--- tytul: "TikTok Shop Agency: Selling on TikTok for E-commerce" opis: "TikTok Shop for e-commerce: we launch selling on TikTok, the seller account, the catalogue, creator partnerships and the margin after commission." adres: https://justidea.agency/en/services/marketing-agency/tiktok-shop/ serwis: "JustIdea Agency" jezyk: pl zrodlo: automatyczny odpowiednik strony HTML, generowany przy każdym buildzie --- [Home](https://justidea.agency/en/)/[Services](https://justidea.agency/en/services/)/[Digital marketing agency](https://justidea.agency/en/services/digital-marketing-agency/)/TikTok Shop Social commerce [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) # TikTok Shop: selling inside the app TikTok Shop is a separate sales channel, not another ad format: the order is placed inside the app, the platform takes a commission, and the result depends on the catalogue and the creators, not on campaign settings. Selling on TikTok does not end with a link in the bio but with an order that lands in your warehouse. We run this channel in Poland where the margin after commission stays positive, and we say plainly when it does not. Book a call about TikTok Shop How we quote ** The catalogue and the account stay yours We work on your seller account and your product feed. When the work ends, nothing disappears. ** The margin math before the account is set up We do this calculation for free, before any contract, to see what is left after the platform's commission and after returns in your categories. If nothing is left, we do not set up the account. ![A product card in the TikTok app and four steps from the catalogue to settlement by commission](https://justidea.agency/assets/ill-tiktok-shop.svg) ![TikTok Shop](https://justidea.agency/assets/platforma-tiktok-shop.svg) 4-16 h of specialist work a month, depending on the package Trusted by ![LPP](https://justidea.agency/obrazy/lpp-logo-2-b64d3a02.svg) ![House](https://justidea.agency/obrazy/logo-house-c706eeae.svg) ![Toyota](https://justidea.agency/obrazy/toyota2-1-63c6570a.webp) ![Fame MMA](https://justidea.agency/obrazy/fame-ffb4e0d0.webp) ![Surf Inc.](https://justidea.agency/obrazy/surfinc-91e5b73d.webp) ![LyoFood](https://justidea.agency/obrazy/lyo-cb899d46.webp) ![ExpertSender](https://justidea.agency/obrazy/expert-ca00548d.webp) ![Purinova](https://justidea.agency/obrazy/purinova-217da6ab.webp) ![Mennica Gdańska](https://justidea.agency/obrazy/mennica-98166c12.webp) ![Group IB](https://justidea.agency/obrazy/group-ib-b711171e.webp) ![Smart Kids Planet](https://justidea.agency/obrazy/smart-kids-151311c5.webp) ![SuperSonic](https://justidea.agency/obrazy/supersonic-a35404fe.webp) ![Wierzynek](https://justidea.agency/obrazy/wierzynek-1-d027e7cc.webp) ![RegoBis](https://justidea.agency/obrazy/regobis-a8b446e3.webp) Technology partners ![base. (BaseLinker)](https://justidea.agency/assets/partner-base.svg) ![Google Premier Partner](https://justidea.agency/obrazy/google-premier-partner-d0211fa8.svg) Starting point ## Why selling in TikTok Shop can cost more than it looks Three costs that only show after the first month. We work out the commission before launch; returns at that point can only be assumed, and without this calculation every month quietly eats into the margin. ** ### The platform's commission On top of the acquisition cost comes a commission on every order. In low-margin categories it is the commission that decides whether the channel makes sense. ** ### A catalogue moved over carelessly Gaps in titles, attributes and photos cut the products' visibility in the shop's search and raise the cost of every order. ** ### Returns from impulse buying Nobody knows how many there will be before launch, us included. We put returns into the calculation as a separate line and measure them on your orders from the app, instead of carrying over the rate from your online shop. Definition ### How does TikTok Shop work, and what is social commerce? **TikTok Shop is** TikTok's selling feature, in which the whole purchase path happens inside the app: the product, the basket and the payment. The shop gets no traffic to its own website, only an order and a commission to pay. From a business point of view it is therefore another marketplace, not another advertising channel, and it has to be counted the same way. Buying without leaving the app The product, the basket and the payment are in the app, so your analytics will not see this path. We read orders and returns from the seller panel and set them against the other channels. The catalogue is the foundation Titles, attributes and photos decide visibility in the shop's search. It is the same work as on a product feed. Creators as a distribution channel Part of the sales goes through partnerships with creators paid by commission, not through advertising bought at auction. The line with TikTok Ads ## Where is the order placed: in the app or in your shop? The order is placed on one side of the screen or the other, and that single distinction sets everything else. In TikTok Shop the buyer never leaves the app, so the platform takes the commission and holds the contact details. In TikTok Ads you pay for delivery, and the order and