--- tytul: "RTB House: Advertising, DSP and Performance Marketing" opis: "RTB House is a deep learning ad platform for e-commerce. We make sure programmatic campaigns add sales rather than buying back ones you already had." adres: https://justidea.agency/en/services/marketing-agency/rtb-house-ads/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/RTB House Ads Advertising [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # RTB House advertising for online shops RTB House is an external DSP platform that buys ad space for you programmatically. Who sees a product and at what price is decided by its own deep learning model, not by your specialist. You do not bid and you do not see the auction, you get a finished result in the dashboard. That is why, with this channel, we do not adjust bids. We check whether that result is incremental sales or credit taken for orders that would have come anyway. Book an RTB House campaign review Packages and prices ** The contract and the data stay yours You pay the media budget directly to RTB House, under your own contract. We run campaigns on your account and your feed, so when we stop working together there is nothing to recover. ** Incrementality instead of ROAS We count the sales that would not have happened without this channel. In programmatic campaigns, that is not the same number as the ROAS in the dashboard. ![The four steps of a programmatic auction and a comparison of buyers' bids for one request](https://justidea.agency/assets/ill-rtb-aukcja.svg) ![RTB House](https://justidea.agency/assets/platforma-rtb-house.svg) 4-16 h of specialist work a month, depending on the package Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![base. (BaseLinker)](https://justidea.agency/assets/partner-base.svg) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) Starting point ## Why does the result in the RTB House dashboard need checking with a test? Because the dashboard credits itself with orders after the last impression, including ones that would have come without the ad. The three things below decide how big that gap is for you, and it can only be measured with an incrementality test. ** ### Attribution instead of incrementality The model targets the users most likely to buy, which includes people who would have bought anyway. Their orders still end up in the channel's result. ** ### Your specialist does not set the bidding Optimisation happens inside the RTB House platform. What stays on your side is the feed, the exclusions and the budget, not the bid in the auction. ** ### Overlap with remarketing Without exclusions, several networks bid for the same user at the same time, and each records the same conversion. Added-up reports then show more orders than there really were. Definition ### What is RTB House and how does its deep learning work? **RTB House is** a DSP platform, a system that bids for ad space from publishers on your behalf, programmatically. Its own deep learning model controls who is reached and at what bid, and the creatives are built from your product feed. The advertiser does not set the bidding, it supplies the data and makes sure the result can be defended. That is why JustIdea starts this channel with the feed and the measurement, not with campaign settings. Optimisation on the vendor's side The model decides on reach and on the bid. That simplifies the day-to-day work and makes it harder to check where the result came from. The feed as fuel The quality of the catalogue does more here than anything you can set in the dashboard. Gaps in titles, prices and availability show up in the result straight away. An incrementality test as a condition Until the channel is switched off for part of the traffic, its effect cannot be separated from sales that would have come back on their own. How it works, step by step ## From the product feed to an incrementality test Four stages. Programmatic campaigns start only in the second, because in the first we collect the data the model learns from. The third decides the budget, and it is the one most often skipped. 1. 1 ### Feed and measurement 1-2 weeks The product catalogue, the RTB House tag and order measurement. This is the only part of the channel we fully control. 2. 2 ### Launch and exclusions 2 weeks We start the campaigns and agree with the other channels who buys which user. Without that split, you pay twice for the same reach. 3. 3 ### Incrementality test 3-4 weeks We switch the channel off for part of the traffic and compare sales in the two groups. This is where the channel's effect shows for the first time, six to eight weeks from the start. 4. 4 ### Budget decision ongoing work The budget stays where incrementality justifies it. If there is none, we say so plainly, even when the dashboard shows the highest ROAS in the whole account. Client reviews ## Retargeting is easy to overrate, agency ratings are harder What matters is whether the contractor measures how much in sales the channel adds, instead of copying the result from the dashboard. The average below describes the work of all of JustIdea, not just RTB House campaigns. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certificates and partnerships ## Where we get data from outside the RTB House dashboard The result of a channel that measures itself has to be set against something external: the shop's data and the channels that brought in the traffic. Below are the statuses that show how we work on both sides of that comparison. ### base. (BaseLinker) BaseLinker, integration partnership Product recommendations take data from the catalogue and from stock levels. An integration partnership with base. (formerly BaseLinker), the order and stock management system widely used by Polish online shops, means we look after that layer, not just the creatives. ### Top PPC Company, e-commerce Poland Clutch, ranking of paid campaigns in e-commerce A ranking of paid campaigns in e-commerce. Clutch phones the author of every review before publishing it, so the position speaks for budgets actually settled. ### Google Premier Partner Google, top tier of the Google Partners programme A retargeting result has to be set against the channels that brought in that traffic, which is why we read it together with the purchase paths in Google Analytics, not in the RTB House dashboard alone. We use those paths every day in the Google campaigns we run for clients. Doubts before we work together ## Four things we hear about RTB House Each one is answered by an incrementality test on a control group, not by a number from the platform's dashboard. ### „The algorithm does it by itself, why pay an agency” For what the algorithm will not do: the incrementality test, excluding customers who come back on their own, agreeing boundaries with the other channels and recommending when to switch the campaign off. The platform optimises for its own result, JustIdea for your profit and loss. ### „The dashboard shows a great return” The dashboard credits itself with sales after the last impression. That is why we ask for an incrementality test on a control group and base the budget decision only on that. If the test comes out badly, we recommend ending the campaign, and you have it in writing. ### „It overlaps with our remarketing” It overlaps on the same people until someone splits visitors between the channels and caps the number of impressions per person. We set this up on both sides, so one customer does not see the same product in several networks at once. ### „The minimum budget is too high” In the classic managed partnership, RTB House sets the budget terms in the contract, while its self-service platform rtb.com works with no minimum budget. For a small shop we advise against starting anyway, because the model has nothing to learn from. We say so in the first conversation, before you sign anything with the platform. Where the service ends ## How much traffic does RTB House need to make sense? Short answer Enough traffic for the model to learn from. With little traffic we advise against starting, because you pay for the model's learning, even if the entry budget is no longer a barrier. One thing weighs even more than traffic: agreeing to an incrementality test instead of trusting last-impression attribution. The difference from Google Ads is bigger than it looks from outside. There we bid ourselves and see every search you pay for. Here the vendor's model bids, and we get the result after the fact, so it can only be checked with a control group. That is why JustIdea agrees this test before the launch, not after the first report. ![An algorithm that needs data and an incrementality test, versus remarketing with full control over bids](https://justidea.agency/assets/ill-kampanie.svg) ### This is the service for you - You have large, recurring traffic and want retargeting beyond Google and Meta. - You agree to an incrementality test on a control group before we raise the budget. - You want someone to watch the exclusions and how often the same customer sees ads in different networks. ### Start with something else - Your shop is small: the model will get too little data for the result to be repeatable. - You want to set bids yourself: that is remarketing in Google Ads or Criteo. - Your product feed is incomplete: start with that, because the creatives are built from it. Pricing ## How much does running RTB House campaigns cost? We price the service by the size of the ad budget and the number of hours of work a month, because those say how much can realistically be done on the account. One package is one channel: RTB House run alongside Google Ads is two packages, because it is a separate relationship with the vendor and separate measurement. You pay the media budget directly to RTB House, so it is not included in these amounts. Before we work together ### Account audit We check your RTB House campaigns, if they are already running, the measurement, and whether your traffic is enough for the model to learn from. Free while we discuss working together - Included: a review of the campaign structure and the state of measurement, pointing out where budget leaks, and a conversation about the opportunities in your business. An extended audit with a written report, a full assessment of campaign structure, conversion quality and exclusions and a prioritised list of changes is priced separately. Order a free audit Most popular ### Ongoing management Running the channel, exclusions against the other channels, an incrementality test and a results report. from €300 a month, packages from 4 to 16 hours - Included: one specialist assigned to the account, running campaigns in one channel, measurement setup and a written report. From the Basic package upwards you also get product feed management, a performance marketing strategy, regular analytics checks and an online reporting meeting. A second ad channel is a separate package. Get a quote Budget above €10k ### Enterprise Several markets, a large product catalogue and a scope of work matched to the scale of the account, with no fixed cap on hours. Custom quote a team, not a single specialist - Included: a team on our side, a quarterly strategy workshop and forecasts. Reporting set against product margin and returns needs a data warehouse, which at this scale we recommend and price separately. Get a quote [See the packages in the price list](https://justidea.agency/en/pricing/performance-marketing/) FAQ ## RTB House advertising: questions before you decide **### How is RTB House different from Criteo?