Four reasons. All of them show up in the first measurement, and none is visible in Google Analytics or Search Console: OpenAI offers nothing for ChatGPT that resembles a search engine report. Until someone asks the model your questions and counts the answers, this is a channel without data, not a channel without weight.
Asked a question from your category, the model gives three names and none of them is yours. Rarely because those companies are better. Usually because there is something to read about them in the places ChatGPT looks, and nothing about you.
An old address, a discontinued range, the company name from before a restructuring. The model makes nothing up, it quotes a source nobody has corrected for two years. This layer is the quickest to fix, and we usually start with it.
When someone asks whom to hire or where to buy, ChatGPT reaches for discussions, comparisons and rankings, not for offer pages. A company without a single mention in such a place is, for the model, a company nobody has written anything about.
The answer to your customer's question is in the text, but spread over five paragraphs and mixed with promises. The model cuts out a fragment, so it takes the one closest to the question, not the one you think is best.
This work does not replace what you do in search. It adds prompts, sources outside your domain, brand entity context, authorship and answer monitoring. Good SEO in Google is the starting point: with working SEO you start halfway, not from zero.
| Area | Classic SEO | Visibility in ChatGPT |
|---|---|---|
| Main goal | the page appearing in search results | the brand and its sources appearing in the model's answer |
| Queries | keywords | prompts, questions and user intent |
| Measurement | rankings, clicks, traffic and conversions | brand share, sources, accuracy of information and context |
| Content | an answer to the needs of the reader and the search engine | an answer the model can understand and cite |
| Authority | domain, links, content, brand | the same, plus brand entity, experts and outside confirmation |
The first step is always the same, and you can stop there: the audit is a finished product, not the start of a subscription. The first two stages happen without touching your site, so you decide whether to write anything only after the measurement.
2-3 weeks
We agree the set of questions your customers really ask and put them to the model many times, because the same conversation twice in a row can return different names. The result: how often you come up, how often your competitors do, which sources ChatGPT cites and what untrue things it says about you.
2 weeks
We predict the sentences customers use to ask about your category and assign them to personas. Without this the question set is a list of Search Console keywords, and nobody writes to a model in keywords.
3-8 weeks
First, what can be fixed without writing new content: structured data, the business profile, directories, correcting outdated information at the source. This is where the effect shows fastest, because it touches what the model pulls in while it answers.
set-up, then the tool runs monthly
The set-up is one-off: we configure a model monitoring tool on your questions and take the first reading. After that the tool asks them every month by itself, on a subscription you pay for, so you compare your share of answers with last month, not with an impression. We give you the tool's cost before the start.
Ask any agency about ChatGPT SEO and it will say 'us', because such a claim costs nothing. What you can check is something else: how the same company performs in work it has done for years and has already been paid for. The three profiles below show those ratings together with the text of the reviews.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsWe are not an OpenAI partner, because no such programme exists. An agency that boasts of it is citing something that is not there. We hold three other statuses, and for each we say what it really adds to work on visibility in ChatGPT.
Visibility outside Google is measured in indexes that have nothing like Search Console. Microsoft's search engine, the same one Copilot answers from, is the only one outside the Google ecosystem that we can see into with partner programme tools. We treat it as a reference point for answers outside Google, and in Poland almost nobody does.
Work on visibility in one model moves the others, because many of the sources are shared, and Google results remain the fastest gauge of whether a change on the site worked at all. Partner status gives us a line for questions and earlier access to information about changes in search.
Social profiles are one of the sources the model takes basic company facts from: name, address, scope of the offer. Tidying them up is part of fixing the facts, and partner status shortens the path when data has to be corrected on the platform's side.
Three closed products, ordered from the cheapest. You buy each one separately, as a one-off. Ongoing work on visibility is a subscription and goes together with SEO, because it is largely the same work; the ranges are in the SEO price list.
We configure a tool that then checks by itself every month whether language models mention your brand for the agreed prompts.
A diagnosis: where traffic from models comes from, where your brand stands in their answers and what on your site gets in the way of being cited.
A classic SEO audit combined with an analysis of your brand's presence in ChatGPT, Gemini, Perplexity and AI Overview. You pay once, for the audit alone, and ongoing work is not included in that price.
Three texts by our SEO team (in Polish) on the mechanism behind it: where the model gets its knowledge about companies and what decides a citation. Read them if you want to understand the principle before you order the work.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
