--- tytul: "Allegro Ads Agency: Sell on Allegro in Poland" opis: "Allegro Ads Partner. We launch and run Allegro for foreign brands: listings in Polish, Allegro Ads and the commission math behind every sale." adres: https://justidea.agency/en/services/marketing-agency/allegro-ads/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/Allegro Ads Advertising [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # Allegro Ads agency for brands selling in Poland Allegro is the largest marketplace in Poland, and Allegro Ads is its advertising system. Allegro takes a commission on every sale and sets the rate for your category itself, while the ad dashboard shows revenue that does not yet include that commission. So before we raise a CPC bid, we work out what is left of a listing after commission, returns and delivery. That number decides which sponsored listings we switch on and which we do not. If you are new to Allegro, we start one step earlier: the seller account, listings in Polish and customer service. Book an Allegro campaign review Packages and prices ** The seller account stays yours We run campaigns from your Allegro Ads account, not from an agency account. Parting ways does not wipe the bid history or the exclusions paid for from your budget. ** Commission in the math Before we judge a campaign, we subtract the Allegro commission, the delivery cost and returns. Without that, all you have is turnover. ![ROAS from the Allegro Ads dashboard reduced by the marketplace commission, the delivery cost and returns](https://justidea.agency/assets/ill-reklama-allegro-ads-marza.svg) ![Allegro Ads Partner](https://justidea.agency/obrazy/allegro-ads-300x179-75604353.webp) 4-16 h of specialist work a month, depending on the package Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Allegro Ads Partner](https://justidea.agency/obrazy/allegro-ads-300x179-75604353.webp) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![base. (BaseLinker)](https://justidea.agency/assets/partner-base.svg) Starting point ## Why sponsored listings on Allegro can sell and still not make money The Allegro Ads dashboard stops counting at revenue. The three things below decide how the campaign performs, and the dashboard never adds them into one sum. A month without this math is a month in which turnover grows and margin slides down. ** ### Commission on the sale, not on the click You pay for a click on the day it happens. You pay for the sale a second time, through the commission Allegro sets for your category. With a thin margin, that commission decides whether the campaign was worth it. ** ### You pay several times for one buyer Variants of the same product in one campaign compete for the same budget. A click on each one costs separately, and the order still goes to just one of them. ** ### A listing that loses after the click The campaign buys a visit to the product page, and the order goes to the listing next to it, because it has a better photo, fuller parameters or faster shipping. That is not a bidding problem. Definition ### What is Allegro Ads and how do Allegro sponsored listings work? **Allegro Ads is** the advertising system inside the Allegro marketplace: you pay for a better position for your listing in search results, in categories and on competitors' product pages. The difference from Google Ads is that in Google an ad brings the customer to you, while on Allegro it places your listing next to someone else's, in the same row of results. That is why the order is decided by price, shipping time and parameters, not by the creative. Competitors in plain view The buyer sees your listing and someone else's in one row. An ad will not hide a higher price or a longer shipping time. Commission before profit On top of the cost per click comes a commission on the sale. A campaign has to be judged after it, not before. The listing is part of the campaign The title and parameters decide which searches your listing enters the auction for at all. That is why we work on listings, not only on bids. How it works, step by step ## How to sell on Allegro: from the account audit to a campaign run for profit Four stages. The third never ends, and that is the most important part of this service: a listing on Allegro keeps being improved for as long as competitors keep improving theirs. 1. 1 ### Account and listing audit 1-2 weeks We check what sells at a margin after commission, where variants of the same product split the budget and which listings lose after the click. If you are starting from zero, this is when we set up a business account for your EU-registered company, plan listings in Polish and agree who handles customer messages and returns in Polish. 2. 2 ### Campaign structure 1 week Separate campaigns for bestsellers, for the long tail and for defending your own brand. Then switching off one group of listings does not shut down the whole account. 3. 3 ### Work on the listings ongoing work We improve titles and parameters together with you, and compare photos and shipping time with the listings next door to tell you what to change. This work costs nothing in bids, and it is what decides whether a click turns into an order. 4. 4 ### Optimisation and reporting ongoing work Every month we set spend against revenue after commission, and once we have margin data, against profit and returns too. The report answers how much was left, not how many impressions there were. Client reviews ## The average for the whole agency, not just Allegro campaigns You are handing an outside company access to your seller account and a budget that is spent every day. So instead of describing how we work, we show what clients write about us. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certificates and partnerships ## The Allegro Ads Partner programme and order handling after the purchase On Allegro, a campaign does not end with the click: the order reaches the shop by a different route than an order from your own basket, and it has its own statuses. Below are three confirmations that cover both sides of this work, the advertising and what happens after the purchase. ### Allegro Ads Partner Allegro, advertising partner Status in the Allegro Ads Partner programme, granted to agencies by Allegro itself. It gives us contact with the platform's team when diagnosing campaigns and listings, exactly where the dashboard does not explain what happened. ### base. (BaseLinker) BaseLinker, integration partnership An integration partnership with base. (formerly BaseLinker), the order and listing management system used by most Polish marketplace sellers. We set up the Allegro campaign and the connection between orders and the warehouse within one agency, so ad sales can be matched against the orders leaving the warehouse. ### Top PPC Company, e-commerce Poland Clutch, ranking of paid campaigns in e-commerce A ranking of paid campaigns in e-commerce. Clutch phones the author of every review before publishing it, so the position speaks for campaigns settled with clients, not for declarations. Doubts before we work together ## Four things sellers tell us before choosing an Allegro Ads agency Each is fair for a campaign run without exclusions and without the math after commission. Below is what we change in each of these four cases. ### „Allegro Ads means bidding on your own listings” Without exclusions, that is exactly how it is. We take out of the campaign the listings that already rank high, and send the budget where nobody would see your listing without an ad. ### „After commission and ads, nothing is left” In some categories that is true, and we say so before the launch, not after a quarter. We calculate the margin after commission, delivery and advertising for each listing separately, and the one that drops below zero we switch off instead of scaling. ### „Our listings lose to cheaper ones” Advertising will not reverse that. Before the launch we compare the title, photos, parameters and delivery cost with the listings in the same row of results. Without that, you are buying clicks on a listing that will lose anyway. ### „We already run Google Ads, why a separate channel” Because on Allegro the customer does not visit your website. They compare listings and buy on the marketplace, so you win there with price, delivery and the description, not with a landing page. We add the channel when your listings can stand up to that comparison. Where the service ends ## When does Allegro Ads make sense alongside Google Ads, and when should you fix the listings first? Short answer Allegro Ads makes sense when your listing can stand up to comparison in the same row of results: price, shipping time, photos and parameters. When it cannot, the campaign only speeds up the loss and charges you for every click. Then we start with the listings and switch the ads on only after them. When we run both channels, Allegro and Google go into one margin report. The decision to move budget is then based on how much was left from each channel, not on which dashboard looks nicer. ![A listing that wins the comparison after the click, and the margin math after the Allegro commission next to a Google campaign](https://justidea.agency/assets/ill-prowizje.svg) ### This is the service for you - Your listings stand up to comparison on price and shipping time, and what they lack is visibility. - You want to judge results by margin after the Allegro commission, not by sales in the dashboard. - You already run Google Ads and want a second channel in the same margin report. ### Start with something else - Your listings lose on price and shipping time: we fix them first, then advertise. - You sell mainly in your own shop and want traffic from search: that is Google Ads. - Your product catalogue is not in order: start with the product feed. Pricing ## How much does Allegro Ads management cost at an agency We set the price by the size of the ad budget, because that is what determines how many hours of work a month make sense. One package is one channel: Allegro run alongside Google Ads is two packages, because that is two different jobs. Before we work together ### Account audit We review your Allegro Ads campaigns, if you already run any, and the listings covered by advertising: where budget goes to clicks without sales, and where to start. Free at the conversation stage - Included: a review of the campaign structure and the listings in ads, pointing out where budget is leaking, and a conversation about the opportunities in your business. An extended audit with a written report, a full assessment of campaign structure and exclusions, and a prioritised list of changes is quoted separately. Order a free audit Most popular ### Ongoing management Running the campaigns, work on listing titles and parameters, and a report with the result after Allegro's commission. from €300 a month, packages from 4 to 16 hours - Included: one specialist assigned to your account, running campaigns in one channel and a written report. In the higher packages, a performance marketing strategy, regular analytics checks and an online reporting meeting are added. A second ad channel is a separate package. Get a quote Budget above €10k ### Enterprise A large catalogue, many categories and a scope of work matched to the size of your account, with no fixed hour limit. Custom quote a team, not a single specialist - Included: a team on our side, a quarterly strategy workshop and forecasts. Reporting set against product margin and returns needs a data warehouse, which at this scale we recommend and price separately. Get a quote [See the packages in the price list](https://justidea.agency/en/pricing/performance-marketing/) FAQ ## Working with an Allegro Ads agency: questions before you decide **### How much does running Allegro Ads cost?** The account audit at the conversation stage is free, and the service starts from €300 net a month and grows with the ad budget, with a three-month notice period. For budgets above €10k we quote individually. You pay the ad budget separately, directly to Allegro, so our invoice and your spend on clicks are two separate items. **### Can Allegro Ads be run together with Google Ads?** Yes, and we usually do, but each channel is a separate package, because it is separate work. On Allegro you work on the listing and the commission, in Google on the creative and the feed. One thing ties them together: we judge both by the same measure, and once we have margin data, that measure is profit after product cost and returns. **### Are you an Allegro partner?