PrestaShop development company: new stores and migrations

The Standard and Standard+ plans do not include advanced store editing or building your own modules. Shoper only offers them on the Premium plan.

Multi-warehouse support is not available on the Standard and Standard+ plans. The Premium plan supports up to 50 warehouses.

A single Shopify product can have at most three options, for example size, colour and material, and at most 2,048 variants. If an item varies by four attributes, one of them has to move outside the variants, for example into separate products.

Extra fields and blocks in the checkout are added by apps through checkout UI extensions. On the customer information, shipping and payment steps, these extensions only work on the Shopify Plus plan.

PrestaShop is an open-source store platform, meaning its source code is public, which you install on your own server. Any feature that is missing can be added by a developer you choose. The licence is free, and in exchange you take on hosting, updates and development yourself. That is why it works best once your sales scale justifies an in-house team or a permanent technical partner.

CENTROBUD

Building materials and installations · centrobud.pl · PrestaShop

From January to September 2026, store revenue grew by 57% and the number of orders by 53% year on year, at a MER of 24.7.

„If you are looking for the lowest price, you will probably find it cheaper elsewhere, but this is simply solid work. I have worked with them for over 1.5 years now and have no plans to change that."

BioOrganika

Natural cosmetics · bioorganika.pl · PrestaShop

The store, the visual identity and further work delivered on an ongoing basis.

„JustIdea Agency built us an online store that not only fully met our expectations, but has also become a model for our competitors to follow."

Ars Longa

Publishing and online sales · arslonga.com.pl · PrestaShop

Ongoing store support and feature development built around the sales process.

„JustIdea is a company that always finds a solution to a problem."

the price cyber_Folks paid to acquire PrestaShop in February 2026

active PrestaShop stores worldwide

PrestaShop stores in Poland alone

GMV processed through PrestaShop in 2024

every year, growing with revenue

every year, without end

one-off

When Shopify charges a commission on revenue

Shopify Payments works in dozens of countries and supports local payment methods. The revenue commission applies when you stay with your own negotiated gateway, because it gives you better rates, split payments or factoring. On the Advanced plan Shopify charges 0.6% for this, which comes to €6,000 a year on €1M revenue.

The cost of labour on a PrestaShop store

Shopify gives you features ready to switch on at that price. PrestaShop gives you licences that need implementing, connecting and maintaining, so the PrestaShop side of the sum gains implementation and care from €320 a month. At the workshop we run both scenarios on your own numbers.

What does a PrestaShop agency actually do on a project like this?

We run PrestaShop stores for companies that have outgrown an off-the-shelf platform but do not want to keep an in-house IT department. We then take on the store itself together with its marketing, so one contractor is accountable for the result.

PrestaShop stores whose code we maintain in our repositories

our own modules across those stores

response time on business days

The most common concerns before a PrestaShop implementation

You can check each of these answers before you sign the contract.

“Migration will wreck my SEO”

This is the most common worry. We prepare the audit and the 301 redirect map before launch, using data from Search Console and Ahrefs, and schedule the switchover outside peak season, with a ready rollback plan to the old server. Rankings usually fluctuate for a few weeks after a migration before they settle.

“PrestaShop is free, but you pay for every add-on”

The licence itself is free; you pay for modules and work. Third-party modules usually cost €30-200 each, and we bill custom development at €80 net an hour.

“PrestaShop is complicated to maintain”

It is more demanding than SaaS, which is why you can hand updates and post-launch fixes to us. We build without modifying the platform's core, and post-launch care starts from €320 net a month.

“It's a big investment to start with”

The cheapest option is e-Commerce Start on a ready-made theme. A €860 audit shows whether an implementation makes sense before you spend more.

“We don't have time for an implementation”

The workshop is a single meeting. After that you sign off decisions, and we run the project. About two hours a week stays on your side.

“We have our own IT person”

They are responsible for the company's infrastructure and usually already have their hands full. An online store is a separate specialism: catalogue performance, carrier integrations, server-side tracking. We work together with them and leave documentation they can keep using.

The limit is usually set by the number of variants and how many of them a customer filters at once. PrestaShop stores with a large catalogue are sped up through hosting, caching and a module review, which is why in that case we start with a technical audit.

• You have a large catalogue, with variants and features that customers actually filter by.
• You sell B2B: different prices per account, purchase limits, deferred payment.
• The store needs to exchange data with an ERP or a warehouse system.
• You run several stores or markets and want them on one back end.

• The store is slow on shared hosting: the environment is cheaper to change than the platform.
• One module querying the database on every listing view is the culprit.

„PrestaShop can handle far more traffic than we serve today”, Mateusz Haber, CEO of JustIdea Agency and CEO of Surf Inc.

Four situations where PrestaShop is not the first step

In three of these situations it is better to start with a different service, and in the fourth with a different launch date.

Questions we hear before signing a contract

Maintaining PrestaShop online stores