I write as a business owner, not a salesperson
I built this agency on what I learned running my own stores.
I started with code. While studying computer science at the Jagiellonian University, I wrote websites and apps, and then spent years building online stores for others. Today I run an agency that does both: it builds stores and scales them with marketing.
I am the co-founder and CEO of Surf Inc., and I also run my own businesses: PeppeShoes, Perfect Cup and Sauna & Spa Store. I am responsible for their sales and brand image, so every mistake costs me as much as it would cost you.
We are a certified Google and Meta partner, and PrestaShop has given us Expert ★★★ status, the highest level the platform awards to agencies. We are based in Kraków, and when you sell abroad, you have our business manager on the ground, in your market's time zone. Write to me and I will tell you what I would do with your store.
Our work, case studies and awards
Our work
Brands we have worked for, listed by name, each with its logo and the scope of our work.
See →Case studies
Projects broken down into numbers: the starting point, what we did and the result.
See →Awards and partnerships
Industry awards and certified platform statuses. Every award card links to the list of winners published by the organiser or the editorial team.
See →Conferences, the office and the stage in one video
Footage from conferences, from the agency's birthday and from an ordinary working day. You will see the people you will be talking to before you book your first meeting.
Five talks by Mateusz, in full and free
Event.Ecommerce.pl has invited him every year since 2024. Each recording is a full conference talk, 1 hour and 48 minutes in total on measuring profit, tracking, marketing automation and choosing a platform. The talks are in Polish.
Four principles you will recognise us by
You will see each of them in the first month of working together.
We implement our own recommendations
An audit ends with a task list that someone on our team has in their schedule.
One team instead of three suppliers
SEO, ads and development work in one office on the same data. When something breaks, you know who is responsible.
We count profit, not ROAS
We set up measurement so that the report shows the margin after ad costs, that is the money that stays in your business.
We check budget and timeline before we start
If a project will not fit your budget or timeline, you will hear it in the first conversation, before the contract is signed.
Four departments, each with a lead
You see the tasks of all four departments in one project. On top of that there is a two-person management board.
21 people on the team
We run projects ourselves, without subcontractors.
Management
2 people
Development
5 people
Performance and marketing
7 people
SEO
3 people
New business and office
4 people
This seat could be yours
We have three open positions. If yours is not on the list, it is still worth getting in touch.
Our company culture and brand book, in full
Both documents are public, so you can read them before you decide, whether that is about working with us or sending us your CV.
Headquarters in Kraków, people in foreign markets
We have one office, but our business managers are available locally in the United States, the United Kingdom, Australia, the Netherlands and Spain. When you expand abroad, you do not wait for an answer until the next business day in Poland.
Headquarters 31-513 Kraków
Poland
New York
London
Adelaide
Amsterdam
Recent events
Talks, panels and stands from recent months. Click any of them to see a report from the event.
