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Websites

Company websites and B2B platforms on WordPress or custom builds, with design, audits and speed optimisation.

Website development →

What we run

SEO

Visibility in Google and in language models. One team looks after search, your business profile and what ChatGPT and Gemini say about your brand.

Search engine optimisation →

What we run

Advertising and campaigns

Campaigns judged on net profit after returns and cost of goods, not on the ROAS in the ad platform. Creative is made in-house, so it never waits for a third supplier.

Digital marketing agency →

What we run

Analytics and data

Measurement first, decisions second. Ad, store and warehouse data in one place, so a budget conversation takes fifteen minutes, not three meetings.

Web analytics for e-commerce →
Know-how, not platitudes

A blog on e-commerce, SEO, marketing and AI

We write about what grows a store's revenue, what eats into its margin and how to run campaigns. A separate topic is how search engines and AI models read content today.

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SEO 24 September 2026 301 Redirect: What It Is, How It Works and When to Use It in SEO Wojciech Wabno AI 31 August 2026 ChatGPT Ads in Poland: how does it work and since when? Wiktoria Władarz AI 31 August 2026 Claude Projects: What It Is, How It Works and What It's For Kalina Mądry Marketing 26 August 2026 How to Improve B2B Lead Nurturing? Strategies and KPIs Wiktoria Władarz AI 21 August 2026 AI Overviews vs AI Mode: Differences and Impact on SEO Wojciech Wabno Case Studies 19 August 2026 8x more visibility, 4x more catalogue downloads: welding industry SEO Wiktoria Podorska Marketing 19 August 2026 E-commerce Profit-First: How to Take Back Control of Your Margin Aleksandra Skotnicka AI 14 August 2026 Intent-based content: how to create content for buying intent in AI search Wiktoria Podorska Case Studies 13 August 2026 +233% in Top 3 and +67% Non-Branded Traffic: SEO in the Measuring Equipment Industry Wiktoria Podorska Marketing 13 August 2026 How to Use AI for Personalisation in Marketing Communication Wiktoria Władarz Case Studies 11 August 2026 SEO for an Agricultural Shop: 104% Traffic Growth | Case Study MHR Wojciech Wabno SEO 5 August 2026 E-commerce Seasonality: How to Plan SEO in Advance Małgorzata Walo
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SEO 30 July 2026 Reddit and UGC in Google Search Results: What It Means for Your Content Strategy Małgorzata Walo Marketing 27 July 2026 What Are the Meta Ads Ad Types? Formats for 2026 Wiktoria Władarz SEO 24 July 2026 Google Discover: What It Is, How It Works and the Latest Discover News Wojciech Wabno Marketing 21 July 2026 What Are the AI Features in Google Ads? Wiktoria Władarz AI 17 July 2026 Agentic Browsing in PageSpeed Insights: How to Prepare Your Site Kalina Mądry AI 10 July 2026 AI Cannibalization: A New SEO Challenge in the Era of AI Search and AI Overviews Wiktoria Podorska Marketing 8 July 2026 Performance Max: The Complete Guide for 2026 Wiktoria Władarz Marketing 2 July 2026 What Is Marketing Automation and How Does It Work? Wiktoria Władarz Case Studies 1 July 2026 +269% Organic Traffic for a Baby Gear Shop [Case Study] Wojciech Wabno SEO 29 June 2026 Topic clusters: what they are and how to build them Kalina Mądry Marketing 26 June 2026 Does Marketing Automation Work for Small Businesses? Wiktoria Władarz SEO 25 June 2026 SemKRK#24 BIG 2026: What the Industry Says About AI, E-commerce and the Future of SEO Wiktoria Władarz AI 19 June 2026 Top 5 AI presentation tools you need to know in 2026 Wiktoria Podorska Case Studies 2 June 2026 3x More Keywords in Top 3 for a Log Home Builder [Case Study] Wojciech Wabno AI 29 May 2026 Universal Commerce Protocol: What Is UCP in E-commerce? Wojciech Wabno SEO 22 May 2026 AI Trust Signals: What Convinces Agents to Recommend Your