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What we build

Online stores

PrestaShop and WooCommerce builds and growth. Design, ERP and warehouse integrations, audits, hosting and care after launch.

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What we build

Websites

Company websites and B2B platforms on WordPress or custom builds, with design, audits and speed optimisation.

Website development →
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What we run

SEO

Visibility in Google and in language models. One team looks after search, your business profile and what ChatGPT and Gemini say about your brand.

Search engine optimisation →
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What we run

Advertising and campaigns

Campaigns judged on net profit after returns and cost of goods, not on the ROAS in the ad platform. Creative is made in-house, so it never waits for a third supplier.

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Creative for campaigns

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What we run

Analytics and data

Measurement first, decisions second. Ad, store and warehouse data in one place, so a budget conversation takes fifteen minutes, not three meetings.

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Portfolio Stores and builds we run. Case studies Numbers, decisions and lessons from real projects. Our awards Awards, honours and partner statuses.
Home/Services/E-commerce//WooCommerce Stores

WooCommerce agency: stores for EU markets, built on WordPress

A WooCommerce store is an online store built on WordPress: one team runs the catalogue, blog and guides in the same panel. We build it where this architecture gives an advantage, meaning sales, content and marketing need to work in one place. We are a WooCommerce agency in Kraków, in the EU, and our developers set stores up for European markets: language versions, taxes, consents and carriers. We build on Gutenberg and our own blocks, without heavy builders, with performance tuned for the catalogue from day one.

A WordPress panel with products and guides side by side, in one view WooCommerce 10-18 weeks typical WooCommerce store implementation
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Starting point

Three things that slow down a WooCommerce store, and how we avoid them

Three causes we see in Woo stores that come to us for an audit. None is the platform's fault, and all three can be worked out before implementation.

A plugin for every feature

A separate one for filters, a separate one for shipping, a separate one for invoices. Badly chosen plugins load their own code on every page and add heavy queries, and together they can make a category load twice as slowly and lose customers before the product page.

A catalogue growing faster than the server

The store started with two hundred products, now has two thousand, and still runs on the same shared hosting. The catalogue grew, the server stayed the same.

Orders copied out by hand

No integration with the warehouse or ERP means someone retypes data every day. That costs you hours that never show up on the store's invoice.

Definition

What is WooCommerce, and what is a WordPress store?

WooCommerce is an open-source WordPress extension that turns a site into a store. It isn't a separate platform: it inherits WordPress's panel, plugin ecosystem and way of being maintained, along with its strengths and its limits. So choosing WooCommerce is, in practice, choosing WordPress as the system your sales sit on too, and it has to be costed that way.

Sources: WooCommerce documentation · WordPress documentation

A store in the same panel as your content

A blog, guides and the catalogue are run by one team, without copying content between systems.

Performance tuned for the catalogue

We plan hosting, caching and plugin choices before implementation, for the real catalogue and traffic.

Code and data on your side

No commission on revenue and no exit fee, the same as with PrestaShop.

Scope

WooCommerce store setup: what we actually do

  • ✓ A workshop and platform decision based on the catalogue, integrations and growth plans
  • ✓ Designing the store's views: homepage, category, product page, cart and checkout
  • ✓ Implementation on WooCommerce, with a panel where the same person runs the catalogue and the blog
  • ✓ Payments and delivery: Stripe, DHL and DPD, plus the gateways and carriers of each market you sell to; for Poland also Przelewy24, PayU, tPay, BLIK, InPost and Poczta Polska
  • ✓ Language versions on WPML, with tax, payment and delivery settings for each market you sell to
  • ✓ Integrations with ERP, the warehouse and BaseLinker, quoted separately after the workshop, with tests before the switch
  • ✓ Migration from Shoper, Shopify or Magento to WooCommerce: products, customers, orders and a 301 redirect map before the switch
  • ✓ Sales measurement: GA4, Tag Manager, e-commerce events and consent
  • ✓ Performance: page and object caching, WebP images, a plugin review focused on the cart and checkout

What we use

The current supported version of WordPress and WooCommerce BaseLinker GA4 and Google Tag Manager Hosting matched to the catalogue and traffic
What it looks like step by step

Setting up a WooCommerce store: from platform decision to sales

Three stages. The first ends with a platform recommendation and a fixed quote, not a price range.

  1. 1

    Workshop and platform choice

    1-2 weeks

    A paid workshop: a map of the sales process, the catalogue, integrations and plans for other markets. You come out of it with a platform recommendation and a quote for the whole scope, and decide yourself whether we go ahead.

  2. 2

    Designing the views

    2-4 weeks

    Homepage, category, product page and cart. The buying journey is designed for mobile, because that's where most of the traffic is.