the customer stay with you. TikTok Shop is open to businesses registered in Poland, so before we count either option, we only check whether your category needs separate platform approval. Where is the order placed: in the app or in your shop? | Element | TikTok Shop | TikTok Ads | | --- | --- | --- | | Where the purchase path ends | In the app: product, basket and payment without leaving | In your shop, where the ad leads | | When the platform takes its share | After the sale, as a commission on the order | Before the sale, as a fee for delivering the content | | Who owns the buyer's data | The platform; you bring the buyer into your own database separately | You do, from the first order in your shop | | What you prepare before launch | A seller account, the catalogue and a returns process | Tracking in the shop and video content to rotate | | What the report shows | Profit after commission, product cost and returns | Cost per order after returns and its share of the margin | Rules we do not set: [UOKiK, Poland's consumer protection authority, on labelling creator content](https://uokik.gov.pl/influencer-marketing) · [UOKiK on the right to withdraw from a purchase](https://prawakonsumenta.uokik.gov.pl/) Step by step ## Getting onto TikTok Shop: from registration to the first orders Four stages. The first is free and ends with a calculation that may close the subject, and that is fine. 1. 1 ### Margin calculation 1 week This stage is free: we count the margin after the platform's commission and after returns for your categories. If nothing is left, we say so before signing anything. 2. 2 ### Account and catalogue 2-3 weeks We set up the seller account together with you and move the catalogue over, and for categories under restrictions we help you apply for platform approval. We tidy up titles, attributes and photos for the shop's search in the app. 3. 3 ### First campaigns and creators 2-4 weeks We launch GMV Max campaigns and the affiliate programme for creators. We check what sells without paying extra on every order. 4. 4 ### Scaling and reporting ongoing We grow what earns after commission, and we report profit, not turnover. Client reviews ## Reviews backed by real engagements TikTok Shop is new enough that anyone can call themselves a specialist, and it is hard to verify. Clutch checks before publishing that the reviewer really represents the client business, so there at least every rating comes from someone who really worked with JustIdea. 4.96 / 5 weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review. [Read the reviews](https://justidea.agency/en/justidea-reviews/) [![Google](https://justidea.agency/assets/logo-google.svg) 4.97 / 5 156 reviews on our Google Business Profile See the profile](https://www.google.com/search?q=JustIdea+Agency+Krak%C3%B3w+opinie)[![Facebook](https://justidea.agency/assets/logo-facebook.svg) 5.0 / 5 33 reviews on our Facebook page See the profile](https://www.facebook.com/justidea.agency/reviews)[![Clutch](https://justidea.agency/assets/logo-clutch.svg) 4.9 / 5 35 B2B reviews, each verified in a call with the client See the profile](https://clutch.co/profile/justidea-agency) Certifications and partnerships ## A sale in the app ends in your warehouse TikTok Shop looks like a marketing channel, but it is a sales channel: it has orders, returns and stock levels. Below are JustIdea's statuses that cover this second, less spectacular half. ### base. (BaseLinker) BaseLinker, integration partnership Orders from the app have to enter the same process as the rest of the shop, otherwise someone retypes them by hand. The integration partnership with base., an order management system widely used by Polish shops, gives us access to support on that layer. ### Top PPC Company, e-commerce Poland Clutch, ranking of paid campaigns in e-commerce A ranking of paid campaigns in e-commerce. Clutch checks the identity of every review's author before publishing, so this position speaks to settled campaigns, not to claims. ### Google Premier Partner Google, top tier of the Google Partners programme Sales in the app have to be set against what happens in the shop, otherwise both channels count the same customer. Google campaigns are our everyday work, so when you run both channels with us, we bring them together in one report. Doubts before working with us ## Four things we hear before a TikTok Shop launch in Poland Three are about margin, returns and logistics, the fourth about who owns the customer. We answer each one before launch, not after the first month. ### „The platform's commission eats the margin” It does, if you sell the same things there as in your shop at the same price. We pick the range and the price for this channel, with room for commission and returns, and count the margin after everything. If it does not work out, we say it does not. ### „Returns from impulse purchases will finish us off” We do not know before launch how many there will be, and we do not pretend to. We measure them on your orders from the first month and keep them in the same calculation as the commission. We limit them with the description, product video and a range that rarely comes back. ### „We