--- tytul: "Interactive Agency: Websites, Stores and Campaigns" opis: "An interactive agency that designs and builds your website or online store, then runs campaigns and measurement. One team, one invoice." adres: https://justidea.agency/en/services/interactive-agency/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/Interactive agency Category [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # Interactive agency: your website and your campaigns You're looking for one contractor for your website, creative and campaigns. Today each of those is handled by someone different, so when results are weak nobody actually owns the outcome. Design, build and ad budget run through one team here, so a fix on the site doesn't sit in someone else's queue. JustIdea's office is in Krakow; we work remotely with clients across Poland. Book a call about build and campaigns See what we build ** One company builds it, the same one runs it The developer building the store and the campaign specialist work on the same project and look at the same report. A fix goes into the same team's queue. ** Krakow, working across Poland We run the workshop and handover in person if that matters to you. Everything else happens remotely, with the same scope and the same price. ![Four agency disciplines (store, campaigns, analytics, content) flowing into one team with one shared measure of results](https://justidea.agency/assets/ill-agencja-interaktywna-zespol.svg) ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) 62 fixed-price builds delivered Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![PrestaShop Expert ★★★](https://justidea.agency/obrazy/prestashop-expert-300x133-bba7abf7.webp) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) Why companies switch contractor ## Where a project run by two companies breaks down Four situations where the website and the campaigns drift apart, because someone different is responsible for each. ** ### Every dashboard shows a different number The store reports one sales figure, the ad platform another, analytics a third. As long as nobody owns the measurement, the argument over results never ends. ** ### A site fix waits for weeks A campaign needs a change to the cart or the product page, and the change goes to an outside contractor with their own queue. The budget keeps burning in the meantime. ** ### A store built without advertising in mind Gaps in product data, a slow listing, inconsistent categories. It only shows up at the first product campaign, and fixing it becomes a separate project. ** ### Revenue grows, profit doesn't Nobody works out margin after cost of goods, returns and ad spend. Both the store and the agency then report a success that never shows up in the company account. Definition ### What does an interactive agency do? **An interactive agency is** a company that runs a brand's entire online presence: it designs and builds websites and stores, runs campaigns, measures results and writes content. The name predates the word 'digital' and in practice means the same thing. What sets it apart from an advertising agency is that it actually builds and maintains the tools where the selling happens, not just the communication around them. Stores and websites Builds on PrestaShop and WooCommerce, company websites on WordPress, migrations and ongoing development. Advertising-only agencies don't run this part. Paid channel campaigns Google, Meta, TikTok, LinkedIn, Microsoft and product feed channels. We split the budget by what holds up on margin, not evenly. Analytics and margin Measurement tied to the order and to margin after cost of goods and returns, not to the click. Only with that measure does a budget decision stop being guesswork. Organic and AI visibility SEO, content and presence in model answers. The one channel that doesn't disappear the day you switch the ad budget off. Order of work ## Where to start: measurement, your website or campaigns? The order depends on where the company actually stands, not on what looks most urgent. Where to start: measurement, your website or campaigns? | Your situation | We start with | First result | | --- | --- | --- | | I don't know what's left after an order | Analytics and margin | 2-4 weeks | | The store is holding back sales | Technical and speed audit | 4-8 weeks | | Traffic only comes from ads | SEO and content | 3-6 months | | The store exists, campaigns don't | Campaigns and product feed | 2-6 weeks | | The platform can't handle your plans | Migration or a new store | 3-6 months | ### Interactive agency: what the table doesn't show The most common mistake isn't picking the wrong channel, it's launching a campaign on top of measurement that doesn't work. The campaign will still show some result, you just won't know if it's real, and decisions made on numbers like that drag on for quarters. That's why the first row of the table is highlighted. How we work together ## Four rules: your accounts, one measure, a clear no You don't have to take our word for it: all four show up in the first few weeks. ### Accounts are set up under your company Advertising, analytics and the domain. We grant ourselves access, so you can revoke it without our consent and without a notice period. ### One table instead of four dashboards Channels sit side by side in it and get measured the same way, cost of goods and returns included. Otherwise every channel wins in its own report. ### You talk to the specialist, not an account manager With the person actually working on your project and who knows its history, no middle layer passing your notes along. ### We advise against what won't hold up If a channel or a build won't come out positive on your margin, we say so before the quote. At JustIdea, a smaller job that makes sense costs less than a big one that doesn't. What we do ## What an interactive agency covers: websites, stores, UX and campaigns Each of these categories has its own page with scope, starting price and the limits of the service. [### Online stores Builds on PrestaShop and WooCommerce, migrations, audits and development. Stores from €4,890 net. View ›](https://justidea.agency/en/services/e-commerce/) [### Websites Company and service websites, from a landing page to a fully designed site. From €1,230 net. View ›](https://justidea.agency/en/services/websites/) [### Marketing and campaigns Fourteen marketing services: SEO, campaigns, analytics, automation, AI visibility. View ›](https://justidea.agency/en/services/digital-marketing-agency/) [### Creative and branding Logo, visual identity, website design and brand strategy. View ›](https://justidea.agency/en/services/creative-agency/) [### Analytics and margin Measurement tied to the order and to profit after cost of goods and returns. View ›](https://justidea.agency/en/services/marketing-agency/web-analytics/) [### E-commerce consulting When the question isn't 'what to build' but 'is this store even making money'. View ›](https://justidea.agency/en/services/marketing-agency/ecommerce-consulting/) How we work together ## How we start: review, design, build, report The order doesn't depend on whether the store or the campaign comes first. What changes is how long the third stage takes. 1. 1 ### A conversation and a review of what's there 1 week Analytics, store, campaigns, visibility. We check what actually works before proposing anything, because it's usually something different from what the client assumed. 2. 2 ### Deciding the order a few days We agree what we start with and what we don't do in the first quarter. This is usually where we advise against a wider scope than the enquiry asked for. 3. 3 ### Design and build, or launching campaigns 2-12 weeks Setting up measurement, design and store work, launching the channels. The same team runs all of it, so the project goes from start to finish without handing off between companies. 4. 4 ### Report and adjustment every month One overview of every channel on the same measure, and a call where we decide what's next. Without it, the first quarter always looks good. Client reviews ## Reviews of the agency, not of a single project A project gets judged at the end, but you make the decision at the start, so before you begin there's only one thing you can check: how it went for other people. Below are three platforms with client ratings, and under each number a link to the profile where you can read the reviews. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certificates and partnerships ## Three statuses you can verify with the issuer Awarded for client results, not for passing a test. ### PrestaShop Expert ★★★ PrestaShop, agency programme The highest tier of the agency programme, rare in Poland. For a store this means access to the vendor's support and knowledge of what the platform does by default and what needs writing before we promise a deadline. ### Google Premier Partner Google, top tier of the Google Partners programme The top tier of the Google Partners programme, confirmed by the results of the accounts we run. In practice it gives us an escalation path for when a product campaign behaves differently from the documentation and the store shows no obvious cause. ### HubSpot Certified Partner HubSpot, partner programme Access to the sales system lets us take measurement all the way to a signed order instead of stopping at the click. For B2B stores and service companies, it's the only way to see which channel brings in enquiries that actually turn into something. Before you ask for a quote ## Four concerns about using a single contractor ### „A developer doesn't understand advertising” And the reverse is just as true, which is why we don't put both roles in one person. A developer builds the store, a specialist in that channel runs the campaigns, and measurement plus overall responsibility are shared. ### „We're not based in Krakow” Neither are most of JustIdea's clients. The workshop and handover stay in Krakow if that matters to you, and the rest of the work looks the same remotely and costs the same. ### „We don't want to rebuild the store from scratch” Most of the time you don't have to. We start by reviewing what's already there and tell you what can be fixed in the current store and what will only be cheaper after a migration. We settle that order before the quote. ### „We're worried about depending on one company” A fair concern, which is why we set up the ad accounts, analytics and domain under your own company, something you can check on day one. We hand over the source files and copyright once payment clears, so once the work ends, you keep the whole set. Before you choose ## Interactive agency or software house? Short answer A software house builds what you order, and that's where its responsibility ends. An interactive agency is also responsible for whether the thing it builds actually sells: measurement, campaigns and later versions. When a project has its own product owner and written requirements, a software house is enough. This line has a budget consequence: we're responsible for the build and for what happens to it after launch, so that second part is billed monthly, not as a single handover. If all you want is a system delivered to an agreed scope, we'll say so at the first call. ### Choose an interactive agency - You're watching sales after launch, not a signed-off scope. - After launch you need measurement, traffic and further versions. - You don't have anyone to write the requirements and keep priorities in check. - You want one partner for the store, the campaigns and the data. ### Choose a software house - You have written requirements and your own product team. - The system is internal and doesn't sell anything externally. - You need a niche technology we don't specialise in. See also: [online stores](https://justidea.agency/en/services/e-commerce/) [websites](https://justidea.agency/en/services/websites/) [calculators and client panels](https://justidea.agency/en/services/websites/dedicated-web-solutions/) [analytics and measurement](https://justidea.agency/en/services/marketing-agency/web-analytics/) Where this service ends ## Interactive, advertising or creative agency: who delivers what These three