Because someone was paid to deliver a file, and nobody was paid for the result. These are four situations we see when we take over localized content from a translation agency or a translation tool. Each one has already cost someone money once.
The source text said what the product does in English. The translator rendered it faithfully into Polish and was right to, because that is all anyone asked for.
The words are correct Polish. The query nobody typed before buying is also correct Polish. Those are two different things, and only one of them ranks.
The same awkward phrase, translated word for word, repeated ten times in one description. Google stopped rewarding that years ago, and a Polish reader never read it as natural in the first place.
The Polish version went live and nobody looked at it again after a quarter. Without that, there is no way to know whether entering the Polish market through this text paid for itself.
Eight stages every text on the list goes through. Two of them sit on your side: the brief at the start and sign-off before publishing.
We settle three things: what the Polish reader should do after reading, what doubts they have, and what sets you apart from competitors already selling in Poland. Without these answers the text comes out generic.
We read what already ranks in Poland on this topic. We check which questions those pages answer, and what they leave out.
An SEO specialist, the same one who runs positioning, chooses the Polish queries. They set the scope of the text, not a translated version of your source keyword.
We lay out headings so the text answers the Polish reader's questions in order, instead of circling one point.
We check what someone typing that Polish phrase is actually looking for: a definition, a comparison, or a product ready to buy. That decides the text's form.
The text is built from the brief, the research, and material from your team, translated where useful as raw input, never as the final sentence. A model helps organise notes; an editor writes the sentences.
Texts land in one place for approval. Each one carries the Polish query it was written for and the page it is meant to go live on.
Feedback comes back as one list for the whole batch. The first round is about content, the second about language.
Any agency will show you its best work, because a portfolio is a choice, not a random sample. Reviews work the other way round: anyone who has worked with us can leave one, including when there were more revisions than we planned for.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsCopywriting and localization have no certificate of their own. The ones we hold are for the tools our texts then have to work in.
We write Polish text meant to work in search inside a team that knows Google's Polish results from data, not from guides. The status gives earlier access to information about changes in results, including in answers generated by language models.
A category description in a store is not one field: alongside it sit a title, a short description and a search-results description. We hand over Polish text split into those exact fields, in the structure your store will accept.
Text for an email is judged differently from text for a page: the subject line and the first sentence decide it. Working on the platform, we see the results of those tests instead of guessing at what a Polish inbox opens.
The second platform where our Polish newsletters, welcome sequences and sign-up pages end up. Partner status brings the vendor's support on deliverability, meaning whether the text reaches a Polish inbox at all.
We charge texts by character count, because the length of a description or an article can be estimated up front. Slogans, claims and concepts are quoted by project, after a brief, because the work there sits in the number of rejected versions. Rates for other foreign languages and the full list of what the price covers sit in a separate price list.
You order one item and use it to check style and level of detail before deciding on the rest of the list.
Repeatable production at an agreed pace, run by one person from the first item on the list to the last.
The SEO subscription has copywriting in the price: texts are quoted together with the keyword plan, not added on top. It is not a free extra either.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
