Four reasons a video budget ends up in one file instead of a dozen. A day of filming costs from €1,100 net regardless of how much you get out of it, so this gets decided before filming, not in the edit.
Three minutes on the about-us page, where nobody watches longer than a few seconds. The same footage could have been cut into a dozen short pieces, but nobody planned for that before filming.
Landscape footage dropped somewhere everyone watches vertically, cropped in the edit so it cuts off heads. That costs reach, and it cannot be fixed without going back to the source footage.
A large share of viewers watch with the sound muted. A film with no subtitles loses them in the first few seconds, and adding subtitles to footage where nobody left room for them in the frame is sometimes not possible.
Footage ordered with no campaign named for it has nothing to be measured against. That is why our first question at the brief is where it will run, not what it should be about.
Four to eight weeks from brief to finished files, of which the filming itself takes one or two days.
1-2 weeks
We settle where the material will run and what it needs to achieve. That turns into a script and a shot list, which you approve before filming.
1-2 weeks
Location, cast or your own people, props, the day's schedule. The more precisely this is settled here, the less the filming day costs.
1-2 days
Shot according to the shot list. Photographs usually come out of the same day, because the crew and lighting are already set up, and a separate shoot would mean another day.
2-3 weeks
A main cut for approval, then format and length variants, subtitles, sound, and the full set of files handed over.
Video material gets made once, on one budget, so it also matters whether a contractor delivers on time. We do not collect separate ratings for film production alone, so the average covers the whole agency.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsMaterial is made at JustIdea alongside the campaigns it will run in, so the format and length are known before the first day of filming.
Access to Meta's own data shows the retention curve for each piece of material separately. A reading from the last campaign feeds back into the shot list on the next shoot, changing the script, not just how the finished footage is cut.
Material also goes into YouTube video campaigns, where different lengths apply and viewers can skip an ad at a different moment. We make versions for YouTube and for social media from a single shoot.
For product material we know how a video will behave on a product page: how heavy the file is, whether it slows the page down, and how it looks on a phone. Ordering from a film crew alone, that only shows up after the material is already uploaded to the store.
We quote video against the number of filming days and edited versions, because those, not the topic, decide the cost. The bill starts from €1,100 net for a filming day with editing, and we give the full figure after a brief.
One day of filming that turns into a dozen or so short vertical formats for ads and profiles. For companies that need a steady flow of material, not one big film.
A film about your company or an advertising spot, plus a full set of shortened versions for campaigns. Chosen most often, because one shoot serves the website, the ads and sales meetings alike.
Product video for store pages and product ads, shot in batches in a studio. With a catalogue running into hundreds of items, what matters is repeatability, not a single shot.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
