--- tytul: "E-commerce UX Audit: Scope and Price" opis: "Traffic comes, carts fill up, orders do not. An e-commerce UX audit shows where buyers drop off: product page, cart or checkout, and what to fix first." adres: https://justidea.agency/en/services/e-commerce/ecommerce-ux-audit/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[E-commerce](https://justidea.agency/en/services/e-commerce/)//E-commerce UX Audit Online stores [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # E-commerce UX audit: where your orders get lost Traffic comes in, carts fill up, and orders fall short of what the numbers suggest. An e-commerce UX audit shows where orders get lost: which step of the buying journey buyers drop off at, and what stops them from deciding to buy at that point. It ends with a list of changes ordered by impact on sales, not a verdict on how the store looks. Order a store UX audit How we work ![A store UX audit: the path from listing to checkout](https://justidea.agency/assets/ill-audyt-ux-sklep.svg) ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) €860 net for a store UX audit Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![base. (BaseLinker)](https://justidea.agency/assets/partner-base.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![Microsoft Advertising Elite Partner](https://justidea.agency/obrazy/microsoft-2025-300x104-9b4dfffa.png) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) Where it hurts ## Three places where stores lose the most orders Not on the homepage, and not in the visuals. Below are three steps of the buying journey where JustIdea sees the biggest losses in audits, together with what causes them. Every month without this diagnosis is a month where the same step loses the same carts, and running the audit itself takes 10 working days. ** ### A product page with no answer on delivery cost The customer only finds out the price and shipping time in the cart, after adding the product. Some go back to search to compare with someone who showed that up front, and don't come back. Moving that information higher costs nothing but a decision. ** ### Checkout asks for too much A mandatory account, a phone number, a company name for a private purchase, a notes field before choosing delivery. Every extra field loses some people, and this is the exact moment where people who had already decided to buy give up. ** ### Filters that don't fit the category Filters taken from the platform's default settings, not from how buyers actually choose in your industry. The customer scrolls through hundreds of items they can't narrow down by the parameter that matters most to them, and leaves without ordering. Basics ### What is a store usability audit? **An e-commerce UX audit is** a review of the whole buying journey looking at where and why buyers drop out of it, based on your own data, not on someone else's aesthetic taste. It rests on three sources, none of which is enough on its own. The data you already have Paths and drop-offs from analytics, click maps, session recordings, internal search queries, customer service tickets. They tell you WHERE the problem is, and that's where we start, before anyone judges how it looks. An expert review View by view, against established usability principles, on real devices, not in a simulator. This layer tells you WHY people drop out at the spot the data pointed to, because a drop-off number alone carries no reason with it. A comparison against the market How the same step of the journey is handled by the stores you compete with, and by stores outside your industry that do it better. It protects you from reinventing a solution someone has already tested on more traffic than yours. Scope ## What does a buying-journey audit cover? - ✓ Category listing: filters, sorting, price and availability, and the call to action that should lead to a purchase, not to another page - ✓ Product page: order of information, variant choice, images, and delivery cost and timing visible before add-to-cart - ✓ Cart: what happens with a single item, with an out-of-stock product, and with a discount code that doesn't work - ✓ Checkout: number of fields, when the account gets created, delivery and payment choice, and how form errors are handled - ✓ Path to the product: navigation, homepage and internal search, meaning three clicks to a category and results for a typo, a common name and a catalogue number - ✓ Mobile as the primary version, not a variant, together with accessibility for screen reader users - ✓ Post-purchase views: confirmation, parcel tracking, returns. The screens that decide whether the customer comes back ### What we use Google Analytics 4 Microsoft Clarity Session recordings and click maps Real mobile devices Nielsen's heuristics WCAG 2.2 Price €860 net Delivery in about 10 working days. The timeline is set after a brief, because it depends on the number of views and whether session recordings need to be set up in time for the audit. Order a store UX audit All prices net. Scope and timeline are set after a brief, with no obligation. ### What this service does not cover - We don't design new views as part of the audit price, design is a separate service with its own quote - We don't run user research: your store's audit is based on your own data and an expert review - We don't audit stores with no sales here: a website UX audit for a non-selling site is a separate service under Websites How it runs ## Ten working days, step by step The audit follows a fixed process and ends with a document you can hand to any contractor. 1. 1 ### Goal and access 2 working days We decide what needs to change: fewer cart abandonments, a higher order value, less support workload on your side. Alongside that, access to analytics and to the store panel. Without a goal, an audit ends with a list nobody can prioritise. 2. 2 ### Data and the funnel 2 working days We break the buying journey into steps and see where the drop-off is biggest, separately on desktop and on mobile. That breakdown decides which views get the most attention in the next stage. 3. 3 ### Reviewing the views 4 working days Listing, product page, cart and checkout, walked through as a buyer on real devices. Separately, the states where something is missing: an out-of-stock product, a single unit left, a variant with no photo, a failed discount code. 4. 