  3. 3

    Implementation, integrations and launch

    7-12 weeks

    Building the store, payments, delivery, ERP and warehouse, plus sales measurement. We check performance before the switch, not after. We finish by taking the store live and training your team.

How we build

The technical standard of every WooCommerce store we build

This is what a WooCommerce store from us looks like before we add the first feature specific to your industry. Every point affects the store's speed and how many changes you can make yourself, without a ticket to the agency.

01

Gutenberg, no builders

No Elementor, WPBakery or Divi: no dependency on a builder vendor, no leftover builder code sitting in the content after a theme change, and a lighter front end.

02

JustIdea's own blocks

You edit sections from the panel, without touching code and without ordering every content change from us.

03

Full Site Editing and theme.json

Header, footer and templates editable in the Site Editor. Change the brand colour in one place and it carries across the whole store.

04

Page and object caching

Redis or Memcached, server-side caching, a CDN and cache headers matched to catalogue size and traffic.

05

WooCommerce queries under control

Optimisation of the cart, checkout and listings, plus cleanup of the autoload and transients in the database.

06

Our own code where an off-the-shelf plugin slows things down

When a ready-made plugin weighs down the cart or a listing, we write our own function, billed fixed after a brief.

Where this service ends

When is WooCommerce the better choice over PrestaShop?

Short answer

WooCommerce wins when sales need to live alongside content: a blog, guides and the company site on one WordPress site. With thousands of variants, several markets and heavy ERP integrations, we cost PrestaShop alongside it and choose on the numbers.

We build on both open-source platforms, so we don't have to force your store to fit one of them. We choose WooCommerce when the list above tips in its favour. A WooCommerce store is quoted from €7,340 net, and the price grows with the number of integrations and catalogue size. We show the threshold above which we also cost PrestaShop at the workshop, not after the first slowdowns.

A store alongside content on WordPress versus a catalogue with several markets and integrations on PrestaShop

This is the right service

  • Content and the blog matter more to the site than the catalogue.
  • The catalogue doesn't need thousands of variant combinations or syncing across several warehouses.
  • The team knows WordPress and wants to manage content and products themselves.

Start somewhere else

  • Thousands of variants, several markets, or an ERP sync every fifteen minutes: then we cost PrestaShop too.
  • You already have a WooCommerce store and want it sorted out: start with a WooCommerce technical audit (€860 net, 10 working days).
  • You just want a company website with no sales: that's WordPress websites.
Other services

What else can we do for you?

Choosing a platform is one decision out of several. These are three pages we point to most often after a workshop: when the platform turns out to be PrestaShop, when a store already exists and needs moving, when it works but loads too slowly.

PrestaShop stores

The platform we recommend for a large catalogue, B2B sales and several markets. There we hold PrestaShop Expert status, our own modules, hosting and support after launch.

View ›

Migration to PrestaShop

Has your store outgrown Woo? We move the catalogue, orders and addresses, and quote the scope after auditing what's already there.

View ›

Speed optimisation

We measure load time and Core Web Vitals on the product page, category and cart, and roll out fixes starting with those that affect sales most.

View ›
When WooCommerce, and when not

Four setups where we choose WooCommerce, and one where we don't

WooCommerce and PrestaShop don't compete across the board. This is what settles the choice in a specific project, together with the one case where we recommend PrestaShop.

Content matters as much as the catalogue

Guides, a blog and the catalogue in one panel, with one editorial team and one set of permissions. That's an advantage PrestaShop doesn't have, because there content is always an add-on to the store.

A catalogue without extensive variants

When products don't multiply by size, colour and length, Woo runs fast and stays cheap to maintain. Cost grows with the number of variants and filters, and that's the line we calculate before choosing a platform.

The team already knows WordPress

If marketing already builds its own landing pages and posts, a shared panel saves on training and on the queue of tickets to the agency. That saving is real, and it shows up in the monthly support bill.

The store needs to launch fast and grow from there

A store with a custom design on Woo starts from €7,340 net, and the same scope on PrestaShop costs more. That's why Woo can be a good first step, and we point out up front the moment scale starts to favour PrestaShop, so migration isn't a surprise two years later.

When we recommend PrestaShop instead of Woo

B2B sales with per-customer price lists, purchase limits and stock synced with an ERP every fifteen minutes. We can technically build that on WooCommerce, but maintaining the plugin stack then costs more than the same mechanisms on PrestaShop, so we show both sums and recommend the cheaper one.

Optimisation and scale: how we grow a WooCommerce store

A large catalogue with variants

WooCommerce itself doesn't cap the number of products, and from version 8.2 orders sit in dedicated tables. At thousands of variants, the cost falls on search, filtering and hosting, and it shows up first on category filters. That's why we cost the TCO of both platforms before we start building a catalogue that size.

