--- tytul: "Meta Ads Agency for Online Stores" opis: "In search, people look for you. On Facebook and Instagram they look for nothing, so the ad has to stop them mid-scroll. We run Meta Ads for stores." adres: https://justidea.agency/en/services/marketing-agency/facebook-ads/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/Facebook Ads Advertising [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # Meta Ads and Facebook Ads agency for online stores In search, the customer looks for you. On Facebook and Instagram the same person is looking for nothing, so the ad has to catch them mid-scroll. The creative does the work, and the order comes back to the panel late and not always from the click that triggered it. That is why a Meta Ads agency plans and measures these campaigns differently, and why we start with an audit of your account and pixel, whether you sell in Poland already or are only entering the market. Book a Meta campaign review Packages and pricing ** The account, pixel and catalogue stay yours A Meta Ads agency does not need its own ad account: we work in your Ads Manager. The pixel, the product catalogue, the audiences and the campaigns' learning history stay with you, also once we stop working together. We transfer nothing to ourselves. ** We count how much sales the ads actually added The panel also credits itself with orders that would have come without a campaign. We separate them from the sales the ads really added, subtract product cost and returns, and only talk about the budget with that number. ![One source creative and four placements in Meta: feed, Reels, Stories and Marketplace, plus events from the server](https://justidea.agency/assets/ill-meta-umieszczenia.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) 4-16 h on your account every month, depending on the package Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) Starting point ## Why do Meta campaigns make money only in the panel? The three causes we find most often when auditing accounts. A bigger budget fixes none of them, and the first two grow along with it. ** ### The panel counts sales that would have come anyway Remarketing and brand campaigns reach people who already know you. Meta credits itself with such a purchase even when someone only saw the ad. In the report it looks like a campaign result, while the store does not sell a single extra unit because of it. ** ### The same creative stops working after a few weeks Your audience is finite, so the same people see the same material again and again. Frequency goes up, click-through rate goes down, and the cost per order rises while the campaign settings stay the same. ** ### Meta does not see some of your orders Browser blocking and cookie consent lose part of the purchases before they reach the pixel. The campaign then learns from incomplete data and narrows its own reach, because it does not know who actually bought. Definition ### What is Meta Ads, meaning advertising on Facebook and Instagram? **Meta Ads is** the advertising system of Facebook, Instagram, Messenger and Marketplace, run from one Ads Manager and fed by one product catalogue. Here an ad does not answer a query, it interrupts browsing. So the cost per order depends on how well the material fits and how complete the purchase data is, not on the size of the bid. Facebook Ads and Meta Ads mean the same thing today: the platform changed its name, the account and the panel stayed shared. One account, four placements Feed and Marketplace show the ad as a square, Reels and Stories across the whole phone screen (9:16). Material made for one of these placements gets cropped in the others or does not show at all, so we plan the creative in two aspect ratios from the start. One catalogue instead of an ad for every product Product ads take photos, prices and availability from the feed, meaning the list of your products. One properly described catalogue serves every campaign, so its quality shows in the result faster than a change of bids. Pixel and server, two paths of measurement Purchases come back to Meta by two paths: the pixel in the browser and a direct connection from the store's server. The second path works even when the browser blocks tracking, so the campaign learns from real orders, not from half of them. How it works step by step ## Pixel, catalogue and audiences: four stages of work on the account Everything happens in your Ads Manager. The first stage does not need a single euro of ad budget, and it is the one that most often changes the result. 1. 1 ### Audit of the account and event quality 1-2 weeks We check the campaign structure, the quality of the events coming back to Meta and how much of the reported sales the ads actually added. The Meta Ads audit ends with a list of fixes ranked by their effect on the cost per order. 2. 2 ### Tracking and the product catalogue 1-2 weeks We close the gaps in purchase tracking through the pixel and on the server side, and put the catalogue in order so that product ads take the right prices and availability from it. Only after this stage do we trust the numbers in the panel. 3. 3 ### New structure of campaigns and audiences 2-4 weeks We separate reaching new customers from remarketing and set exclusions, so that two of your campaigns do not bid against each other for the same person and push up each other's cost. 4. 4 ### Scaling and replacing creatives ongoing The budget grows where profit after returns is positive. New variants of the material come in before frequency on a given audience has time to raise the cost per order. Client reviews ## The Meta panel counts its own way, reviews count for themselves The biggest risk in this channel is not the budget but the report: the agency shows ROAS from the panel, and inside it sit orders the customer would have come back for anyway. Reviews work the other way round from such a report: the client writes them, and you can read each one on the platform where it was posted. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## A status you can check in Meta's register We hold the first status with the maker of the system this page is about. The next two support this service indirectly: through attribution across channels and through verifying reviews in a conversation with their author. ### Meta Business Partner Meta, programme for advertising agencies The status gives us event quality diagnostics and platform support when setting up server-side tracking. JustIdea uses them most often when events from the server do not match what the pixel sees. ### Google Premier Partner Google, top tier of the Google Partners programme Meta is rarely the only channel and cannot work out on its own how much it added. The Google partner status helps us set an attribution model in which both channels are shown fairly, instead of adding up two panels. ### Top PPC Company, e-commerce Poland Clutch, ranking of paid campaigns in e-commerce A ranking of paid campaigns in e-commerce. Clutch verifies every review in a conversation with its author, so this position rests on campaigns settled with clients. Pricing ## How much does running Meta Ads cost? We price the service by the size of the ad budget and the number of hours of work per month, because these say how much can realistically be done on the account. One package is one channel: Meta run alongside Google Ads is two packages. The full scope of the packages is in the performance marketing price list. Before we start ### Account audit We check the campaigns, the tracking and the opportunities we see in your account before we propose anything. Free while we discuss working together - Included: a review of the campaign structure and the state of tracking, pointing out where the budget leaks, and a conversation about the opportunities we see in your business. An extended audit with a written report, a full assessment of the pixel and events, an assessment of creatives and audiences, and a prioritised list of changes is quoted separately. I want the free audit Most popular ### Ongoing management Running the campaigns, regular creative refreshes and a monthly report on the campaign result. from €300 a month, packages from 4 to 16 hours - Included: one specialist assigned to the account, running campaigns in one channel, weekly optimisation, implemented analytics and a monthly report. A second advertising channel is a separate package. I want a quote Budget above €10,000 ### Enterprise Several markets and a team instead of a single specialist. Custom quote a team, not a single specialist - Included: a team on our side, campaigns in several markets and a quarterly strategy workshop. At this scale we recommend integrating data from the ERP and the warehouse, and reporting in Looker Studio on data from a data warehouse, quoted separately. I want a quote [See the packages in the price list](https://justidea.agency/en/pricing/performance-marketing/) ## The scope of Meta Ads packages in one table The scope of Meta Ads packages in one table | Scope | Audit | Ongoing management | Enterprise | | --- | --- | --- | --- | | Review of the account, pixel and catalogue | ✓ | ✓ | ✓ | | Assessment of creatives and audiences | ✓ | ✓ | ✓ | | Running campaigns | – | one channel | one channel per package | | Specialist assigned to the account | – | ✓ | a team | | Implementation of analytics and the pixel | – | ✓ | ✓ | | Regular creative refreshes | – | ✓ | ✓ | | Product catalogue management | – | from the Basic package | ✓ | | Campaigns in several markets | – | optional | ✓ | Doubts before we start ## What a Meta Ads agency hears before taking over an account Four concerns that come back in the first call. We answer each one with numbers from your account, not with a promise. ### “ROAS looks great in the panel, worse in the P&L” Meta credits itself with a purchase also when someone only saw the ad and did not click it, and the attribution window reaches several days back. With remarketing this sweeps in sales that would have come on their own. In the audit we separate the two and show how much of the result is left after product cost and returns. ### “Advantage+ will handle it without an agency” Meta's automation works well as long as it gets complete events, exclusions and a tidy catalogue. Without them it buys the cheapest attention, meaning your existing customers, and books their purchases as its own success. Our work is on the side of the input data, not on the side of clicking bids. ### “Our buying decision takes weeks” Then Meta rarely closes the sale in the same week, and we say so before the start. The channel works as the first touch, and the order shows up later in search or in email, so that is how we describe it in the report. If the data shows that this first touch closes nothing at all, we will advise against starting. ### “What if Meta blocks our account?” Blocks most often come from advertising policies and from an unverified business, so we check both before the start. The account belongs to you, so you file the appeal, while JustIdea prepares the documentation and handles the case with the platform support we have access to as a Meta Business Partner. Limits of the service ## How is Meta Ads different from Google Ads and from running social profiles? Short answer Google Ads captures demand that already exists: someone typed a query, so it is enough to stand in their way. Meta Ads first has to create that demand, because nobody asked for the ad. Hence two practical differences: the creative does the work, not the choice of keywords, and the order is attributed with a delay. Running social profiles is editorial work, while this service is media buying: a budget, a media plan and responsibility for the cost per order. The question also comes back of which is better, SEO or advertising. Search engine optimisation gathers those who are already searching, while Meta Ads reaches those who do not yet know they need something. These two budgets stand side by side. Two things in this work come from Meta's documentation, not from our opinion. Advertising policies decide what may be shown, and in sensitive categories they are what most often blocks an ad before anyone judges the creative. Server-side tracking, in turn, is a second, parallel source of events next to the pixel, so a campaign measured only by a script in the browser loses part of its purchases. That is why we implement it in the first month of working together. You can check what the Meta pixel sends from your site today in our [free analytics scanner](https://justidea.agency/en/analytics-scanner/). How soon do campaign results show? The first conclusions come two or three weeks after the start, once the learning phase is over, not after three days. We run Instagram from the same account as Facebook, because it is one advertising platform and one budget. ![Comparison of Meta Ads and Google Ads: in search, demand already exists and only needs capturing, in Meta Ads it first has to be created](https://justidea.agency/assets/ill-facebook-ads-popyt.svg) ### This is the service - You want to reach people who do not know you yet. - You have a media budget and want to know how many orders came from it. - The product can be shown in a picture, not only described in a query. - You accept replacing creatives, because material wears out faster. ### That is different work - Customers already search for your product on Google: that is Google Ads. - It is about what your followers see: that is running social profiles. - You want a recommendation from a creator, not a media buy: that is influencer marketing. Sources: [Meta advertising standards](https://transparency.meta.com/pl-pl/policies/ad-standards/) · [Conversions API in Meta's documentation](https://developers.facebook.com/docs/marketing-api/conversions-api/) FAQ ## Facebook Ads and Instagram: questions before deciding on a budget **### How much does advertising on Facebook cost?** Separate two things: you pay the ad budget directly to Meta and you decide how big it is, and you pay us for the management. The account audit while we discuss working together is free, and management starts from €300 net a month with an ad budget of up to €700, then grows together with the budget, which we quote individually. **### How is Meta Ads different from Facebook Ads?** Only in the name. Facebook Ads is the old name of the system, Meta Ads the current one. It is one ad account, one Ads Manager and one catalogue, from which ads go to Facebook, Instagram, Messenger and Marketplace. **### Do you audit Meta ad accounts?** Yes, and that is where we usually start, and while we discuss working together it is free. We check the campaign structure, event quality, overlapping audiences and how much of the reported sales the ads actually added. The audit is done by the same JustIdea specialist who then runs the account, and you get the list of fixes whether or not we start working together. An extended audit with a written report is quoted separately. **### Facebook Ads for online stores: which agency makes sense?** A Meta Ads agency that shows you the result after product cost and returns, not ROAS from the panel. Also ask who exactly will work on your account and how many hours a month. A Facebook Ads agency for an online store is also responsible for the product feed, because product campaigns take photos, prices and availability from it, and most problems with the cost per order start right there. If you are entering Poland, ask as well whether the agency knows the local marketplaces and payment habits, because they shape the offer the ads send people to. **### Do we need our own video material?** You do not have to, but without video you lose Reels and Stories, the placements with the cheapest reach. We can work with product photos and the catalogue, with material from creators, or shoot it ourselves. The last option is a separate service and a separate cost, which we mention before the start, not after the first month. ## Ad formats, strategies and optimisation: what to know about Meta Ads ** ### Who Meta Ads makes sense for The channel works best where the decision is quick and the product shows well in a photo: fashion, cosmetics, home furnishings, food, impulse purchases. With a more expensive basket and a long decision Meta Ads still works, but as a first touch whose closing shows up in another channel. We agree on this before the start, so that nobody counts orders after the first week. ** ### Why tracking matters more than campaign settings Meta learns only from the events that come back to it. If half of the purchases come back, the algorithm optimises for a picture that does not exist and narrows its own reach. That is why at JustIdea setting up server-side events is the first job on the account, before any change to the campaign structure. ** ### How we count the result To the revenue from the panel we add product cost and returns, and bring attribution to a common denominator with the other channels. Without this Meta looks better than it is, because it also credits itself with views without a click and with purchases by people who would have come back to the store on their own. We make budget decisions on margin, not on a ratio from the panel. ** ### Ad formats and campaign optimisation Each ad format works differently: a catalogue carousel shows the wide range of an online store, vertical video in Reels and Stories gathers reach among new audiences, and a Facebook ad in the feed works as a reminder. Campaign optimisation is therefore about matching the format to the stage of the decision, and we rarely touch the bids. Ads Manager shows return on investment its own way, so next to its report we keep the numbers from the store. Other services ## What else can we do for you? Meta Ads rarely works in isolation from the rest: the same traffic then has to be measured and often closed in another channel. These are the pages that most often come up in the same conversation, each with its own scope and its own quote. [### Google Ads advertising A Google Ads agency that asks about margin, returns and shipping cost before deciding on the budget. View ›](https://justidea.agency/en/services/marketing-agency/google-ads/) [### Social media We run profiles, write content and measure what it means for sales. View ›](https://justidea.agency/en/services/marketing-agency/social-media-marketing-2/) [### Server-side GTM We implement Server-Side Google Tag Manager (server-side tagging): tagging on the server side, resilient to blockers and cookie limits. View ›](https://justidea.agency/en/services/marketing-agency/server-side-tagging/) ## First we check how much your campaigns really added A 30-minute call, and you leave with a list of things to fix in the account: event quality, overlapping audiences and campaigns that credit themselves with other people's sales. This audit is free. If it turns out that Meta does not add up for you, we will say so and will not try to sell you anything. ![Three problems found in an ad account, event quality, overlapping audiences and campaigns counting other people's sales, put together into one list of fixes](https://justidea.agency/assets/ill-reklama-facebook-ads-audyt.svg) Book a Meta campaign review Book a Meta campaign review Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.