As much as 47% of internet users expect websites and online stores to load in less than 2 seconds. Walmart observed that 1 second acceleration of the online store loading time increased their conversion by 2%. And with an annual turnover of $10 million, it provides $200,000 in additional revenue.
Online store loading speed is one of the most important elements that affect the conversion in e-commerce. It influences the way the website is seen by users, but also the position of the store in the Google search engine ranking. Since 2017, Google has focused more attention on the speed of online stores when evaluating their position in the ranking. It refers to both their mobile and desktop versions. We can monitor the speed of the websites in Google PageSpeed Insights. 79% of online shoppers declare that they won't shop again in the same store if they encountered any technical problems, including those related to website speed. And as much as 44% of them will share their negative opinion with a friend. As you can see, the speed of your store affects not only the conversion but also your brand image. So let’s make the reputation of your store remains as positive as possible.