names differ in what's left once the project ends. From this category you're left with a working tool: a store, a website, a partner panel, an integration with a system you already run. An advertising agency leaves you with a campaign and a full set of materials; a creative agency leaves you with brand rules: the logo, the colours, the way you write. JustIdea runs all three, but each has its own team, its own quote and its own handover. We say this before the first quote, because the most common mistake is ordering one when the problem actually sits in another. A well-built B2B panel won't sell a brand nobody's heard of. The best campaign won't help if a wholesaler can't see their prices once logged in. A new identity won't fix a store where orders get lost between the warehouse and accounting. The order that works most often: the tool first, then traffic, and image work last. It isn't a fixed rule, but with a budget split into stages it works better than the reverse, because the result of the first step shows up in orders, not in a brand-awareness survey. If a different one of these three is more urgent for you, we'll say so directly and point you to the right team, even when that means a smaller job for us. FAQ ## Interactive agency: questions before you decide **### What does an interactive agency do?** It runs a brand's whole online presence: it designs and builds websites and stores, runs advertising campaigns, measures results and writes content. The name predates the word digital and in practice means the same thing. What sets it apart from an advertising-only agency is that it builds and maintains the tools where selling actually happens, not just the communication around them. **### Do you run a project from start to finish?** Yes, from review and design, through the build, to campaigns and reporting. The same team runs every stage, so nothing gets handed between companies and there's no disputed line where someone's responsibility ends. You can also order just part of the work, analytics on its own for example, and that's how most partnerships actually start. **### How is an interactive agency different from an advertising agency?** An advertising agency is responsible for communication: strategy, creative and running the campaigns. An interactive agency also builds and maintains the tools where selling happens: stores, websites and measurement. The difference shows up the moment a campaign needs a change to the site: in the first model you wait for an outside contractor, in the second the same team just does it. **### Are you an interactive agency based in Krakow?** Our office is in Krakow, and we run every project from there. For companies in and around Krakow we do workshops and handovers in person, if that matters to someone. Most clients are based elsewhere, though, and we work remotely across Poland with no difference in scope or price. **### How much does working together cost?** It depends on scope, and every service has its own price on its own page. For reference: websites start from €1,230 net, stores from €4,890 net, and running campaigns or SEO is billed in monthly packages. The first consultation, where we settle scope and order, is free. **### Will you take over a project from another agency?** Yes, and we do it regularly. We start by reviewing what's left behind: access, measurement setup, the state of the store and campaign history. That review matters more than usual, because with a handover the most common problem isn't the quality of the previous work, it's missing access and documentation. **### Who owns the accounts and the data?** You do. We set up the advertising and analytics accounts and the domain under your own company, and grant ourselves permissions on them. You can revoke them with a single decision, without our consent and without a notice period, and you can check that on the first day we work together. ## Interactive agency: terms and the order of work ** ### Interactive, digital or internet agency? In practice these are three names for the same thing, and companies use them interchangeably. Interactive is the oldest term, digital the newest, and internet the most casual. When choosing a contractor, the name tells you nothing; the scope does, specifically whether a company builds stores and sets up measurement itself or only runs campaigns. ** ### Why measurement comes before the campaign A campaign running on broken analytics will always show some result, and decisions made on that basis drag on for quarters. Setting up measurement usually takes two to four weeks and is the cheapest stage of the whole partnership, and also the one stage without which everything else is guesswork. ** ### Revenue versus profit in e-commerce Ad platforms and store dashboards report revenue, because that's the number they have. Profit needs cost of goods, returns, shipping and ad spend subtracted, product by product, and that data lives in several different places. Until it's all in one table, any conversation about scaling the budget is just an exchange of hunches. ** ### Design and UX before you spend the budget UX is simply how easily a customer finds a product and completes an order. Designing the purchase path is cheaper before a campaign launches than after, because once it's live, every fix on the site happens with the ad budget switched on. That's why we settle the wireframe and the order of screens before turning the channels on. ## Let's start with a review, not a quote The free consultation takes 30 minutes. We go through your website, your store and your ad accounts, and end with a list of three things in the order they actually make sense. It usually has fewer items on it than the original enquiry. ![A review of the store, analytics and campaigns in the consultation, ending with a narrower scope of work than expected](https://justidea.agency/assets/ill-agencja-interaktywna-zakres.svg) Book a call about build and campaigns Free consultation, no obligation and no sales pitch Book a call about build and campaigns Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.