--- tytul: "Marketing Consulting Services for B2B Companies" opis: "Marketing consulting services for B2B: what to do, in what order and what to stop, based on your numbers. Recommendations on paper, quoted after a call." adres: https://justidea.agency/en/services/marketing-agency/marketing-consulting/ serwis: "JustIdea Agency" jezyk: en zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/Marketing consulting Consulting [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) # Marketing consulting services for B2B companies Most companies do not need another channel, but a decision on which of the current ones makes money and which eats the marketing budget. We run our marketing consulting services on your numbers, channels and team, and finish with a document: what to do, in what order, what to switch off and how much it costs. With no commitment that we will be the ones to do it, and with a list of things you will do without us. Book a call about your marketing What you get ** Recommendations, not an offer The result is a document with decisions and their order, not a proposal to work together. You can implement it with anyone, another agency included. ** We also say what not to do The list of things to switch off is often shorter than the to-do list, and it needs no new budget to work. ![Consulting recommendations ranked by their effect on the result](https://justidea.agency/assets/ill-doradztwo.svg) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) 3-5 weeks from data to recommendations Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota-logo-pasek.svg) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-logo-pasek.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) ![Meta Business Partner](https://justidea.agency/obrazy/meta-partner-300x172-8802cc64.webp) ![HubSpot Certified Partner](https://justidea.agency/obrazy/hubspot-partner-300x145-34b60f9f.webp) ![ExpertSender Premium Partner](https://justidea.agency/obrazy/expertsender-premium-300x60-f6573b2d.webp) ![GetResponse MAX Trusted Partner](https://justidea.agency/assets/osiagniecia/partner-getresponse-max.webp) Starting point ## When is marketing consulting cheaper than another agency? When the problem is not execution, but a decision. Four situations in which execution ordered before the direction is settled has to be ordered a second time. ** ### Several channels, none counted to the end Each reports its own metric and each looks good. Without a shared measure you cannot settle which one gets more budget. ** ### The team wants budget, the board wants a number The conversation stalls because each side measures success differently and is right by its own measure. A consultant's role is to agree on one measure, not to declare someone right. ** ### A new agency every year The third contractor in a row and the same effect. That usually means the problem does not lie in execution, but in what you commission. ** ### You are entering a new market or launching a new product Decisions taken at the start carry weight for the whole year, and a campaign heading in the wrong direction costs exactly as much as one heading in the right one. Definition ### What are marketing consulting services? **Marketing consulting is** work in which someone from outside goes through your data, channels and team, and then says what to do next and what to stop. Marketing advisory and marketing consulting are two names for the same service. Compared with agency management, there is one difference: here the product is the decision itself, not an invoice for running campaigns. We start with the numbers, not with ideas Margin after product cost and returns, cost of acquisition in each channel, customer value over time. Without these three numbers a recommendation is an opinion. The order matters more than the list Ten good ideas carried out at once give a worse result than three in sequence. That is why every recommendation gets a priority and an estimated return. We take into account who will do it A recommendation nobody can carry out is worthless. So for each one we write whether your team does it, an agency, or nobody. What it looks like ## What does the consulting process look like step by step? We start with an audit of the marketing activities you already run and finish with a document, not a presentation. Three to five weeks pass from access to recommendations. 1. 1 ### Data and interviews 1-2 weeks Access to analytics and ad panels, the margin calculation, conversations with the people responsible for marketing and sales. This is usually where the first surprise comes out. 2. 2 ### Analysis and workshop 1-2 weeks The channels compared with one measure, a competitor review and a workshop where we test the conclusions against your knowledge of the market. It is the only stage for which we ask the team to be present. 3. 3 ### Recommendations 1 week A document with decisions: what to do, in what order, what to switch off, how much it costs and who will do it. Plus an hour of discussion with the team. 4. 4 ### Support during implementation optional We can stay on call while the recommendations are implemented, also when someone else carries them out. This is a separate, cheaper form of working together. Client reviews ## You are buying an opinion, not a product, so check who gives it In consulting you pay for a recommendation, sometimes one that reads "do not do this", and there is nothing tangible to receive and compare with the offer. Before the call you can check one thing: how our opinion worked out for others. The three JustIdea profiles are public and open to a review from any client. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## We only advise on channels we run ourselves We have no opinion on a channel we do not manage on someone else's budget. That is the only guarantee that can be given in consulting: the recommendation rests on accounts we are responsible for every month. ### Google Premier Partner Google, top tier of the Google Partners programme A recommendation about the search budget is worth as much as the knowledge of how this channel behaves at scale. Google awards the status on client results, not on passed tests, so it speaks of practice, not of a certificate. ### Meta Business Partner Meta, partner programme for Facebook and Instagram The second channel where the question "is it worth it at all" comes up most often. We answer it with data from the accounts we run, not from industry articles. ### HubSpot Certified Partner HubSpot, CRM and marketing automation partner programme In B2B sales, a marketing recommendation ends in the CRM or it ends nowhere. Knowing this layer lets us count a channel through to the signed contract, not just to the enquiry. How we price ## How much do marketing consulting services cost? There is no fixed price: we quote by scope and the number of working days, because the gap between a company with one category and one selling in five markets is several-fold. The price does not depend on whether you order anything from us afterwards. One meeting ### Consultation We go through your situation and tell you whether full consulting makes sense for you. Free a 30-minute call - Included: 30 minutes of conversation about your situation and a clear answer if we think an audit of one channel is enough for you. Book a call Most popular ### Consulting A full review of channels, numbers and team, ending with decisions with their order and cost. Quote after a call 3-5 weeks, a document with recommendations - Included: analysis of data and margin, team interviews, the channels compared with one measure, a workshop, a document with recommendations by priority and an hour of discussion. I want a quote After consulting ### On-call support during implementation We stay available while the recommendations are implemented, also when someone else carries them out. Quote after a call monthly, an agreed number of hours - Included: an agreed pool of hours a month for consultations, reviewing results and settling decisions that come up along the way. I want a quote [See the price list](https://justidea.agency/en/pricing/) Before we start ## Marketing consulting: four things we hear ### “You will advise us to order from you” A fair concern, which is why the price of consulting does not depend on what you order afterwards. For every recommendation we write who can carry it out, your team and another agency included. ### “We know what to do, we lack hands” Then consulting is unnecessary, and we say so in the first call. You order it when there is no agreement on direction, not when execution is missing. ### “This will be another presentation for the drawer” That is why the result is a document with the order, cost and contractor for each item, not slides with directions. Something you can split into tasks on Monday. ### “We have no data to base this on” Almost nobody has all of it, and that is usually the first recommendation. We work with what there is and mark which conclusions are certain and which are a hypothesis to test. Limits of the service ## How is marketing consulting different from a strategy and from an audit? Short answer Consulting settles individual decisions in marketing that already runs: which channel to feed, what to switch off, how to measure. A marketing strategy builds the whole twelve-month plan, with a budget and a calendar. An audit answers what is wrong in one channel. Consulting ends with a document with decisions, their order and a contractor for each item, not an offer to work together. Implementation can be led by your team, another agency or JustIdea. We are talking here about consulting for companies in general: manufacturing, services, trade and those running an online store. When the question concerns only the store, margin after returns and the range, the right service is e-commerce consulting. ![One decision, a plan for the year or a diagnosis of one channel: three different scopes and three different prices](https://justidea.agency/assets/ill-strategia-marketing.svg) ### This is the service - Several channels, none counted to the end. - The third agency in a row and the same result. - You are entering a new market and want a decision before spending the budget. ### Start with something else - You need a twelve-month plan with a budget: that is a marketing strategy. - The problem is clearly in one channel: that is an audit of that channel. - The question concerns the store, margin and range: that is e-commerce consulting. FAQ ## Frequently asked questions about marketing consulting services **### What does marketing consulting involve?** Someone from outside goes through your data, channels and team, and then says what to do next, in what order and what to stop. The work ends with a document with decisions, costs and a named contractor for each item, not a contract for running campaigns. That is the whole difference from agency management. **### How much does marketing consulting cost?