4 ### Report and call 2 working days A list of changes ordered by impact, splitting what fits in the current template from what needs a view redesigned. We finish with an hour-long call about priorities, because a report with no discussion ends up in a folder. Where this service ends ## When does a store UX audit make sense, and when is it too early? Short answer A store UX audit makes sense when there's traffic and session recordings that show where customers abandon the cart. With zero traffic there's nothing to read, and with a store that loads pages slowly, speed comes first, because a recording will only show the customer waiting. The audit ends with a document and an hour-long call, not a new store design. If a decision to redesign follows the audit, that's separate work with its own quote, and the list of fixes becomes its brief instead of disappearing into a drawer. ![A UX audit starts where the customer is already in the store: before that threshold, traffic and speed do the work, past it, recordings and data do](https://justidea.agency/assets/ill-audyt-ux-kiedy-ma-sens.svg) ### This is the right service - Traffic is growing, but the number of orders isn't. - Cart abandonment is above seventy percent. - Mobile converts at half the rate of desktop. ### Start somewhere else - There's barely any traffic: start with store SEO or campaigns instead. - The store takes several seconds to load a page: start with speed optimisation. - You're after a new look: that's store design, and the audit becomes its brief. Other services ## What else can we do for you? A store is several layers at once: catalogue, technique, visibility and measurement. A store UX audit touches one of them, so below are the neighbouring pages, in case the problem sits a floor over. [### Store SEO audit An e-commerce SEO audit: why too few people arrive from search when the buying journey is already in good shape. View ›](https://justidea.agency/en/services/e-commerce/ecommerce-seo-audit/) [### Speed optimisation Online store speed optimisation: we measure load time, Core Web Vitals and performance, and implement fixes starting with the ones that impact online sales the most. View ›](https://justidea.agency/en/services/e-commerce/online-stores-speed-optimization/) [### Store design E-commerce store design for the buying journey: product page, category and cart, built mobile-first and ready to implement. View ›](https://justidea.agency/en/services/e-commerce/online-stores-design/) [### E-commerce SEO SEO for an online store: search optimisation for the catalogue, not for a company website. View ›](https://justidea.agency/en/services/e-commerce/seo-of-online-stores/) Reviews ## Online stores: what clients say „ > Responsiveness, an understanding of our needs and taking the initiative are what let us call our joint project a success. Magda SkórskaDigital Marketing, LPP / House „ > They were always one step ahead of the competition, optimizing campaigns in real time. Katarzyna LenartowiczE-Commerce Manager, VANDA NOVAK • Clutch 5.0★ „ > Their responsiveness and strategic approach made them a reliable and results-driven partner. Andrzej SteckiCEO, BookingHost • Clutch 5.0★ Client reviews ## Reviews of the agency, not of the audit itself Recommendations from a UX audit can be uncomfortable, because they touch decisions someone in the company already made. All the more reason to read what clients have written about working with us on Google, Facebook and Clutch. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## A recommendation has to be implementable on your platform A note like “cut checkout down to one screen” is useless if nobody knows what that costs on your specific store. JustIdea builds and runs the same stores it audits, so we take the other half of the answer from there. Below are the statuses behind that. ### PrestaShop Expert ★★★ PrestaShop, agency programme The highest tier of the agency programme. In an audit, that means we know, for every recommendation, whether it takes a config change, a module or a template rebuild, and we state that alongside the recommendation. ### Top E-commerce Developers Kraków 2026 Clutch, e-commerce developer ranking A ranking based on verified client reviews. The buying journeys we audit are often the same stores we build and maintain, so we know the cost of every change from the other side too. ### Google Premier Partner Google, top tier of the Google Partners programme We run campaigns for the same stores, so we see what the traffic that gets lost on this journey actually costs. That reorders the recommendations: the spots paid traffic passes through come first. Doubts before working with us ## Three things we hear before a UX audit Each one is reasonable, and each has an answer you can check before signing anything. ### „The store looks good, we had a design done” A UX audit doesn't judge how a store looks, and that's the most common misunderstanding about this service. We check whether you can buy without stopping to think, which is a question about the order of information, the number of fields and how edge cases are handled. A good-looking store can have a broken journey, and the other way round. ### „We already know the problem is in the cart” Even better, that shortens the work. The audit then answers not WHERE, but WHY and WHAT TO CHANGE, and that second question is usually where DIY attempts trip up. Tell us that at the brief and we'll go deeper into the cart and checkout instead of spreading attention across the whole journey. ### „We want a new store design straight away” Then the audit becomes the first stage of the project, not a separate cost, and we say so plainly. Redesigning without knowing where customers currently drop off carries the same mistakes into a nicer-looking layout. When we run the implementation, the audit counts towards the project quote. FAQ ## Store UX audit: questions before you decide **### How much does an e-commerce UX audit cost?** €860 net, delivered in about ten working days. That covers a usability analysis of the whole buying journey, a UX audit report with a list of changes ordered by impact on sales, and an hour-long call about your store's priorities. If the store isn't recording sessions yet, we set that up for the duration of the audit: the price stays the same, only the start date might shift. **### How is a store UX audit different from a website UX audit?