Every month without a new post is a month without visits: our own 133 posts with traffic collected 3,199 visits from search over 6 months, while a blog that stands still collects nothing. The reasons it stands still repeat almost every time we take over a blog from someone else.
Posts about trade fairs, awards and the new office are read by your staff. Before buying, a customer looks for an answer to their own question and will not find it, because nobody wrote that article.
Six posts in March, then silence until October. Search engines judge a site over months, so that rhythm never gets the chance to build rankings or hold on to them.
A thousand characters of filler around a single keyword. Today that is not enough for search engines, for the AI models that summarise answers, or for the person who leaves after three sentences.
A blog reported by the number of posts instead of visits and enquiries is a cost with no result. Without measurement you also cannot cut the topics that do not work.
The first article usually goes live in week three or four, because the plan comes before the writing.
a few days
We establish who your customer is, what you sell at the highest margin and what is missing today. If the blog already exists, we look at your analytics and your search results.
1-2 weeks
A list of topics for the quarter, each with a keyword, an intent and an estimated volume. You approve it before we start, so the direction holds no surprises.
monthly rhythm
We write, edit, choose the images and publish. We can work directly in your system or hand over finished articles for you to publish.
every 3 months
What brought visits, what brought enquiries and what to rewrite. Topics that do not perform drop out of the schedule for the next quarter.
We do not name client blogs until we have their consent, and numbers without a name are not proof. So we show our own blog, which we answer for ourselves and whose data we can open up in full. The last row is here on purpose: it tells you how many of these articles did not work.
| What we measure | Our blog over six months | What it tells us |
|---|---|---|
| Visits from search | 3.199 | Clicks collected by the 133 posts that have any traffic at all |
| Blog share of Google traffic | 48% | The blog brings almost half of all visits to the agency's domain |
| Strongest post | 649 visits | From an average position of 5.3, so a single topic works like a small campaign |
| Posts without a single visit | 453 of 586 | Material to rewrite or to cut in the quarterly review |
How we count these visits Google: what clicks, impressions and position mean in Search Console · Google: guidance on creating helpful, people-first content
Our own blog is shown above, because that is the only data we can open up in full. Here is the scale: this many companies write content with us on a steady schedule, and this many characters are produced for them every month. We do not name clients without their consent, so the numbers are aggregated.
write content with us on a steady schedule, with the volume set in the contract
of content produced for them every month, close to 470,000 a quarter
A blog shows up in the numbers only after a few quarters, so in the first months you are really paying on trust. We do not collect separate ratings for blog writing alone, so we show three public profiles with client reviews.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsA company blog is only as good as its knowledge of what your customer searches for. Below is what we can show beyond our own opinion of ourselves.
A status awarded for client results. For a blog it gives access to data on the words people actually use to search in your industry, before we write the first article rather than after.
The highest tier of the agency programme. For store blogs it means we can tie an article to product pages and categories, so that traffic from content has somewhere to turn into a basket.
The Bing index feeds Copilot's answers and, through licensing, part of the queries in other AI tools. For content it lets us check whether articles are visible outside Google too, which hardly anyone in Poland measures.
We bill by length and level of depth, so the bill can be worked out before we start, character by character. A worked example for a typical month is in the answers to the questions below.
The fastest and cheapest production. It works for category descriptions, how-to articles and anywhere topic coverage matters more than an original argument.
The model drafts the outline, and a copywriter checks the facts and adds context and original arguments. The default option for a company blog, because a factual error there costs more than the difference in price.
An article written from scratch by a copywriter. For material an expert puts their name to, for licensed industries and wherever content should build standing, not just reach.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
