Oldschool e-mail is still one of the most effective forms of advertising. Think of how many times you look through and read emails during the day? Your customers also do that, which is why it's an easy way to reach them. But you need to do it wisely!
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For many people, e-mail is considered a forgotten marketing tool. But right now, in times of big-data and automation, it is becoming even more effective than ever. On average, customers still open and read 20% of received e-mails. The average clickthrough rate of their content is between 2 and 5%, depending on the industry they're in. Efficient e-mail marketing can therefore be considered as a really valuable tool. Automation is one of the bases of e-mail marketing. Such actions include e.g. recovering carts, birthday promotional codes or regular newsletters with product updates. Thanks to the partnership with MailChimp and eDrone, we set up the most profitable automation scenarios for our customers.
