Three causes we see in most accounts that come to us for an audit. Every month with this setup is budget spent on clicks from people who do not decide on the purchase, and at LinkedIn's rates it is the most expensive way possible to find that out.
A LinkedIn lead form is filled in with one click, because the profile supplies the data. There are plenty of leads and they are cheap, and the salesperson spends weeks before reaching someone who actually buys.
The ad proposes a meeting to someone seeing your company's name for the first time. With a click costing many times more than in search, it is the most expensive way possible to introduce yourself.
The dashboard shows the number of leads and that is where its knowledge ends. Without CRM data on which of them reached a proposal, the campaign learns to find the cheapest form, not the customer.
Four stages. The first is about money, because without it you cannot judge whether the channel has any right to pay off.
1 week
We establish the contract value, the margin and the length of the sales cycle. Those three numbers give the maximum cost of acquisition, above which the channel stops making sense, and we tell you before the first euro of budget is spent.
1-2 weeks
We connect the campaigns to the CRM and set up the stages: enquiry, meeting, proposal, contract. Without this you will see only the number of leads, a metric that can grow together with your customer acquisition cost.
2-4 weeks
Material for specific job titles and decision stages: some that introduce the company, some that ask for contact. We rotate them more often than in other channels, because the audience is small and quickly sees the same thing.
ongoing
The budget goes where the conversations ending in a contract come from, not where the form is cheapest. Every month we show which job titles and industries deliver and which we cut off.
LinkedIn Ads is usually launched by a company that has already spent budget elsewhere and not seen a single sales conversation from it. Such a company rightly no longer believes a contractor's claims, so instead we show ratings given by clients. They concern the whole agency, not LinkedIn campaigns alone.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsFor LinkedIn Ads itself we have no partner status and do not pretend otherwise: this channel has its own programme and its own support. Below are three statuses that genuinely work in a B2B campaign, each in a different place: on the platform, in the CRM and in verifying reviews.
LinkedIn belongs to Microsoft, but LinkedIn Ads has its own partner programme, in which we hold no status. The top tier of the Microsoft Advertising programme gives us practice in the same company's second advertising channel, also geared to business customers, and a route to raise questions on Microsoft's side when an issue concerns shared audience data.
A ranking of inbound marketing in Poland. In B2B the decision takes months, and Clutch verifies every review by talking to its author, so this position speaks of results after months, not after a week.
A lead from LinkedIn is worth as much as the CRM confirms. The team certification covers connecting campaigns to HubSpot, so we can see what happens to a lead after it leaves the ad dashboard.
We start with a free account audit, so we know what we are talking about. Management is priced by the size of the ad budget, as in every other channel. One package covers one channel: LinkedIn run alongside Google Ads is a separate item. On LinkedIn the media budget itself starts higher than in other channels, because that is what reaching a decision-maker costs.
Entering the channel: measurement, one narrowly targeted campaign and lead qualification.
Running campaigns, content for each decision stage and a report based on sales conversations.
Several markets, several personas and a team instead of a single specialist.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