** Both buy ad space programmatically and build ads from the product feed. RTB House relies more heavily on its own deep learning model and leaves the advertiser fewer settings; Criteo offers more of them. From the point of view of judging results, the difference is small: in both you have to separate incrementality from attribution. **### How soon do RTB House campaigns show results?** Reach and spend show in the dashboard from the first days, but those are not results yet. The number you can base a budget decision on comes from the incrementality test, six to eight weeks from the start: a week or two for the feed and measurement, two for the launch and exclusions, three or four for the test itself. **### How much does running RTB House cost?** The account audit while we discuss working together is free, and the service starts from €300 net a month and grows with the ad budget, with a three-month notice period. For the largest budgets we quote individually. We manage the product feed that RTB House ads are built from from the Basic package upwards, and you settle the media budget directly with RTB House. **### What if the incrementality test comes out badly?** We will say so and recommend switching the channel off or cutting the budget, even if it looks the best in the whole account in the dashboard. Keeping a channel that adds nothing costs more than admitting a hypothesis was wrong. **### Do the account and the data stay mine?** Yes. You sign the contract with RTB House, and we run the campaigns with access to your account, so when we stop working together nothing needs moving or recovering. The tag in your shop sends RTB House data about visits, so we set it up to work only within the consent given in the cookie banner, as GDPR requires. ## Deep learning, first-party data and the limits of control in RTB House ** ### When an algorithmic channel makes sense With steady, large traffic and a catalogue with plenty to choose from. The model learns from data, so a small shop with little traffic will not give it enough material and the result will be random. This is not a channel for the start, but for the stage when traffic acquisition is already working. ** ### Why we ask about incrementality, not ROAS Because the model optimises for purchase probability, so by definition it targets the people closest to a decision. The dashboard can then show a great return that the business does not see in its profit and loss. The only answer is a test with the channel switched off for part of the traffic. ** ### What we can really influence The product feed, exclusions against the other channels, the budget and how it is measured. That sounds less impressive than bid optimisation, but in an algorithmic channel these four things account for most of the difference in results. JustIdea controls these four things; the vendor's model controls everything else. ** ### Deep learning, AI and first-party data RTB House is a DSP platform that uses deep learning, meaning deep neural networks, to buy ad space and choose products, instead of manually set rules. This kind of artificial intelligence learns from first-party data from your shop: products viewed, baskets and orders. For the advertiser it means few settings and a heavy dependence on data quality. AI on the platform side does not remove the need to work on the feed, the measurement and the incrementality test. RTB House product ads show on publishers' sites across the open internet. Other services ## What else needs setting up around this channel Retargeting does not work on its own: someone had to bring in the traffic it wins back, and someone has to maintain the feed the creatives are built from. Below are three pages that most often come up in the same conversation, each with its own scope and its own pricing. [### Criteo Ads Criteo advertising for e-commerce: dynamic product retargeting beyond Google and Meta. View ›](https://justidea.agency/en/services/marketing-agency/criteo-ads/) [### Google Ads advertising A Google Ads agency that asks about margin, returns and shipping cost before deciding on the budget. View ›](https://justidea.agency/en/services/marketing-agency/google-ads/) [### Product feed Optimising an online shop's product feed: Google Merchant Center, Google Ads campaigns, the Meta catalogue and TikTok Shop. View ›](https://justidea.agency/en/services/marketing-agency/product-feed-optimization/) ## Before you sign the contract, let's agree how it will be measured An incrementality test is agreed before the launch, not after the first report. In 30 minutes we show you how to write it into the contract with RTB House, so the result can be defended later. Running the channel with us starts from €300 net a month, and the media budget stays on the platform's side. ![An incrementality test plan before a programmatic channel is launched](https://justidea.agency/assets/ill-reklama-rtb-house-test-przyrostu.svg) Book a call about the incrementality test Book an RTB House campaign review Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.