Variants multiply against each other

Size times colour times length isn't three attributes, it's the product of every combination. A store with two hundred products can end up with tens of thousands of variants, and that's the point where Woo starts needing solutions that are standard in PrestaShop.

Plugins chosen for the buying journey

We don't set a limit on the number of plugins. Before implementation we check which ones run code on the listing, product page, cart and checkout, and whatever off-the-shelf plugins don't do well, we add with our own code. Updates are tested on a copy of the store before they reach production.

What we do when the limit is crossed

We talk about it before you start feeling the effects, and show two paths: tidying up what's there, or migrating. Migration from Woo to PrestaShop is one of the directions we handle, so we make that decision together, on the numbers.

Client reviews

Agency ratings, not only from WooCommerce projects

Building a store is the most expensive single decision in this offer, and its consequences stay with the business for years. These are three profiles where clients have rated the whole agency, with links to the text of the reviews.

4.96 / 5

weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.

Read the reviews
Google
4.97 / 5
156 reviews on our Google Business Profile
See the profile Facebook
5.0 / 5
33 reviews on our Facebook page
See the profile Clutch
4.9 / 5
35 B2B reviews, each verified in a call with the client
See the profile
“
Responsiveness, an understanding of our needs and taking the initiative are what let us call our joint project a success.
Magda SkórskaDigital Marketing, LPP / House
“
They were always one step ahead of the competition, optimizing campaigns in real time.
Katarzyna LenartowiczE-Commerce Manager, VANDA NOVAK • Clutch 5.0★
“
Their responsiveness and strategic approach made them a reliable and results-driven partner.
Andrzej SteckiCEO, BookingHost • Clutch 5.0★
Certifications and partnerships

A WordPress ranking and the partnerships behind a WooCommerce store

For this platform we show only what can be checked with the issuer: a ranking of WordPress developers, the platform WooCommerce sits on, and the status of the tools we use to run this store after launch.

Top WordPress Developers Poland 2024

Clutch, WordPress developer ranking

WooCommerce is a WordPress plugin, so a ranking of WordPress developers speaks to this service directly. Clutch verifies every review with a call to its author before publishing it.

base. (BaseLinker)

BaseLinker, integration partnership

WooCommerce doesn't talk to a warehouse or a courier by default. The integration partnership gives us access to documentation and support on base.'s side when synchronisation behaves differently from the docs.

Klaviyo Partner

Klaviyo, partner programme

A Woo store without e-mail automation gives up abandoned carts without a fight. The partner status gives us access to platform support and to configuration options the interface alone doesn't show.

Google Premier Partner

Google, top tier of the Google Partners programme

A store's speed feeds straight into the cost per click in a campaign. The status gives us support on Google's side, so we see the effect of performance fixes in the campaign, not just in a measurement tool.

GetResponse MAX Trusted Partner

GetResponse MAX, e-mail marketing and automation platform

An alternative to Klaviyo for smaller and medium-sized lists. It has a ready WooCommerce integration, abandoned-cart scenarios and webinars in one panel, and a dedicated contact on the vendor's side.

Doubts before working with us

What we hear when a company plans a WooCommerce store

Four things that come up in every conversation about the platform, and what's left of them once you run the numbers.

“WooCommerce is free, so it'll be cheaper”

The extension itself, yes, but a store means premium plugins, hosting and work. The difference against PrestaShop is in running costs and how fast the catalogue can grow, not in licence price, because both platforms are open source.

“Our own IT person can just set it up”

They can, and often do it well. The trouble starts with payments, warehouse integration and performance at thousands of products, because those are three different specialisms. JustIdea often gets called in only at that stage, and that's more expensive than doing it right once.

“We've heard Woo is slow”

It can be, and that's usually down to the plugin stack and the hosting, not WooCommerce itself. With the right setup, a large catalogue isn't a problem on its own. Speed comes down to hosting, caching and the code running on the cart and checkout. We show where that line sits at the workshop, before we start building.

“We also want to sell to businesses”

Simple B2B sales (invoice, VAT number, a separate price tier) work well on Woo. With individual price lists, purchase limits and file-based orders, we also cost PrestaShop, because some of those mechanisms sit closer to the core there and work out cheaper over time.

FAQ

A WooCommerce store: questions before you decide

WooCommerce or PrestaShop?

WooCommerce wins where the store needs to live alongside content: a blog, guides and offer pages in one panel. PrestaShop wins with a large catalogue, B2B sales and several markets at once. We give a recommendation after a workshop, because it comes from your sales process, not from a preference for one platform.

Is WooCommerce suitable for a large store?

