980 net, the same threshold as a company-site SEO audit, since it's the scale of the site that decides where in the range you land, not the service label. A store with five hundred products and one with fifty thousand are different jobs, even though the scope stays the same. The price covers an SEO audit of the whole catalogue as a report with tasks ordered by impact, plus a call where we go through your store's priorities. **### How is a store SEO audit different from a technical audit?** A technical audit looks at the store from the inside: versions, core changes, performance, security, database health. An SEO audit looks at what the search engine sees: categories, product pages, filters, the feed and keywords. Both sometimes get called an 'e-commerce audit', and we split them deliberately, because the findings and task list are entirely different. They only overlap on load speed and URL structure. For a technically neglected store, we start with the technical audit, since without it there's nothing for catalogue work to stand on. **### When should you run an e-commerce SEO audit?** It's worth running an audit before spending money on content or links, since it tells you where that money should go. It's also worth running when you're starting SEO work and want to know your baseline. Beyond that, at three specific moments: after migrating to a new platform, after restructuring categories, and when organic traffic stalls even as the catalogue grows. That third case almost always means new products are entering the index as duplicates. **### What does an e-commerce SEO audit actually look like?** We start by crawling the whole site with a tool that behaves like a search engine's crawler, and compare the result with what's actually in Google's index, meaning how many store pages actually show up in search results. Then a keyword analysis per category, a review of product pages and filters, and finally a comparison against three competitors. What you get from the audit is a document with tasks ordered by impact, split between what your team can do and what needs a developer. All of the work concerns the site the catalogue runs on. **### What does a proper SEO audit consist of, and what should it cover?** A professional store audit has three parts, and it looks the same at any agency that does it honestly. A technical-layer analysis: indexing, sitemaps, load speed, URLs and structured data. A content analysis: category and product page content, keywords, duplicates. A visibility audit: Google rankings, a comparison against competitors and the gaps your catalogue doesn't cover, meaning the strengths and weaknesses of your offer in the e-commerce space. A properly done audit ends with a report of tasks ordered by their effect on sales, not a list of warnings copy-pasted from a tool. **### Do you offer a free store SEO audit?** In most offers, a 'free audit' means a report auto-generated from a tool, and that's not something JustIdea sends. What we do offer is a free SEO situation analysis: technical errors, organic traffic, TOP3 and TOP10 rankings and competitors on your keywords. After that we tell you whether a full catalogue audit is worth it, or whether the problem lies elsewhere, for instance in your online marketing. The SEO specialist's actual work on the catalogue starts from €980 net, since it takes four weeks. **### How is an SEO audit different from a store UX audit?** An SEO audit answers why users aren't finding your site from search. A UX audit starts from the moment they're already on your site, and asks why they leave without buying. Done together, meaning from both an SEO and a UX angle, they give the full picture of the path, but they're two separate jobs, two reports and two quotes. For a store with low traffic, we start with SEO, since a UX audit has nothing to read without visitors. **### What if the store has only just launched?** Then an audit is premature, and we say so directly. A new store has no data yet on what it's showing up for, and without that, an audit turns into a list of best practices you could get more cheaply elsewhere. A sensible time to run an SEO audit is three to six months after launch, once Search Console has something to answer with. **### Does the audit cover WooCommerce stores, or only PrestaShop?** Yes, we audit both platforms to the same scope and at the same rate: price is decided by catalogue size, not by platform. The differences are in the detail: WooCommerce holds products in a structure designed for blog posts, so URLs and variant handling look different there. The audit's scope stays the same, only the list of specific recommendations differs. ## E-commerce SEO audit and online store visibility: what else is worth knowing ** ### Catalogue cannibalisation is usually a bigger problem than backlinks In the stores we audit, we more often find several pages fighting for the same keyword than a link profile that's simply too weak. A category, a subcategory, a filter and a blog post can all answer the same query, and the search engine ends up picking a different page from the one that best serves the buying intent. The fix doesn't need a content budget, just a decision on which URL owns the keyword, and tidying up content and internal links accordingly. ** ### The product feed and SEO run on the same names A product's name decides both what its page ranks for in organic results and how it appears in shopping search results. Stores run these two areas separately, often across two different teams, and end up optimising them in opposite directions. That's why the audit looks at both together, even though the feed formally isn't part of SEO. ** ### Seasonality changes what's worth fixing right now For a seasonal category, a recommendation implemented after peak demand can be technically correct but late from a business standpoint, and work on a category three weeks before its sales peak is already too late, since rankings settle earlier. That's why the audit's task list is ordered against your sales calendar, not just against the size of the opportunity, and that's a distinction no automated tool gives you. ** ### Store SEO audit versus website SEO audit Classic website SEO works on a dozen or so pages someone designed: the offer, the blog, the contact page. A store audit works on a catalogue where pages create themselves, so the first decision is often not 'what to add' but 'what should be indexed and what shouldn't'. The scope shared by both, a store audit and a website audit, is the technical side: URLs, sitemaps, speed and structured data. A website SEO audit for a site with no catalogue looks the same way. The rest differs, which is why we don't sell stores an audit built for websites: analysing an SEO catalogue needs tools that can get through tens of thousands of URLs, not a dozen. ## Start with a store SEO audit, not a retainer If you don't know whether the problem is in the filters, the product pages, the content or indexing, it's worth naming it first. The audit ends with a list of fixes ordered by priority, which you can implement with your own team or any contractor, with no multi-month SEO contract required. ![A store SEO audit with a list of fixes ordered by priority, the starting point for deciding what happens next](https://justidea.agency/assets/ill-sklepy-internetowe-audyt.svg) Order a store SEO audit Store SEO audit from €980 net, four weeks, no obligation for further work Book a call about your store Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.