** The first call, 30 minutes, is free. A single strategy consultation with our CEO costs €250 net per hour, less for companies we already work with. A full consulting project is priced by scope and the number of working days, because between a company with one category and one selling in five markets the gap is several-fold. A brand and communication strategy is a separate service with its own quote. **### How is consulting different from an audit?** An audit answers what is wrong in one area, for example in campaigns or SEO. Consulting answers what to do with your marketing as a whole, and it also covers decisions about what not to do and what to give up. If the problem is clearly in one channel, an audit of that channel is cheaper and faster, and that is what we advise then. **### I am looking for a marketing consultant to hire. Do you do that?** We do not recruit or provide people for full-time roles. That is a different service from ours, and it is worth settling at the start, because "marketing consultant" covers two different things. What we can do is be your outside consultant on an ongoing basis, as an agreed pool of hours a month, and at a smaller scale that is often cheaper than a full-time hire. **### Does marketing consulting make sense with a small marketing budget?** If your whole marketing budget goes into one channel today and nobody argues about the direction, consulting is unnecessary, and we will say so in the first call. It makes sense when the decision on how to split the budget is real, not when there is nothing to split. At a smaller scale, an audit of one channel or ongoing on-call support with an agreed pool of hours is often the cheaper option. **### What exactly do I get at the end?** A document with recommendations ranked by priority, each with an estimated return, cost and a note on who can carry it out. Plus a comparison of channels counted with one measure, a list of things to switch off and an hour of discussion with your team. All of it is yours and you can implement it with anyone. **### How long does a consulting project take?** From three to five weeks, counted from when we get access. The first stage, gathering data and interviews, takes longest, because it depends on the state of your analytics and how many people need to be heard. The document itself is written in the last week, and that is also when the discussion takes place. ## Marketing budget, margin and the line between consulting and agency work ** ### Consulting versus agency management An agency is responsible for execution and for a channel's result, a consultant is responsible for the decision and its justification. A conflict of interest arises when one company does both and prices consulting depending on what it will then commission from itself. That is why the price of consulting at JustIdea is fixed and does not depend on further work together. ** ### Why we start with margin, not with channels Until you know how much is left on an order after product cost and returns, you cannot say which channel is profitable. An ad panel will show a positive result even when you lose money on the transaction. Establishing this one number is often the most valuable part of the whole project, because it most often turns out that nobody in the company knows it. ** ### The list of things to switch off is part of the result Recommendations that only add tasks are easy to write and hard to carry out, because the team's calendar is already full. That is why every project also produces a list of things to stop: channels, reports and rituals that cost time and do not change the result. This part needs no new budget to work. ** ### Marketing consulting from Kraków, and remotely Our office is in Kraków and that is where the workshop takes place, because it is the only stage at which having everyone at one table changes the result: marketing, sales and the person who decides on the budget have to hear each other. The rest of the work is remote, so we work with companies across Poland and beyond. Other services ## Services that most often come into the same conversation A recommendation rarely ends with a single decision: one thing then needs a longer plan, another needs measuring, a third needs fixing in-house. These are the three pages we refer to most often, each with its own scope and its own quote. [### Marketing strategy Channels, budget, calendar and measures for twelve months, when there is more than one question. View ›](https://justidea.agency/en/services/marketing-agency/marketing-strategy/) [### E-commerce consulting The decisions that decide whether a store makes money: margin after returns, range, platform, marketplaces, foreign markets. View ›](https://justidea.agency/en/services/marketing-agency/ecommerce-consulting/) [### SEO audit A technical and content analysis of the site: what blocks visibility in Google and what to fix first. View ›](https://justidea.agency/en/services/marketing-agency/seo-audit/) ## Let us start with a 30-minute call, not a project In the first call we go through your situation and tell you whether full consulting makes sense or an audit of one channel is enough. If it is enough, we will say so. ![A matrix of recommendations by effect on the result and cost of implementation, with one marked as the first priority](https://justidea.agency/assets/ill-doradztwo-marketingowe-priorytet.svg) Book a call about your marketing First call free of charge and with no obligation Book a call about your marketing Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.