Yes, WooCommerce suits a large store. It has no hard product limit, and from version 8.2 it keeps orders in dedicated tables. With thousands of variants, though, hosting, search and filtering costs grow, so we calculate the TCO of WooCommerce and PrestaShop before choosing a platform. We show that line at the workshop, before a single line of code gets written.

How much does a WooCommerce store cost?

Implementation starts from €7,340 net and grows with the number of integrations, catalogue size and the scope of the design. On top of that come premium plugins and hosting, which we discuss before signing the contract, so there are no surprises in month three.

Can you build a WooCommerce store for a company from outside the EU that sells in Europe?

Yes, we build WooCommerce stores for companies from outside the EU that sell in Europe. JustIdea is in Kraków, in the EU time zone, and our WooCommerce developers work in English. We set the store up for the countries you sell to: language versions on WPML, tax, payment and delivery settings for each market, and a consent banner for visitors from the EU. Which VAT scheme applies to your sales to EU consumers, the One Stop Shop included, is a decision for your tax adviser, and we configure the store to what they specify. Texts in languages other than English and Polish come from your side, and automatic-translation tokens for WPML are quoted separately.

WooCommerce agency or a freelance WooCommerce developer: which do I need?

A freelance WooCommerce developer is enough for a defined change to a store that already works. A WooCommerce development agency fits when the store has to be designed, built and connected to payments and carriers by one team. At JustIdea a dedicated project manager and a team of specialists work on the store from the workshop to launch. The build is closed into one fixed quote after the workshop; putting the store live on your production server is billed by the hour on top.

Can I hire a WooCommerce developer for work on an existing store?

Yes, you can hire our WooCommerce developers for work on a store that already runs. Custom plugins, changes to plugins you already use and configuration of third-party ones are billed at €80 net an hour, and after a short brief we close the scope into a fixed price. If you first want to know what state the store is in, a WooCommerce technical audit costs €860 net and takes 10 working days.

What about premium plugins and their licences?

When the store needs a premium plugin, we buy it and add its cost to the invoice. The licence is in your company's name and stays yours even after we stop working together. We only choose plugins that are actively maintained, because an abandoned plugin in a store isn't a matter of convenience, it's a matter of payment security and customer data.

Payments, SEO and automation in WooCommerce: what's worth knowing before deciding

Who WooCommerce is a good choice for

A WooCommerce store makes sense where content is part of the sale: brands building a position through guides, stores with a small or medium catalogue, projects where one team runs both the blog and the products. With thousands of variants or B2B sales with individual price lists, we cost PrestaShop alongside Woo and recommend whichever is cheaper to maintain.

WooCommerce store performance

A WooCommerce store's performance comes down to the code plugins run on key pages, plus hosting and caching. The plugin count alone says little. Product filters can generate hundreds of queries on a single category visit, which is why we choose them carefully, write store-specific features ourselves, and match hosting and object caching to the real catalogue rather than the cheapest package.

Warehouse and accounting integrations

In a store shipping dozens of parcels a day, cost comes down not to commission but to how much is copied out by hand. BaseLinker, an ERP integration and automatic status updates for customers take hours a week off the team. It's worth doing that sum before choosing a platform, because it usually decides what the store really costs in year two.

Payments, SEO and launching an online store

An online store on WooCommerce doesn't start with installing a plugin. Installation takes minutes; the work starts with choosing a theme, configuring payments, an SSL certificate on the domain and the settings your SEO depends on: URL structure, category headings and product page speed. A free theme from the directory can be fine for a test, but advanced filters or variants are functionality that usually needs polishing in a live store. These settings are easy to get wrong at launch and hard to fix a year later. An owner who wants to run their own store gets panel training from us, and if they already know WordPress, they work in the same place as before.

WooCommerce for European markets, from a team in the EU

Selling to Europe from outside it adds work that a one-country store does not have: language versions, tax, payment and delivery settings for each market, and a consent banner for visitors who have to opt in to tracking. As a WooCommerce development company, we set these up with WPML for the language versions and Cookiebot for consents, and at the workshop we agree carriers, payment methods and the VAT rules your tax adviser gives us. Texts in languages other than English and Polish come from your side, because we do not write them.

Let's first check whether you actually need a new store

30 minutes on a call and you'll know whether it's enough to fix what you have, or whether we're talking about a build. If a cheaper option solves it, you'll hear that on this call, not after signing a contract.

Technical audit of a store with a prioritised list of recommendations, leading to a decision: fix the current store or build a new one
Book a call about your store 30 minutes, no obligation. We reply within 1 business day.
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A conversation about your numbers: 30 minutes

The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.

A quick review of your tracking and campaignsThree priorities for the next quarterA written summary that stays with you

Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.

Our rating: 4.96 out of 5, 224 reviews on Google, Facebook and Clutch
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this week

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We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.