Four situations we find when we take over an account after a previous implementation.
A welcome, a basket and a newsletter, which is what the implementer set up at the start. You pay for the whole licence, and three events are doing the work.
A customer after their first purchase and someone who has bought every month for three years get the same thing. Without segmentation the number of unsubscribes grows.
The report shows opens and clicks for the whole platform. Without revenue attributed to each flow you cannot decide which one to develop and which to switch off.
The platform does not know what the customer bought or whether the order came back. The flow then recommends a product that has just been returned.
We start with the database you already have and choose the platform after that. Each stage ends with something you approve: a list of flows, a measurement map, a finished flow before launch.
up to 2 weeks
We check the quality of the database, the consents, the order data and the points where customers drop off. The result is a list of flows ranked by expected return.
2-4 weeks
We connect the platform to the shop and to analytics, so revenue can be attributed to a single flow.
3-5 weeks
Build, copy, testing and launch. After a month you know how much they brought in, and only then do we decide on the next ones.
ongoing
More flows, tests of content and settings, and regular database cleaning. A flow that brings no revenue for a quarter gets switched off.
A flow sends messages under your logo without the team being involved, so an error in the settings reaches customers straight away. That is why it is worth checking a marketing automation provider before the implementation. The ratings cover JustIdea as a whole, not only marketing automation implementations.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsWe match the platform to your shop's needs, the scale of your activity and the automations you plan. We work with five vendors and hold partner status with them, which also gives us access to their direct support.
The highest partnership tier with the vendor we have worked with longest. We use it for large databases and where e-mail, SMS and web push notifications need to run in one flow.
A platform built around order data, so segmentation by purchase history is simplest here. We choose it for shops selling in several markets and for products bought regularly.
The choice for selling to businesses, where a flow ends not with an order but with handing the contact to a salesperson. Connecting automation to the CRM lets you count how many of those contacts ended in a contract.
A solution for smaller databases and for businesses that are starting out. With a few thousand addresses a more expensive platform usually does not pay for itself.
A Polish vendor in its version for larger senders: flows, webinars and sales funnels in one panel, with an account manager on the manufacturer's side. The choice where the team wants to work in Polish and launch quickly.
It depends on two things: whether the platform is already in place and how many flows go into the first stage. We check the first in the audit, and you agree the second with us in a workshop. You pay the platform licence separately, directly to the vendor, so our quote does not include it.
What can be done with the database you already have, and in what order.
Connecting the platform to the shop and to analytics, and launching the flows with the quickest payback.
More flows, content tests, database hygiene and a monthly revenue report.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