** In what gets analysed. On a company website, everything leads to one conversion: filling in a form. In a store, the journey has six steps, from the listing through the product page, cart and checkout details to delivery and payment choice, and each one loses different people and is measured differently. That's why this is a store audit, not a company-website one: we look at the buying journey, not the path to contacting a salesperson. **### Will a UX audit raise conversion?** The audit itself doesn't raise anything, the changes you implement do. So we don't promise a percentage, because it depends on how much of the list you implement and how fast. What we do write against every recommendation is how much traffic passes through that spot, so you can see where the same hour of a developer's time gives the biggest lift in sales. **### Do you need access to our analytics?** Yes, and that's a condition for a meaningful audit, not a formality. Without web analytics data on paths and drop-offs, what's left is an expert opinion, a list of things someone doesn't like. With the data, you can see whether a problem affects two percent of visitors or half of them, and that's what decides the order of the work. **### What if the store has little traffic?** With low traffic, analytics data isn't statistically reliable, and we say so plainly. The audit still makes sense, because an expert review and comparison with how bigger stores solve the same problem don't need a large sample. The balance shifts: fewer numbers, more usability patterns. The list of changes comes out the same, only the order rests on patterns rather than your own funnel. **### How do you run a store UX audit, and what's in the report?** Running a store audit has four stages: analysing analytics data and session recordings, walking the full buying journey on a phone and on a computer, reviewing the views against usability heuristics, and finally the report. The report tells you what to change: a list ordered by impact on sales, with a problem description, a screenshot, a proposed fix and a note on whether an editor or a developer implements it. You get that document and an hour discussing it with your team, not recordings or mockups of new views. **### What are the most common UX mistakes in online stores?** Four keep coming back, and we see them in almost every store. Delivery cost only shown in the cart, which sends buyers back to search for a cheaper offer elsewhere. A forced account before purchase, and a product page where the key information sits below three scrolls. On top of that, an internal search that can't handle a typo or a common name. None of these is a matter of taste: each one can be measured as a drop in conversion at a specific step. **### Who implements the changes after the audit?** Your team, JustIdea, or any other contractor. The report is written to be handed to anyone: every recommendation has a problem description, evidence from data or a heuristic, and an effort estimate. We separate changes possible within the current template from ones that need a view redesigned. Every item shows whether it's a critical bug or a minor fix to pick up along the way. ## E-commerce UX audit: what else is worth knowing ** ### The mobile version is the primary version, not a variant Most e-commerce traffic arrives on a phone, and most designs are still built for a wide screen first. The result is a layout where the price and the add-to-cart button land below three scrolls, and filters hide behind an icon nobody taps. That's why we judge every view on a narrow screen first, and only then on a computer. ** ### Edge cases aren't edge cases An out-of-stock product, one unit left in the warehouse, a variant with no photo, a failed discount code, a payment interrupted halfway through. A store spends far more time in these states than the design assumes, and the platform's default messages look like a breakdown in them. This is one of the cheapest areas to fix, and one of the least often checked. ** ### Accessibility and usability are, in practice, one piece of work Text contrast, the size of tappable elements, alt text, keyboard support and a correct heading order improve the store for everyone, not only for people with disabilities. The same work also tidies up the document structure a search engine reads, so the effect shows up in two places at once. ** ### What a UX audit in e-commerce is actually for The goal is more orders from the traffic you already have, not a better-looking store. An e-commerce UX audit, meaning a user-experience review of the store, lets you see it through the eyes of someone who doesn't know it by heart, and set that against the data: where users turn back, what they click instead of the buy button, at what point they close the tab. Caring about UX pays off most when marketing spend is growing: every pound spent on traffic goes through the same journey, so one fix in the cart works across every channel at once. You run a store's UX audit once, and its effect keeps working through every campaign that follows. The report also tells you what already works well: we flag the store's strengths so nobody removes them during a rebuild. ** ### UX audit, SEO audit and technical audit: three different questions A store's UX audit answers why the people who already arrived aren't buying. An e-commerce SEO audit answers why too few of them arrive from search in the first place. A technical audit answers whether the code, modules and server can take the strain when traffic grows. With a low-traffic store, we start with SEO, because a usability review has nothing to read without visitors, and with high traffic and weak sales, the order reverses. UX and SEO meet on load speed and category structure, so the report flags which changes work on both fronts. ## Let's find out at which step the store loses carts The call takes 30 minutes and costs nothing: we walk through your funnel and tell you whether the problem is UX, traffic or store speed. The audit ends with a list of fixes ordered by impact on sales, not by the order we found them in. ![A store UX audit with a list of fixes ordered by impact on sales, the starting point for deciding what to change](https://justidea.agency/assets/ill-sklepy-internetowe-audyt.svg) Order a store UX audit Store UX audit €860 net, about 10 working days, no obligation Book a call about your store Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.