--- tytul: "Marketing Automation Agency for E-commerce and B2B" opis: "Marketing automation agency: we build flows triggered by customer behaviour, segmentation from order history and lead nurturing tied to your CRM." adres: https://justidea.agency/en/services/marketing-agency/marketing-automation/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/Marketing automation Marketing automation for e-commerce and B2B [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # Marketing automation agency You have a database, consents and order history, yet a message to a customer still goes out only when someone on the team finds the time. We build flows triggered by the behaviour of one person: an abandoned basket, no second order, the end of the supply of a product bought regularly. Segmentation comes from purchase history, and when you sell to businesses, the flow runs lead nurturing and hands the contact to a salesperson in the CRM. Book a call about automated flows See how we quote ** Revenue attributed to each flow Every flow has its own tag in analytics, so the report shows how much that flow brought in on its own, not the whole platform together. ** Three flows first First the flows with the quickest payback. We add more once the first ones earn and there is something to count. ![An automated flow: event, condition, message](https://justidea.agency/assets/ill-automatyzacja.svg) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) ![Klaviyo Partner](https://justidea.agency/obrazy/klaviyo-partner-300x115-26317c32.webp) ![Mailchimp Partner](https://justidea.agency/obrazy/mailchimp-partner-300x201-b8bdd4d0.webp) ![ExpertSender Premium Partner](https://justidea.agency/obrazy/expertsender-premium-300x60-f6573b2d.webp) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) up to 11 wks from the audit to the launch of the first flows Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![ExpertSender Premium Partner](https://justidea.agency/obrazy/expertsender-premium-300x60-f6573b2d.webp) ![Klaviyo Partner](https://justidea.agency/obrazy/klaviyo-partner-300x115-26317c32.webp) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) ![Mailchimp Partner](https://justidea.agency/obrazy/mailchimp-partner-300x201-b8bdd4d0.webp) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) Starting point ## Why does an implemented automation bring no revenue? Four situations we find when we take over an account after a previous implementation. ** ### Platform bought, three flows running A welcome, a basket and a newsletter, which is what the implementer set up at the start. You pay for the whole licence, and three events are doing the work. ** ### One message for the whole database A customer after their first purchase and someone who has bought every month for three years get the same thing. Without segmentation the number of unsubscribes grows. ** ### Nobody knows which flow earns The report shows opens and clicks for the whole platform. Without revenue attributed to each flow you cannot decide which one to develop and which to switch off. ** ### Order data does not get through The platform does not know what the customer bought or whether the order came back. The flow then recommends a product that has just been returned. Definition ### What is marketing automation and how does an automation system work? **Marketing automation is** a system that sends a message matched to the behaviour of one person on its own, for example after an abandoned basket, without anyone clicking on your side. Trigger, condition and message A flow starts after an event in the shop, checks conditions, for example whether the customer has bought in the meantime, and only then sends an e-mail, an SMS or a web push notification. Segmentation from order history A one-off customer, a returning one and one who has stopped buying get different content. The basis is what they bought, not what they declared in a form. Integration with the shop at the start The platform has to know orders, returns and stock levels, which is why we do the integration before the first flow. How we implement ## What does a marketing automation implementation look like, step by step? We start with the database you already have and choose the platform after that. Each stage ends with something you approve: a list of flows, a measurement map, a finished flow before launch. 1. 1 ### Database and journey audit up to 2 weeks We check the quality of the database, the consents, the order data and the points where customers drop off. The result is a list of flows ranked by expected return. 2. 2 ### Integration and measurement 2-4 weeks We connect the platform to the shop and to analytics, so revenue can be attributed to a single flow. 3. 3 ### The first three flows 3-5 weeks Build, copy, testing and launch. After a month you know how much they brought in, and only then do we decide on the next ones. 4. 4 ### Expansion and optimisation ongoing More flows, tests of content and settings, and regular database cleaning. A flow that brings no revenue for a quarter gets switched off. Client reviews ## JustIdea's ratings on Google, Facebook and Clutch A flow sends messages under your logo without the team being involved, so an error in the settings reaches customers straight away. That is why it is worth checking a marketing automation provider before the implementation. The ratings cover JustIdea as a whole, not only marketing automation implementations. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## The marketing automation platforms we work with We match the platform to your shop's needs, the scale of your activity and the automations you plan. We work with five vendors and hold partner status with them, which also gives us access to their direct support. ### ExpertSender Premium Partner ExpertSender, marketing automation platform The highest partnership tier with the vendor we have worked with longest. We use it for large databases and where e-mail, SMS and web push notifications need to run in one flow. ### Klaviyo Partner Klaviyo, marketing automation platform for e-commerce A platform built around order data, so segmentation by purchase history is simplest here. We choose it for shops selling in several markets and for products bought regularly. ### HubSpot Certified Partner HubSpot, CRM and marketing automation partner programme The choice for selling to businesses, where a flow ends not with an order but with handing the contact to a salesperson. Connecting automation to the CRM lets you count how many of those contacts ended in a contract. ### Mailchimp Partner Mailchimp, e-mail marketing and automation platform A solution for smaller databases and for businesses that are starting out. With a few thousand addresses a more expensive platform usually does not pay for itself. ### GetResponse MAX Trusted Partner GetResponse MAX, marketing automation platform A Polish vendor in its version for larger senders: flows, webinars and sales funnels in one panel, with an account manager on the manufacturer's side. The choice where the team wants to work in Polish and launch quickly. How we quote ## What a marketing automation implementation costs It depends on two things: whether the platform is already in place and how many flows go into the first stage. We check the first in the audit, and you agree the second with us in a workshop. You pay the platform licence separately, directly to the vendor, so our quote does not include it. One-off ### Audit and plan What can be done with the database you already have, and in what order. Quote after a call a report with flows ranked by return - Included: an audit of the database and consents, an analysis of purchase journeys, a list of flows ranked by expected return and a platform recommendation. I want an audit Most popular ### Implementation Connecting the platform to the shop and to analytics, and launching the flows with the quickest payback. Quote after a workshop integration plus the first flows - Included: integration with the shop, setting up revenue measurement per flow, building and writing the first flows, and testing before launch. Get a quote Subscription ### Care and development More flows, content tests, database hygiene and a monthly revenue report. Quote after implementation a month - Included: expanding flows, A/B tests of content and send time, database cleaning and a report attributing revenue to specific flows. Get a quote [E-mail marketing and automation price list](https://justidea.agency/en/pricing/email-marketing/) A mechanism, not a promise ## Why your tool does not see 97% of the people on your site A talk, in Polish, on the difference between marketing automation built only on an API and one with its own JavaScript pixel. Using a shop we co-run as the example: where we collect consent, how a retroactive flow attaches events from before sign-up, and what happened to abandoned baskets after the tool was changed. In the shop from the talk, the flow recovers 15 to 25 per cent of abandoned baskets, and only those where it is known who left the basket can be recovered. **![Mateusz Haber during a talk on marketing automation](https://justidea.agency/obrazy/wideo-marketing-automation.webp) Watch the talk · 14 min Event.Ecommerce.pl 2.0 · August 2024** ![Mateusz Haber](https://justidea.agency/obrazy/mateusz-haber.webp) „What if we had our own pixel? A pixel I call the marketing automation pixel”, **Mateusz Haber**, CEO of JustIdea Agency and CEO of Surf Inc. [Watch on YouTube →](https://www.youtube.com/watch?v=gtNGDOpkKv0) Doubts before working with us ## Four concerns before implementing marketing automation ### “Our database is too small” Even with a few thousand addresses, marketing automation can bring measurable results. The implementation price is similar whatever the size of the database, so it is worth judging the potential of automation by the number of customers and how they behave, not by the number of addresses alone. ### “We implemented it before and nothing came of it” Often the problem is not the marketing automation platform itself, but the lack of a proper integration with orders and customer data. Then the flows cannot reach the information they need to work properly. During the audit we check where the problem lies and whether it can be fixed without changing the platform. ### “We don't want to flood customers with e-mails” Well-planned email marketing is not about sending more messages, but about matching them better to customer behaviour. Automation lets you send a message when a customer takes a specific action, instead of sending the same campaigns to the whole database. ### “We'll do it ourselves, we have a platform” It can be done, and sometimes that is exactly our advice. Using a marketing automation platform is relatively simple; the bigger challenge is a correct integration with orders, customer data and the measurement of revenue from flows. If those are set up well, the rest can be run in-house. Where the service ends ## How does marketing automation differ from e-mail marketing and a CRM? Short answer Marketing automation is messages the platform sends on its own after a customer does something in the shop. E-mail marketing is a campaign sent on the brand's initiative to a segment. A CRM is where, when selling to businesses, lead nurturing ends and the salesperson's work begins. These three scopes meet in one conversation and we usually run them together, but in the quote they stand separately: flows and revenue attribution are in this service, campaigns to a segment are in e-mail marketing, and