Load time creeps up for years and nobody knows why
WordPress speed optimization starts with a measurement, and only then come the fixes: until someone measures it, the bottleneck stays a matter of opinion. A site that takes 3 seconds to build on a phone loses part of its audience before it shows the first sentence of the offer. Three symptoms are visible with no tool at all.
The header image arrives last
The text is already there, and the main graphic is still loading. A visitor judges the page by whatever they see first, and what they see is an empty box.
It looks ready, but nothing responds to a click
The menu and the form react with a delay, because scripts are still running in the background. The visitor clicks a second time, and some give up before sending an enquiry.
It only slows down once campaign traffic arrives
A server that was enough for a handful of daily visits responds slower once you turn ads on. You then pay for clicks to a page some of them never wait to see.
From speed test to a second measurement: four stages
The first stage is a paid analysis, and you can stop there: its result is a list of fixes, not a commitment to keep working with us. The other three only start once you come back for them.
- 1
Baseline measurement
5 working days
Three types of page, lab and field data. The result is a list of bottlenecks, each with an estimated gain in milliseconds.
- 2
Cheap, fast fixes
3-5 days
Images, fonts, script loading order and cache configuration. This is usually eighty per cent of the effect for twenty per cent of the work.
- 3
Fixes that need a decision
depends on scope
Disabling a plugin, changing hosting, rebuilding the header. We quote each one separately, because each touches something someone in the company relies on.
- 4
Second measurement
after 2-4 weeks
The same pages and the same tools, so the difference is comparable. Field data needs a few weeks to show the change, and we say so before we start.
A company website's speed pays off in enquiries, not in points
A speed fix only matters once it shows up outside the measurement tool: in a campaign and in search. These are three statuses that give us access to data on that other side, so we show the effect in numbers we do not issue ourselves.
Top WordPress Developers Poland 2024
Most of the company sites we speed up run on WordPress, and there the bottleneck usually has one of a handful of known causes. Clutch verifies every review with a call to its author, so the ranking is based on JustIdea builds a client actually accepted, not on our own claims.
Google Premier Partner
A slow landing page raises the cost per click and hurts the quality score of a campaign. The status gives JustIdea support on Google's side, so we can show the effect of a fix on campaign data, not only on a lab score.
Microsoft Advertising Elite Partner
The same paid traffic also comes through Microsoft Advertising, and there a slow page costs exactly as much. The top tier of the programme gives us data on the platform's side, so we can see the drop-off in both channels separately.
