What does a Klaviyo agency do?
A Klaviyo agency sets up and runs Klaviyo for you: the account and its connection to your store, the list and its consents, flows such as the welcome series and the abandoned cart, campaigns, and reports that tie each send to revenue. We do it in an account registered to your company, so the addresses, the consents and the sending history stay with you if we part ways.
Do you work with brands from the US that e-mail customers in Europe?
Yes, we work with US brands that e-mail customers in Europe. We work in English, and we set Klaviyo up in your company's name. For subscribers in the EU we build the sign-up so that each person's consent can be shown later, with the date, the sign-up form and its source, because under the GDPR you must be able to show that someone agreed. A confirmation e-mail step, known as double opt-in, is one common way to document it, and we add it where you or your lawyer want it.
What consent do EU subscribers have to give for marketing e-mail?
As a rule, the EU ePrivacy Directive, as each country applies it, requires prior consent for marketing e-mail to individuals, with a narrow exception for your own customers and similar products, as long as they can opt out when you collect the address and in every message. Some countries extend the consent rule to e-mail sent to businesses, so we check each market with your lawyer. The GDPR adds that you must be able to show that consent was given. We do not give legal advice, so we write the consent text with your lawyer and build the list, the sign-up forms and the records in Klaviyo to match it.
How is e-mail marketing different from marketing automation?
Both usually run on the same platform and the same list, so the difference lies in who decides to send. The brand sends a campaign when it has something to announce: a new collection, a sale, a preview. A flow is triggered by the recipient, for example by abandoning a cart. We tie the two into one calendar so the same person does not get two messages from you in one day.
How much does e-mail marketing cost?
Cleaning up the list starts from €200 net as a one-off, depending on the size and state of your list, with a small fee for each extra segment. Mailing campaigns are also one-off packages, quoted for a two-email or four-email package. You pay for the platform licence separately, directly to the provider.
How do you build a mailing list from scratch?
Start with a sign-up point where someone has a reason to give their address, and with an incentive that is worth it. A discount on the first order works in stores, but it also attracts bargain hunters, so in some categories access to content or a back-in-stock notification works better. We put the first forms where the traffic already is: on the product page, in the cart and on the page after the order is placed.
What do we do with a list we have not written to in a long time?
Reactivate it in stages, in small batches, starting with the freshest addresses and switching off those that do not respond along the way. A send to the whole dormant list at once ends in a wave of spam reports. The effect then shows in transactional messages: order confirmations start landing outside the inbox too.
Why do you not report opens as the main metric?
Because since privacy protection was introduced in popular mail apps, some opens are registered by a machine, not a person. We still show opens, but as a supporting signal for choosing subject lines. Which campaign to repeat is decided by the revenue attributed to the send set against the number of unsubscribes, because only those two numbers together say whether the message was wanted.
Do you also handle deliverability?
Yes, as part of the list clean-up: we remove bouncing addresses and spam traps, split contacts by activity, and try to win back inactive ones before winding them down. That way sends only go to the live part of the list, which improves your sender reputation. If your domain is missing SPF, DKIM and DMARC records, we mention that on the first call.
