--- tytul: "International SEO Agency for European Markets" opis: "International SEO agency based in the EU: keyword research in each market's language, hreflang, local links and visibility in AI answers, country by country." adres: https://justidea.agency/en/services/marketing-agency/international-seo/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/International SEO International SEO [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # International SEO agency for brands growing in Europe Translating your site into German or French does not make buyers in Berlin or Lyon find it. We research what people type in each market, set up language versions and hreflang, earn links from the target country and measure every market on its own, in Google and in AI answers. One team in the EU, working with you in English. Order an international SEO audit See pricing ** Keywords from the market, not the translator We check what people search for in each country's Google. The translated word often has less demand there than the local one. ** Every country measured on its own Rankings, traffic and AI answers are tracked per market, so you see which country grows and which only costs money. ![Table of store market versions: Germany, France and Czechia with URL and hreflang code, the Spanish version missing its return link](https://justidea.agency/assets/ill-pozycjonowanie-zagraniczne-wersje-en.svg) ![Google](https://justidea.agency/assets/znak-google.svg) ![ChatGPT](https://justidea.agency/assets/znak-chatgpt.svg) 9 markets at Surf Inc., a brand we co-create Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Microsoft Advertising Elite Partner](https://justidea.agency/obrazy/microsoft-2025-300x104-9b4dfffa.png) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) The problem ## Why doesn't a translated site win traffic abroad? Translation carries the meaning of a text, not the search demand behind it. These are the three things we check first in every international SEO audit. ** ### Translated keywords, not local ones A translator picks a correct word, while buyers in that country type a different one. A well-translated category can target a phrase almost nobody searches for. ** ### Google shows the wrong language version Without correct hreflang, the search engine guesses which version to show. A buyer in Vienna lands on the page for Germany, with a different price and shipping. ** ### No links from the target country Your domain has authority at home, while nobody in the new market writes about it. Mentions in local media and industry directories have to be earned from scratch. Definition ### What is international SEO? **International SEO is** the work of making a website or online store visible in the search engines of other countries, in each market's language and on its keywords. It covers keyword research, language versions marked up with hreflang, content written for local queries, links from sites in the target country and separate measurement for every market. Google recommends marking up language versions so that each user gets the one meant for them. Sources: [Google, managing multi-regional and multilingual sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites) · [Google, localized versions of your pages (hreflang)](https://developers.google.com/search/docs/specialty/international/localized-versions) It is not translation Your translator or agency writes the text. We tell them which keywords it needs and how to mark it up, and we review it before it goes live. It is not choosing the market Whether a country pays off is a separate project. Here the market is already chosen, and the job is to make you findable in it. It is SEO run country by country Separate keywords, links and measurement for each version, in Google and in the answers of AI assistants. Comparison ## How is international SEO different from translation? Both give you a site in another language. The difference is whether a buyer in that country ever finds it. How is international SEO different from translation? | Element | Translation only | International SEO | | --- | --- | --- | | Keywords | Translated from your home language | Researched in each country's Google | | Language versions | Often without hreflang or with a wrong code | Hreflang both ways, with language and country code | | Category content | The same as at home | A brief with local keywords and buyer questions | | Links | From home-market sites | From media and directories in the target country | | AI answers | Nobody checks them | A separate question set in the market's language | | Measurement | Total traffic from all countries | Rankings and traffic for each market separately | Multilingual SEO ## Multilingual SEO: one site, several languages Multilingual SEO is the part of international SEO that keeps several language versions of one site healthy. Four things decide whether it works. ### One URL per language Each language version lives at its own address, for example /de/ and /fr/. Switching language only by cookie or browser setting hides versions from Google. ### Hreflang that points both ways Every version lists the others and itself. A pair without a return link is ignored by the search engine. ### Content written for the market Category copy, FAQ and product names follow the local keyword map, not a sentence-by-sentence translation. ### The same quality in every language Readers spot unreviewed machine translation at once. A native speaker reads every page before it goes live. Scope of work ## What do we do in each European market? The scope is the same for every country. What changes is the language, the keywords, the competitors and the sources of links. ### Keyword research in the local language We check demand and difficulty in that country's Google, not in a translation of your home keywords. The result is a keyword map for categories and service pages. ### URL structure and hreflang We define the addresses of language versions and the hreflang tags with language and country codes. Your developer or our DEV team implements them. ### Content briefs For each category you get a brief with keywords, buyer questions and headings. A native speaker on your side writes the text, and we review it before it goes live. ### Links from the target country We earn publications in media and industry sites of the market you want to grow in. The cost of a publication depends on the country and language. ### AI answers in the market's language We check whether ChatGPT, Gemini and AI Overviews mention your company when a buyer asks in their own language. An English result says nothing about the German one. ### Measurement per country Rankings, traffic and sales from search are counted separately for each version. You see which market grows and which needs a new plan. How we work ## Five stages of entering a new market with SEO We set up the first market most carefully. The next countries go faster, because the structure and the process are already in place. 1. 1 ### Data and goal first week We agree on markets, the categories with the best margin and access to Search Console and GA4. Without that, there is nothing to measure against. 2. 2 ### Audit of the market version first month We check hreflang, indexing, URLs and the content of each version. You get a list of fixes ordered by impact. 3. 3 ### Keyword map together with the audit We research keywords in the market's language and assign them to categories. This is the basis for briefs and internal linking. 4. 4 ### Fixes and content second and third month Your developer ships the fixes, a native speaker writes from the briefs, and we review both before publication. 