How much does Google Ads management cost?
The account audit while we discuss working together is free. Ongoing management starts from €300 net a month and is priced by the size of the advertising budget and the number of hours per month, from a package for budgets up to €700 to management of budgets above €10,000. An extended audit with a written report is quoted separately.
What does an ecommerce PPC agency do for a US brand selling in Europe?
An ecommerce PPC agency runs your Search, Google Shopping and Performance Max campaigns and ties them to margin, and for a US brand entering Europe it does that market by market. Each country gets its own campaigns, its own budget, a Merchant Center feed with shipping and a price in the local currency, and its own line in the report. We work with you in English from Kraków, in the EU time zone, and we run the e-commerce of Surf Inc., a brand we co-create, across its European markets. Running campaigns in several countries is part of the Profit package, €1,180 net a month per channel, and the number of markets changes the quote.
Do you write the ads in German, French or Spanish for a US company?
We do not write copy in languages other than Polish and English. A native speaker on your side or a translation agency writes the ads in the market's language. We prepare the keyword brief for each country, because the local search term often differs from the translated one, and we check the result against it before the ads go live.
Do I need a cookie consent banner to run Google Ads for European visitors?
Yes. Google's EU user consent policy covers visitors from the European Economic Area, the UK and Switzerland: you need their consent for cookies where the law requires it and for using their data to personalise ads, you keep a record of it and you let them withdraw it. In the audit we check whether the Google tag follows your banner and how conversions from visitors who decline are handled.
How much does advertising on Google Ads cost on top of management?
Besides the agency fee you pay Google for clicks, and that is usually the biggest item. The rate depends on the industry: in Polish e-commerce a typical click costs from a few cents to around a euro, and for service keywords it is often many times more. We agree the budget before the start and you see it in the panel, because the account is yours.
How soon will I see results from the campaigns?
The first data comes in within a few days, but we draw no conclusions from it. After major changes a campaign needs two to three weeks to leave the learning phase, and with a longer purchase path the full picture comes only in the second month.
What advertising budget makes sense to start with?
In e-commerce the conversation usually starts at €700 a month, because below that threshold campaigns gather too little data for automated bidding to learn from. For high-value services the threshold is sometimes lower.
Do you run Performance Max campaigns?
Yes, but not as the only campaign in the account. Performance Max works well when it gets a correct Merchant Center feed, brand exclusions and margin data. Without them it happily buys traffic that would have been yours anyway and books it as its own result. Next to it we keep Google Shopping product campaigns and search campaigns, so we can tell what worked.
Who owns the ad account?
You do. We work in your Google Ads account, on your pixel and your tracking, and we get access as an agency. When we stop working together, you keep all the campaigns, the history and the data, with no transition period and nothing to buy out.
