Three costs that only show after the first month. We work out the commission before launch; returns at that point can only be assumed, and without this calculation every month quietly eats into the margin.
On top of the acquisition cost comes a commission on every order. In low-margin categories it is the commission that decides whether the channel makes sense.
Gaps in titles, attributes and photos cut the products' visibility in the shop's search and raise the cost of every order.
Nobody knows how many there will be before launch, us included. We put returns into the calculation as a separate line and measure them on your orders from the app, instead of carrying over the rate from your online shop.
The order is placed on one side of the screen or the other, and that single distinction sets everything else. In TikTok Shop the buyer never leaves the app, so the platform takes the commission and holds the contact details. In TikTok Ads you pay for delivery, and the order and the customer stay with you. TikTok Shop is open to businesses registered in Poland, so before we count either option, we only check whether your category needs separate platform approval.
| Element | TikTok Shop | TikTok Ads |
|---|---|---|
| Where the purchase path ends | In the app: product, basket and payment without leaving | In your shop, where the ad leads |
| When the platform takes its share | After the sale, as a commission on the order | Before the sale, as a fee for delivering the content |
| Who owns the buyer's data | The platform; you bring the buyer into your own database separately | You do, from the first order in your shop |
| What you prepare before launch | A seller account, the catalogue and a returns process | Tracking in the shop and video content to rotate |
| What the report shows | Profit after commission, product cost and returns | Cost per order after returns and its share of the margin |
Rules we do not set: UOKiK, Poland's consumer protection authority, on labelling creator content · UOKiK on the right to withdraw from a purchase
Four stages. The first is free and ends with a calculation that may close the subject, and that is fine.
1 week
This stage is free: we count the margin after the platform's commission and after returns for your categories. If nothing is left, we say so before signing anything.
2-3 weeks
We set up the seller account together with you and move the catalogue over, and for categories under restrictions we help you apply for platform approval. We tidy up titles, attributes and photos for the shop's search in the app.
2-4 weeks
We launch GMV Max campaigns and the affiliate programme for creators. We check what sells without paying extra on every order.
ongoing
We grow what earns after commission, and we report profit, not turnover.
TikTok Shop is new enough that anyone can call themselves a specialist, and it is hard to verify. Clutch checks before publishing that the reviewer really represents the client business, so there at least every rating comes from someone who really worked with JustIdea.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsTikTok Shop looks like a marketing channel, but it is a sales channel: it has orders, returns and stock levels. Below are JustIdea's statuses that cover this second, less spectacular half.
Orders from the app have to enter the same process as the rest of the shop, otherwise someone retypes them by hand. The integration partnership with base., an order management system widely used by Polish shops, gives us access to support on that layer.
A ranking of paid campaigns in e-commerce. Clutch checks the identity of every review's author before publishing, so this position speaks to settled campaigns, not to claims.
Sales in the app have to be set against what happens in the shop, otherwise both channels count the same customer. Google campaigns are our everyday work, so when you run both channels with us, we bring them together in one report.
We put together a quote after the free margin calculation, because the scope depends on the size of the catalogue, the ad budget and whether we work with creators. TikTok Ads run alongside is a separate service with its own quote, even in the same app.
Setting up the seller account together with you, moving the catalogue over and the first GMV Max campaigns.
GMV Max campaigns, work on the catalogue and the affiliate programme, plus a report on the result after the platform's commission.
Selling across several EU markets through TikTok Shop and a large catalogue, with the scope of work matched to scale, without a fixed hour limit.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
