So that before deciding on further work you know why the site is stuck. If a crawler cannot get through it, every next piece of work waits for that one fix. Most audits are ordered in one of these situations.
A drop after a migration, after an algorithm update and after crawlers were blocked by accident all look the same in Search Console. Only a check of the site tells them apart, and the rest of the plan depends on which cause it was.
Sometimes the problem is not the work on content but the fact that the site cannot be indexed properly. Then you lose every further month of the retainer, and an audit from €980 net settles it once.
The redirect map is then drawn up calmly, not in the week after you lose traffic. It is the only moment when it can be checked before the change instead of reconstructed after it.
It is not the same work, even though both services start from the same price. Below are the differences that actually change the scope of the report and the order of tasks in it.
| Issue | Online store | Company website |
|---|---|---|
| Biggest risk | Duplication from filters and pagination | Too little content for purchase queries |
| Product pages | Hundreds or thousands of URLs | Not applicable |
| Structured data | Product, offer, reviews, availability | Organisation, service, FAQ |
| Performance | Critical, basket and listing | Important, but less risky |
| What takes the most hours | Cleaning up filter URLs and product page templates | Query coverage and boundaries between pages |
The line can be blurred and it does not run where the basket does. A service company with an extensive portfolio of projects has problems closer to a store than to a brochure site, and a store with twenty products is closer to a company website, which is why on the first call we ask how many URLs the site has and whether they are generated automatically. Second: an SEO audit is not the same as a technical platform audit, because the latter looks at versions, modules and security, not at positions in search results. If your store runs slowly and crashes under heavier traffic, a technical audit is the right one and that is what we advise then, even if you ask about SEO.
Three stages, about a month in total, the same for a store and a company website. Only the first takes your time: access and agreeing which pages are meant to earn money. The rest we do on our side and come back with a finished document.
a few days
Search Console, analytics and access to the content management system. We agree which pages are meant to earn money, because an audit without that list rates everything equally.
3 weeks
Indexing, speed, URL and data structure, and alongside that search intent, keyword cannibalisation and gaps against the competition. Every finding is backed by data, not opinion.
1 week
A task list ordered by impact on the number of search queries, with an effort estimate for each item. We go through it at a meeting included in the audit price and agree what your team does and what stays with us.
An audit ends with a to-do list, and its value lies in the order: what to fix first so that the store starts earning from organic results. With a footwear store, our work together began with an audit like this, and we measured the result in the client's Google Analytics over the following six months, from July to December 2022.
in revenue from organic results in six months for a footwear store whose first step was an SEO audit; overall revenue grew by 107 percent
You pay for an audit before you read it, to a company whose work you do not know yet. So instead of describing our own method, we show how clients have rated us on Google, Facebook and Clutch.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsAn audit is the document on which you base your spending for the months that follow. It is worth knowing who writes it.
A status awarded on client results, not on passed tests. For an audit it means the recommendations come from work on live accounts, not from industry articles, and that we have a channel for questions when search engine behaviour departs from the documentation.
In a store audit half of the recommendations concern things that then have to be implemented in the theme or a module. The top tier of the agency programme means a recommendation is feasible, not just right.
The Bing index also feeds Copilot's answers, and hardly anyone in Poland checks it. Access to Microsoft's tools lets us show in the audit whether the site is visible there as well.
Both services start from the same price, because the size of the site decides where you land in the range, not its type. The price is stated before we talk.
Content structure, query coverage, page cannibalisation, the technical layer and organisation structured data. For company and service websites.
Filters, pagination, product pages, offer structured data and listing performance. For stores on PrestaShop, WooCommerce and other platforms.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
