Interactive agency: your website and your campaigns

The store reports one sales figure, the ad platform another, analytics a third. As long as nobody owns the measurement, the argument over results never ends.

A campaign needs a change to the cart or the product page, and the change goes to an outside contractor with their own queue. The budget keeps burning in the meantime.

Gaps in product data, a slow listing, inconsistent categories. It only shows up at the first product campaign, and fixing it becomes a separate project.

Nobody works out margin after cost of goods, returns and ad spend. Both the store and the agency then report a success that never shows up in the company account.

An interactive agency is a company that runs a brand's entire online presence: it designs and builds websites and stores, runs campaigns, measures results and writes content. The name predates the word 'digital' and in practice means the same thing. What sets it apart from an advertising agency is that it actually builds and maintains the tools where the selling happens, not just the communication around them.

Four rules: your accounts, one measure, a clear no

You don't have to take our word for it: all four show up in the first few weeks.

Four concerns about using a single contractor

„A developer doesn't understand advertising”

And the reverse is just as true, which is why we don't put both roles in one person. A developer builds the store, a specialist in that channel runs the campaigns, and measurement plus overall responsibility are shared.

„We're not based in Krakow”

Neither are most of JustIdea's clients. The workshop and handover stay in Krakow if that matters to you, and the rest of the work looks the same remotely and costs the same.

„We don't want to rebuild the store from scratch”

Most of the time you don't have to. We start by reviewing what's already there and tell you what can be fixed in the current store and what will only be cheaper after a migration. We settle that order before the quote.

„We're worried about depending on one company”

A fair concern, which is why we set up the ad accounts, analytics and domain under your own company, something you can check on day one. We hand over the source files and copyright once payment clears, so once the work ends, you keep the whole set.

This line has a budget consequence: we're responsible for the build and for what happens to it after launch, so that second part is billed monthly, not as a single handover. If all you want is a system delivered to an agreed scope, we'll say so at the first call.

• You're watching sales after launch, not a signed-off scope.
• After launch you need measurement, traffic and further versions.
• You don't have anyone to write the requirements and keep priorities in check.
• You want one partner for the store, the campaigns and the data.

• You have written requirements and your own product team.
• The system is internal and doesn't sell anything externally.
• You need a niche technology we don't specialise in.

These three names differ in what's left once the project ends. From this category you're left with a working tool: a store, a website, a partner panel, an integration with a system you already run. An advertising agency leaves you with a campaign and a full set of materials; a creative agency leaves you with brand rules: the logo, the colours, the way you write. JustIdea runs all three, but each has its own team, its own quote and its own handover.

We say this before the first quote, because the most common mistake is ordering one when the problem actually sits in another. A well-built B2B panel won't sell a brand nobody's heard of. The best campaign won't help if a wholesaler can't see their prices once logged in. A new identity won't fix a store where orders get lost between the warehouse and accounting.

The order that works most often: the tool first, then traffic, and image work last. It isn't a fixed rule, but with a budget split into stages it works better than the reverse, because the result of the first step shows up in orders, not in a brand-awareness survey. If a different one of these three is more urgent for you, we'll say so directly and point you to the right team, even when that means a smaller job for us.

Interactive agency: questions before you decide

Interactive agency: terms and the order of work