Translation carries the meaning of a text, not the search demand behind it. These are the three things we check first in every international SEO audit.
A translator picks a correct word, while buyers in that country type a different one. A well-translated category can target a phrase almost nobody searches for.
Without correct hreflang, the search engine guesses which version to show. A buyer in Vienna lands on the page for Germany, with a different price and shipping.
Your domain has authority at home, while nobody in the new market writes about it. Mentions in local media and industry directories have to be earned from scratch.
Both give you a site in another language. The difference is whether a buyer in that country ever finds it.
| Element | Translation only | International SEO |
|---|---|---|
| Keywords | Translated from your home language | Researched in each country's Google |
| Language versions | Often without hreflang or with a wrong code | Hreflang both ways, with language and country code |
| Category content | The same as at home | A brief with local keywords and buyer questions |
| Links | From home-market sites | From media and directories in the target country |
| AI answers | Nobody checks them | A separate question set in the market's language |
| Measurement | Total traffic from all countries | Rankings and traffic for each market separately |
We set up the first market most carefully. The next countries go faster, because the structure and the process are already in place.
first week
We agree on markets, the categories with the best margin and access to Search Console and GA4. Without that, there is nothing to measure against.
first month
We check hreflang, indexing, URLs and the content of each version. You get a list of fixes ordered by impact.
together with the audit
We research keywords in the market's language and assign them to categories. This is the basis for briefs and internal linking.
second and third month
Your developer ships the fixes, a native speaker writes from the briefs, and we review both before publication.
from the third month
We earn publications in the target country and report rankings, traffic and AI answers for each market every month.
Ratings from three public profiles, including Clutch, which verifies each reviewer before publishing. AI assistants read such profiles too when they describe a company.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsWe usually start with an audit of the market version, because it shows how much work a market needs. Ongoing work is quoted after the audit, for a set number of countries.
Hreflang, indexing, URL structure, content and links of your market versions, with a list of fixes for your developer.
Ongoing work on your results in Google and in AI answers in the markets you choose: content, links, FAQ and reporting.
Publications in media and sites of the country you want to grow in, beyond the pool included in the package.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