** Yes, we hold status in the Allegro Ads Partner programme, and the badge is shown on our achievements page. Allegro itself does the verification, so it is something you can check outside our website. **### What if my listings are weak?** We will tell you at the audit, before the campaign starts. Advertising a listing that loses on price or shipping time is the most expensive way to find out it is weak. We improve the listing first, then add budget. **### Does the Allegro Ads account stay mine?** Yes. We run campaigns from your seller account, which we are given access to, so the campaign history, listing lists and settings stay with you when we stop working together. We do not run campaigns from an agency account, because then the whole optimisation history you have been paying for for months disappears along with the contract. ## The Allegro Ads dashboard, CPC bids, and listing sales and visibility ** ### Who Allegro Ads makes sense for Campaigns on Allegro pay off where the margin after commission stays positive and the listing has something to compete with beyond price: availability, shipping time or a bundle nobody else in the category has. When everyone sells exactly the same thing for the same price, advertising only speeds up the price cuts, and then we say so plainly instead of taking the budget. ** ### How it differs from campaigns for your own shop For your own shop you buy traffic and decide yourself what happens to it. On the Allegro marketplace you buy a place in a comparison of listings, where competitors stand in the same row of results. That is why the work is split differently: less time goes into the creative, more into titles, parameters, photos and shipping time. ** ### How we judge the result To the revenue from the Allegro dashboard we add the marketplace commission, and once margin data is connected, also product cost and returns. Only that number tells you whether the campaign makes money. We calculate every other channel the same way, so comparing Allegro with Google Ads or Meta compares like with like, not three different definitions of success. ** ### Sponsored listings, display advertising and CPC bids Allegro Ads covers several formats. Sponsored listings put your listing in the most visible places on Allegro: in search results, in categories and on product pages. You pay for them on a CPC basis, cost per click: money is spent only when someone clicks, and bids are set for groups of listings in the Allegro Ads dashboard. Display advertising builds brand awareness inside the marketplace and is billed differently, on a CPM basis, per thousand impressions. Keywords work differently here than in Google: which searches a customer sees your listing for depends mainly on its title and parameters, so campaign optimisation starts with the listing, not the bid. ** ### Profitability rather than return on ad spend alone ROAS in the dashboard is a return on investment calculated from revenue, not from profit, so a campaign can buy sales whose profitability after commission is negative. Before we suggest increasing the budget, we check whether each extra euro increases profit, not just turnover. Sometimes the right decision is to scale campaigns down and switch off listings that sell at a loss. Campaigns also need optimising after every commission change in a category, because the same CPC bid then stops paying off. ** ### How working with us looks, and how to sell on Allegro from abroad It starts with an audit of the account and the listings. For a brand that is not yet an Allegro seller, the audit comes after the start: a business account for a company registered in the EU, listings written in Polish rather than machine-translated, and customer service and returns handled in Polish, because Polish buyers expect both. Allegro International, which carries listings to Allegro's other markets, is worth a look once the Polish account is selling. In the ongoing management package, the account manager on our side knows your category, your offer and your margin, and brings a report with the result after commission every month. We then talk about what to change in the listings and campaigns, not about the number of clicks. Access to the Allegro Ads dashboard stays on your side the whole time, so you see every change to a bid, title or parameter yourself rather than learning about it from a report. Other services ## What else can we do for you? Allegro is rarely the only channel: the same product catalogue also works in search and in price comparison sites. Below are the pages that most often come up in the same conversation, each with its own scope and its own pricing. [### Google Ads advertising A Google Ads agency that asks about margin, returns and shipping cost before deciding on the budget. View ›](https://justidea.agency/en/services/marketing-agency/google-ads/) [### Product feed Optimising an online shop's product feed: Google Merchant Center, Google Ads campaigns, the Meta catalogue and TikTok Shop. View ›](https://justidea.agency/en/services/marketing-agency/product-feed-optimization/) [### TikTok Shop TikTok Shop for e-commerce: we launch selling on TikTok, the seller account, the catalogue, creator partnerships and the margin math after the platform's commission. View ›](https://justidea.agency/en/services/marketing-agency/tiktok-shop/) ## Let's check whether your listings are worth advertising at all We start with a free audit of the account and the listings: we show which listings the budget supports and where commission eats into the result. A full split into listings that make money after commission and those that only generate turnover comes in the first stage of ongoing management, once we have margin data. The service starts from €300 net a month. ![The audit splits the account's listings into those that make money after commission and those that only generate turnover](https://justidea.agency/assets/ill-reklama-allegro-ads-audyt.svg) Book an account and listing audit Book an Allegro campaign review Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.