Four situations we see when we take over profiles from another social media agency. Each of them looks good in a report. You pay for every such month, and after 12 months it is still unknown how many people reached your site thanks to the profile.
Reach and likes measure what the platform did, not what a person did. Without a visit to the site and an event after it, you cannot tell whether the profile takes part in sales at all.
A calendar full of posts about National Cat Day. Publishing without a reason eats the budget and teaches the algorithm that this brand is not worth showing.
The warmest contact in all of marketing waits three days for a reaction. That is not a content problem, it is a problem of moderation and process.
Changing contractor starts with setting up the account from scratch: no history, no audience, no data for ad campaigns.
We do not start with a post calendar, but with an audit: what your profiles already do, which content works on them and what is missing. This is what the first quarter of work with JustIdea looks like.
2-3 weeks
We check content quality, publishing pace, audience reactions and what competitors in your industry are doing. You get a report with recommendations per channel, including ones you can implement without us.
1-2 weeks
We settle which social media channels we run and which we drop on purpose. Four profiles run carelessly lose to two run properly.
4 weeks
Content, publishing and moderation at an agreed rhythm. In parallel we connect measurement in the analytics tools, so that visits from profiles show up as a separate traffic source.
ongoing work
The report shows visits to the site and the events after them, not just profile reach. It drives optimisation of the calendar and formats, and a channel that brings nothing for a quarter we propose to close.
On social media everyone shows only their best results, agencies included. That is why, instead of reach screenshots, we show the ratings clients have given us on Google, Facebook and Clutch.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsFor each one we say what it gives on this particular service, so you can check whether JustIdea actually uses it.
A business profile can be restricted or blocked by an automated decision, usually at the worst moment. Partner status gives an escalation path with a human on the other side and technical support with measuring traffic from profiles.
An Instagram message is sometimes the first sales contact, and it most often gets lost in the profile's inbox. Connecting profiles to the CRM means the enquiry lands in the same queue as the form on your site.
A follower on a profile is on loan from the platform, while an email address and consent are already yours. Partner status gives the tools we use to move people from social media to a channel nobody can block for you overnight.
An alternative to ExpertSender where social media reach is to turn into a list of your own. A sign-up page, a form and a welcome sequence in one tool, without waiting for an implementation on the shop's side.
The audit has an entry price stated up front; you can buy it on its own and it does not commit you to anything further. Profile management and creative we quote after a brief: in it you describe the channels, publishing pace and amount of material, and we come back with a scope and a price.
An analysis of the brand's presence, content quality, competitors and growth potential on the key channels.
Communication strategy, content plan, publishing, moderation and measuring the traffic that reaches your site from the profiles.
Production of graphic material: posts, carousels and ad graphics in formats for every channel.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