implementing the CRM itself is quoted separately. If you need all three, we agree that on the first call. ![A flow triggered by one person's behaviour, a campaign to a segment and a contact handed over to the CRM](https://justidea.agency/assets/ill-mail.svg) ### This is the right service - You have a shop with order data and want messages to go out on their own. - The platform is in place, three flows are running and nobody knows which of them earns. - You want revenue attributed to each flow in the report, not an open rate. ### Start with something else - You want to write to your database on your own initiative about new products and promotions: that is e-mail marketing. - You sell to businesses and everything is meant to happen in the CRM: we connect it with HubSpot, which is a separate scope. - The database has no consents or nobody has written to it for a year: tidy up the database first. FAQ ## Marketing automation: questions before you decide **### How much does a marketing automation implementation cost?** Individual elements have fixed prices, starting from €130 net for a pop-up, with a landing page in GetResponse, a mailing campaign and tidying up and segmenting the database priced separately. A full implementation from scratch covers integration with the shop, setting up measurement and building the first flows, so we quote it after a workshop. You pay the platform licence separately. **### Which platforms do you implement marketing automation on?** On the five where we hold partner status: ExpertSender, Klaviyo, HubSpot, Mailchimp and GetResponse MAX. For large databases and many channels at once we most often work on ExpertSender, for products bought regularly on Klaviyo, for selling to businesses on HubSpot, and for smaller databases on Mailchimp. We give the recommendation in the audit, together with the reason. **### Which flows do you implement first?** The three that pay back fastest in almost every shop: abandoned basket, abandoned product browsing and no second order within a set time window. Only after them come flows for the customer lifecycle, database reactivation and replenishment of products bought regularly. **### How soon can you see results?** The first flows start bringing in revenue in the week after launch, because they work on the traffic you already have. The full picture appears after two or three months, once enough people have gone through the flows to compare content variants. An implementation from scratch, from the audit to the launch of the first flows, usually takes up to eleven weeks. **### What does lead nurturing look like in B2B sales?** In B2B a flow rarely ends with an order. Lead nurturing gives the contact further materials and watches for the moment it goes to a salesperson: after viewing the price list or downloading the catalogue. The platform then has to be connected to the CRM, so you can count how many of those contacts ended in a contract, not just how many messages went out. ## Marketing automation: what decides the result of an implementation ** ### Why we measure revenue, not opens Opens stopped being reliable after privacy changes in e-mail clients, which open the message on the user's behalf. Clicks tell you about interest, not money. We base the decision on which flow to develop on the revenue attributed to it in analytics. ** ### Segmentation and database hygiene are part of the service A database nobody has written to for a year has low deliverability and can lower the sender domain's reputation for months. Reactivation goes in stages, on small batches, switching off addresses that do not respond, and segmentation is built from order history, not from declarations in a form. ** ### Automation, consents and GDPR A behaviour-based flow requires consent to profiling, and commercial sending requires a separate consent for the channel. Consents are collected at sign-up and at purchase, and their scope decides which flows you are allowed to launch. We check this in the audit, because fixing it after implementation usually means collecting consents all over again. ** ### Lead nurturing in B2B and measurement in the CRM A shop has an order, so the flow ends in a measurable transaction. A service business has an enquiry whose value is only known after a conversation, so lead nurturing ends with handing over the contact, and measurement has to reach into the CRM. They are two different pieces of work and we quote them differently. Other services ## What most often comes together with automation Services we most often discuss together with automation. Each has its own scope and its own quote. [### Email marketing Campaigns on the brand's initiative to a segment: database, content and deliverability. View ›](https://justidea.agency/en/services/marketing-agency/e-mail-marketing-2/) [### Data warehouse Integrating ads, shop and warehouse in one database. The report shows profit after the cost of goods and after returns, which is the number you can base decisions about flows on. View ›](https://justidea.agency/en/services/marketing-agency/ecommerce-data-warehouse/) [### PrestaShop shops Building and developing shops on PrestaShop: migrations without losing rankings, ERP integrations and technical support. View ›](https://justidea.agency/en/services/e-commerce/prestashop-stores/) ## Let's check what can be done with your database The audit shows where customers drop off, which flows will pay back fastest and whether the platform you pay for is connected to orders. ![An automated flow with revenue attributed to each step](https://justidea.agency/assets/ill-usluga-marketing-automation-scenariusz.svg) Book a call about automated flows Free consultation, no obligation Book a call about automated flows Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.