cannot handle another channel logistically” Orders from TikTok Shop go into the same system as the shop, through an integration with the catalogue and the warehouse. Without it the channel ends in manual retyping and orders cancelled after the deadline. ### „It will replace our shop” It will not, because the customer and the data belong to the platform. We treat TikTok Shop as an acquisition channel, from which we bring some customers over to your own shop and your own database. Where the service ends ## When does TikTok Shop make sense for your margin? Short answer When a positive margin is left after the platform's commission and after returns, and someone is there to pack and ship the orders from the app. We do this calculation for free on your categories, before you set up a seller account and sign a contract with us. If it comes out negative, we say so and do not start. The base. (BaseLinker) integration with TikTok Shop pulls in orders and keeps prices and stock in sync with your warehouse. We agree before launch who sets it up and who packs the app's orders. ![A shop inside the app with commission and returns versus an ad leading to your own shop](https://justidea.agency/assets/ill-prowizje.svg) ### This is the right service - The product is impulse-driven, visual and has a margin that can take commission and returns. - You have a catalogue and a warehouse that can be connected to orders from the app. - You accept that the customer and the data belong to the platform, and you are building an acquisition channel. ### Start with something else - You want to send traffic to your own shop and keep the customer: that is TikTok Ads. - The margin after commission and returns comes out negative: we do not enter this channel. - You already sell on Allegro, Poland's largest marketplace, and your listings there lack visibility: that is Allegro Ads. Pricing ## What running TikTok Shop costs We put together a quote after the free margin calculation, because the scope depends on the size of the catalogue, the ad budget and whether we work with creators. TikTok Ads run alongside is a separate service with its own quote, even in the same app. First step ### Launch Setting up the seller account together with you, moving the catalogue over and the first GMV Max campaigns. Custom quote after the free margin calculation - Included: help with registration and business verification, a catalogue tidied up for the shop's search, the approval application for restricted categories and setting up the affiliate programme. You settle the ad budget and the platform's commission directly with TikTok. Get a quote After launch ### Ongoing management GMV Max campaigns, work on the catalogue and the affiliate programme, plus a report on the result after the platform's commission. Custom quote a month, depending on the catalogue and budget - Included: a specialist assigned to your account, ongoing optimisation of GMV Max campaigns, work on the catalogue, commissions in the affiliate programme and a monthly report on the result after commission. Recruiting selected creators and video production are separate services. Get a quote Several markets, a large catalogue ### Enterprise Selling across several EU markets through TikTok Shop and a large catalogue, with the scope of work matched to scale, without a fixed hour limit. Custom quote a team, not a single specialist - Included: a team on our side, a quarterly strategy workshop and forecasts. Reporting set against product margin and returns requires a data warehouse, which at this scale we recommend and quote separately. Get a quote Book a free margin calculation FAQ ## TikTok Shop: questions before you decide **### How does TikTok Shop differ from TikTok Ads?** In where the order is placed. TikTok Shop closes it inside the app and takes a commission on the sale, while TikTok Ads buys delivery and sends traffic to your shop. They are two different pieces of work, which is why we run them as two packages and put the results of both in one report. **### Do I need a seller account?** Yes, selling requires a verified seller account. We help you through the setup, but the verification cannot be done for you, because it concerns your business and your data. **### How much does running it cost?** We quote every collaboration individually, once the margin calculation comes out positive: the price depends on how many products we move over, how much goes on ads and whether creators are involved. TikTok deducts its commission from every sale, and you pay the ad budget to it separately, so neither amount goes through our invoice. The platform sets the commission rate for each category, so we read it from TikTok's current price list for your products. **### Does it pay off with a low margin?** Often not, and we say so before implementation. A marketplace commission charged on every order eats the margin faster than the volume grows. We do the calculation on your categories, not on a market average. **### Who shoots the sales content?