Three things ruin results here, and raising the bid fixes none of them. Every month without a new creative is a month in which the same budget, €700 or €10k, buys ever more expensive orders.
The same video shown to the same audience stops working after a dozen or so days. Without new variants, the cost per order rises on its own.
A video carried over from Meta or from a TV spot gets scrolled past before it loads. TikTok needs the language of the platform.
The default attribution counts views without a click, so the dashboard shows results you cannot see in the shop.
These are two different services, not two names for the same one. In TikTok Ads we buy media: you pay the platform for views and send traffic to your shop, where the order is placed. In TikTok Shop the order is placed inside the app and the platform takes a commission on the sale. A third route, material from creators, is something else again: you pay for the post and for the rights to the video, not for the airtime.
| Element | TikTok Ads | TikTok Shop |
|---|---|---|
| Where the order is placed | In your shop, after a click on the ad | In the TikTok app, without leaving for the shop |
| What you pay the platform for | Showing the video, in other words buying media | A commission on each order sold |
| What sets the cost | The video creative and how often it is swapped | The catalogue, the price and the creators who show it |
| What the launch needs | A pixel, the Events API and a video production plan | A seller account, a catalogue and returns handling |
| How we judge the result | Cost per order after returns, in your shop | Margin after the platform's commission |
Rules for working with creators: the influencer marketing guide from UOKiK, the Polish consumer protection authority · Influencer Marketing Benchmark Report 2026
Four stages: creative strategy, measurement, testing, and optimisation while scaling. We set up targeting only once we know what we are showing, because here the video sets the cost, not the audience.
1-2 weeks
We agree what we show and who films it: you, a creator or our team. We come out with a list of variants to test.
1-2 weeks
The pixel, the Events API and purchase events. Without this stage the campaign learns from data we do not trust.
2-4 weeks
Several variants at once, on small budgets. Whatever has the lowest cost per order after returns stays.
ongoing work
The budget grows on the winners, and new variants go live before the current ones burn out.
TikTok needs video production, so the partnership starts with trust before the first result. These three ratings were left by clients, and Clutch phones the reviewer before publishing.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsTikTok runs the TikTok Marketing Partners programme (agencies, creative, measurement, technology), but JustIdea does not hold a badge in it yet and does not pretend to. We show what can be checked: a paid campaign ranking and our status in a second social channel that counts conversions the same way.
A ranking of paid campaigns in e-commerce. Clutch verifies every review in a conversation with its author, so this position rests on campaigns settled with clients, including ones run on social media.
Short-video advertising works on the same principles on the measurement side. Meta partner status gives us access to event quality diagnostics, which we carry over to the TikTok setup.
A TikTok campaign is rarely the first touch, and it will not count that on its own. Google partner status gives us support with an attribution model in which this channel is seen fairly.
We start with a free account audit, so we know what we are talking about. We price the service by the size of the ad budget. One package is one channel: TikTok run alongside Meta is two packages, because that is two different jobs and two different kinds of creative.
Getting into the channel: measurement, the first creatives and a test campaign.
Running the campaigns, regular creative rotation and a report on campaign results.
Several markets, work with creators and a team instead of one specialist.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