5. 5 ### Links and reporting from the third month We earn publications in the target country and report rankings, traffic and AI answers for each market every month. Client reviews ## What do clients say about working with JustIdea? Ratings from three public profiles, including Clutch, which verifies each reviewer before publishing. AI assistants read such profiles too when they describe a company. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Pricing ## How much do international SEO services cost? We usually start with an audit of the market version, because it shows how much work a market needs. Ongoing work is quoted after the audit, for a set number of countries. To start ### International SEO audit Hreflang, indexing, URL structure, content and links of your market versions, with a list of fixes for your developer. from €980 one-off, net - Included: technical and content audit, keyword and competitor research in the target market, link analysis and a consultation after the audit. The price depends on site size and the number of languages. Order an audit Recommended ### SEO + AI Ongoing work on your results in Google and in AI answers in the markets you choose: content, links, FAQ and reporting. from €1,470 a month, net - Included: internal linking, page optimization, link building, content to plan, keyword and AI presence monitoring, and an online report. The number of markets is set in the quote. Ask for a quote Add-on ### Link building in the target market Publications in media and sites of the country you want to grow in, beyond the pool included in the package. Custom quote publication cost plus handling - The price is the publisher's fee plus 20% for handling. The fee depends on the market, language, topic and quality of the sites. Ask about link building Before we start ## Questions we hear before a European launch ### „We already have an English version” Buyers in Germany or France often search in their own language. The audit shows how many queries in your category are typed in German and how many in English. ### „We have no native speakers” A translation agency or a local copywriter can write the text. They get a keyword brief from us, and we review the result before it goes live. ### „We want every EU country at once” Start with one or two markets with the best margin. The process set up there carries over to the next countries faster. ### „Why an agency based in Europe?” We work in the EU time zone and watch European search and AI results from inside the market. We run the e-commerce of Surf Inc., a brand we co-create, across its European markets. FAQ ## International SEO: questions and answers **### What is international SEO?** International SEO is the work of making a website or store visible in search engines of other countries, in each market's language and on its keywords. It covers keyword research, language versions with hreflang, content for local queries, links from the target country and separate measurement for each market. **### What is the difference between international SEO and multilingual SEO?** International SEO targets countries, multilingual SEO targets languages. A site for Germany and Austria is one language but two markets, with different hreflang codes, prices and competitors. Most European projects need both, and we run them as one plan. **### How much do international SEO services cost?** An international SEO audit starts from €980 net, depending on site size and the number of languages. Ongoing work in the SEO + AI package starts from €1,470 net a month. Link building in the target market is quoted separately, because publication costs differ between countries. **### Subdirectory, subdomain or country domain?** Google describes the pros and cons of each setup. For a company entering a new market, we usually recommend a subdirectory on one domain, for example /de/. It benefits from the main domain's authority and is the cheapest to maintain. **### What is hreflang and why does it matter?** Hreflang is a tag in the page code that tells Google which language and country a version is for. Thanks to it, a buyer in Austria sees the page for Austria, not the one for Germany. The tags must point both ways, otherwise Google ignores them. **### Do you write content in German, French or Spanish?** We do not write copy in those languages. We prepare keywords and briefs, and a native speaker on your side or a translation agency writes the text. Before publication we review it for SEO and for how closely it follows the brief. **### Does international SEO cover ChatGPT and AI Overviews?** Yes, in the SEO + AI package. For each market we keep a separate set of questions in its language, because an assistant asked in German draws on different sources than one asked in English. **### Why work with an international SEO agency based in the EU?** JustIdea Agency is based in Kraków, Poland, in the EU time zone, and works with clients in English. We run the e-commerce of Surf Inc., a brand we co-create, across its European markets, so we see from our own data how search and AI answers differ between countries. ## Domains, hreflang and local search engines in international SEO ** ### A language code is not a country code Czech uses the code cs, not cz, even though Czech domains end in .cz. The German version for Austria is de-AT and for Switzerland de-CH. A wrong code switches the tag off while the page still looks fine. ** ### A page for the remaining countries The x-default tag points to the version for buyers in countries without their own page. Usually that is the English version or a country selector. Without it, Google decides on its own what to show, for example in Belgium. ** ### Links from the market, not from home Links from US or Polish sites change little in German Google. What counts are publications read in the target country, in its language and in your industry. That is why link building costs differ between markets. ** ### Not only Google In Czechia a large share of searches goes to Seznam, and the answers of ChatGPT or Gemini depend on the language of the question. For each market we check where your buyers actually search, and we measure results there. Related services ## Services we combine with international SEO International SEO starts once the market is chosen. These services help with the rest: entry into Poland, a full audit and visibility in AI answers. [### International expansion Entering Poland and Central Europe: the margin math and the launch order for the store, logistics and campaigns. View ›](https://justidea.agency/en/services/international-expansion/) [### SEO audit A full technical and content audit of your site, also across several language versions at once. View ›](https://justidea.agency/en/services/marketing-agency/seo-audit/) [### GEO Generative Engine Optimization: making AI search tools cite and recommend your brand. View ›](https://justidea.agency/en/services/marketing-agency/generative-engine-optimization/) [### AI SEO Brand visibility in ChatGPT, Gemini and AI Overviews, measured every month. View ›](https://justidea.agency/en/services/marketing-agency/ai-seo/) ## Let's check how your site performs in your target market On the call we look at your market version, check a few keywords in that country's Google and tell you where to start. After it you get a quote for the audit or for ongoing work. Book a call about your target market The first call is free and without obligation Order an international SEO audit Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.