** Before launch we agree who shoots the sales content: you, creators from the affiliate programme or our team. Setting up the affiliate programme, the commission for creators who pick up your products for their own videos, is part of running the channel. Recruiting and managing selected creators is influencer marketing, and video production by us is quoted separately, because those are different services from running the channel. **### Can TikTok Shop be combined with TikTok Ads campaigns?** Both channels can be combined, and that is usually how we work, but it is two packages, not one. With TikTok Ads campaigns you send traffic to your own shop, while a sale in the app closes without that click. We keep a shared report, so the cost of an order from the shop can be compared with the profit after the platform's commission. **### For what kind of range does TikTok Shop make sense?** Two things decide: the shipping cost and the return rate in your category. We do not give a margin threshold in one sentence, because without those two numbers it would be guesswork; we calculate it in a free assessment before launch. We advise against this channel for products that are expensive to ship or need a longer explanation. **### Will a shop on TikTok replace my online shop?** No, and that is not what it is for. TikTok Shop closes the sale where a person is already watching the content, so it catches impulse purchases your shop would never have seen. The catalogue, stock levels and order handling stay on your side, and we keep the calculation together with the other channels, so they can be compared. ## Creators, affiliates and GMV Max: how to sell on TikTok Shop ** ### Who TikTok Shop makes sense for The channel pays off for products with a high margin, easy to understand and cheap to ship, that can be shown in a video of a dozen or so seconds. With a low margin, expensive logistics or products that need explaining, the platform's commission eats the result faster than sales grow. ** ### The catalogue matters more here than the creative TikTok Shop has its own shop search, so titles, attributes and photos decide whether a product is found at all. It is the same work done on a product feed for Google and Meta, and it can usually be used in several channels at once. ** ### How we count the result From revenue we subtract the platform's commission, the product cost and returns. Only that number tells you whether the channel earns. We count Allegro, Poland's largest marketplace, and the other marketplaces the same way, so comparing them is comparing like with like. ** ### Creators, affiliates and GMV Max campaigns This is social commerce: the product is shown in a brand video, a live stream or by a creator in the affiliate model, who takes a commission on units sold. TikTok Shop ads run exclusively in the GMV Max format, which picks its own material, including brand videos and authorised creator videos. The GMV Max panel also attributes orders from organic and creator videos to the campaign, so we check the ad's result in the calculation for the whole channel, not in the panel alone. Registering the seller account and verifying the business are on your side, and we go through them together with you. None of these elements replaces the margin calculation after commission, and that is what decides whether we start. Other services ## What else can we do for you? TikTok Shop rarely works in isolation from the rest: the same traffic then has to be measured and converted. Below are JustIdea's pages that most often come into the same conversation, each with its own scope and its own quote. [### TikTok Ads A TikTok Ads agency for e-commerce: advertising on TikTok with creative rotation, because the content decides the cost per order. View ›](https://justidea.agency/en/services/marketing-agency/tiktok-ads/) [### Allegro Ads An Allegro Ads Partner agency for Poland's largest marketplace: campaign management, listing optimisation and advertising where sales are counted by margin after commission, not by visibility. View ›](https://justidea.agency/en/services/marketing-agency/allegro-ads/) [### Integration with base. (BaseLinker) One place to handle orders, stock and shipping, in the order management system used by many Polish shops. View ›](https://justidea.agency/en/services/e-commerce/baselinker-integration/) ## Let's start by checking whether a margin is left Before you sign anything, we check for free whether a margin is left after commission, shipping and returns. It starts with a thirty-minute call, and we discuss the result within a week, so you know whether it is worth starting at all. ![A step-down calculation from revenue, through commission and returns, to a highlighted margin field](https://justidea.agency/assets/ill-tiktok-shop-rachunek-marzy.svg) Book a call about TikTok Shop Book a call about TikTok Shop Contact ## A conversation about your numbers: 30 minutes The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day. A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”. [4.96 224 reviews](https://justidea.agency/en/justidea-reviews/) What happens after you send it 01 within 1 business day ### We reply to your email The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number. 02 this week ### A 30-minute conversation We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.