The reason is rarely the look of the site alone.
Every typo becomes a ticket and a wait for someone free. After a few rounds the team stops trying, and the old offer stays on the page.
People land and leave, because the page talks about the company while they are looking for an answer to their question. The form sits at the very bottom, after eight screens.
No tracking, or tracking nobody in the company trusts. Ad budget goes to a page that nobody can say brought in a single enquiry.
Three technologies we build company sites in. They differ in the cost of later changes and upkeep.
| Criterion | WordPress | Custom build | Static site (Astro) |
|---|---|---|---|
| Content changes without a developer | ✓ | depends on the project | an option, not standard |
| Unusual process, calculator, client portal | via plugins | a strength | – |
| A database and plugins to keep up to date | ✓ | ✓ | – |
| Monthly running cost | hosting and care | hosting and care | hosting only |
| Full content for a bot, no scripts to run | depends on the theme | depends on the project | ✓ |
| Multiple languages and markets | ✓ | ✓ | ✓ |
| Makes sense from | €1,230 | quote after the workshop | €920 |
If you need a single page with an offer and the content will change a few times a year, we do not build a service with an admin panel for that. The panel costs money every month in upkeep, and on a site like that it is rarely used. Instead we put together a static site, with no database and no panel: a landing page from €920, a site of up to five pages from €1,840.
Here we build the site itself and everything that works directly for it. You can start with one thing and add more later, and each has its own page with scope and an entry price.
The most common choice for a company site. Your team works in the panel, and we only step in for changes to the code.
from €1,230 ›A site compiled into static files at publish time: no database, no plugins and no bill for a powerful server.
from €920 ›Calculators, client portals, document workflows and integrations that no plugin can handle.
Quote after the workshop ›Measuring Core Web Vitals, Google's speed thresholds, and rolling out fixes in order of biggest gain first.
€740 for the analysis ›Technical SEO, content and the link profile of a company site, with a task list ordered by impact on enquiries.
from €980 ›The path from landing to the form, assessed on session recordings and analytics data.
€740 ›Four stages. Each one ends with material for you to sign off.
1-2 weeks
One meeting with your team, then a sitemap, a list of client questions and a first draft of copy for the key sections.
2-4 weeks
The home page comes first, since it sets the standard for the rest. We present the remaining views for sign-off one by one, with feedback kept in one place.
3-8 weeks
We build the views and add the content, and you review them on a staging address. At the end comes the move to your server and training your team on the panel.
ongoing work
Updates, fixes and new features, alongside content, SEO and campaigns. We set the scope after launch, because only then is it clear what the site really needs.
A website is commissioned once every few years. The average rating covers all of JustIdea, not just website projects.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsFrom our full list we picked the ones that actually make a difference when building a website: support access at measurement platforms, and rankings based on verified client reviews.
A ranking of creative agencies in Poland. Clutch verifies every review with a call to its author.
The status gives us access to Google's support when setting up events and campaigns aimed at a new site.
We connect the site's forms to HubSpot so that every enquiry lands in the CRM. The team's certification also covers handling an enquiry after it is sent.
The top tier of the Microsoft Advertising programme gives us platform support when setting up tracking for Bing campaigns.
Prices from the JustIdea price list, a starting point for a conversation about scope. Full package scopes and a comparison are on the website pricing page.
An ad campaign or a product launch that needs its own address.
A company site with an offer, a blog and an English version.
| Scope | Start | Pro |
|---|---|---|
| Workshop with your team | goals review | needs review |
| Design | landing page | 5 views, custom |
| Number of pages built | 1 | 10 |
| Self-service panel | ✓ | ✓ |
| Language versions | – | PL and EN |
| Basic content added | ✓ | ✓ |
| Integrations and custom features | – | basic |
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