Brand? Kalina Mądry SEO 18 May 2026 TikTok Shop in Poland: how will it change e-commerce in 2026? Małgorzata Walo SEO 15 May 2026 Brand Mentions in AI Search: How to Turn Citations Into Real Traffic in 2026 Wiktoria Podorska SEO 30 April 2026 5 GEO Pillars: Brand Visibility in AI Search in 2026 Małgorzata Walo AI 24 April 2026 ElevenLabs: How to Create a Digital AI Voiceover Kalina Mądry SEO 22 April 2026 Content Recycling for AI: How to Refresh Old Articles in 2026? Wiktoria Podorska Case Studies 21 April 2026 +35% Top 3 Rankings for an IVF Clinic [Case Study] Małgorzata Walo AI 17 April 2026 NotebookLM: What Is It and How Does It Work? Wojciech Wabno AI 14 April 2026 LLM (Large Language Models): what they are, how they work and what they're used for Łukasz Zontek AI 27 March 2026 How Google AI Overviews Affect CTR and Organic Traffic Wojciech Wabno AI 25 March 2026 Top 5 ChatGPT Ranking Factors Łukasz Zontek AI 19 March 2026 What Is Meta AI and How Is It Changing the Way We Use Technology? Kalina Mądry AI 13 March 2026 n8n Workflow Automation: Features, Capabilities and Examples Wiktoria Podorska Marketing 12 March 2026 Best payment gateways for online stores in Poland 2026: check the lowest fees Łukasz Zontek AI 3 March 2026 Lyria 3 by Google: A Revolution in AI Music Creation Małgorzata Walo AI 25 February 2026 AI Hallucinations (LLMs): Definition, Causes and Prevention Łukasz Zontek Marketing 24 February 2026 Business Process Automation: 5 Tools Worth Knowing in 2026 Wiktoria Podorska Marketing 19 February 2026 CRM implementation: more qualified leads in 4 months [case study] Malwina Jurga AI 17 February 2026 Sora 2: What It Is and What It Can Do in AI Video Generation Kalina Mądry AI 12 February 2026 Claude AI features and use cases Wojciech Wabno AI 3 February 2026 Top 7 Best AI Video Generation Tools Małgorzata Walo AI 29 January 2026 AI Search Audit: What It Includes and Why You Need One Łukasz Zontek AI 28 January 2026 Discover Midjourney: How to Create AI Images? Małgorzata Walo SEO 26 January 2026 FAQ Sections and AI SEO: How to Get Cited by AI Wiktoria Podorska AI 21 January 2026 SEO for AI Answers: How Do Embeddings and RAG Affect Content Visibility? Łukasz Zontek AI 19 January 2026 What Is Vibe Coding and How Does This New Approach to AI Programming Work? Kalina Mądry AI 12 January 2026 Link Building in the Age of AI: How AI Is Changing the Rules of SEO Wojciech Wabno SEO 23 December 2025 Nano Banana in Gemini: What It Is, How It Works and How to Use It Kalina Mądry SEO 22 December 2025 AI vs ML vs DL: How to Use Them at Work? Małgorzata Walo SEO 18 December 2025 How Does AI Support SEO? Wiktoria Podorska Marketing 27 November 2025 ROAS Is a Myth: Stop Telling Fairy Tales, Read the Data Mateusz Haber SEO 26 November 2025 Grok AI: Features, Uses and How It Works in Practice Kalina Mądry Marketing 24 November 2025 Email Marketing: A Complete Guide for Your Brand Wiktoria Władarz SEO 24 November 2025 Ranking of Tools for Measuring AI Search Visibility Wiktoria Podorska SEO 21 November 2025 5 Best AI Language Models in 2025 You Should Know Małgorzata Walo SEO 18 November 2025 What is Perplexity AI? Features and uses Wojciech Wabno Marketing 17 November 2025 Best Marketing Automation Tools. 2026 Ranking and Analysis Aleksandra Skotnicka International SEO 17 November 2025 SEO in Slovakia: How to Build Search Visibility Łukasz Zontek International SEO 16 November 2025 SEO in the Czech Republic: Ranking for Google and Seznam Łukasz Zontek International SEO 14 November 2025 SEO in France: How to Build Search Visibility Łukasz Zontek International SEO 13 November 2025 SEO in Spain: A Strategy for a Competitive Market Łukasz Zontek International SEO 11 November 2025 SEO in Portugal: A Strategy for the Lusophone Market Łukasz Zontek SEO 7 November 2025 Google AI Mode in Poland: The New Era of Search Małgorzata Walo SEO 3 November 2025 How to Measure AI Search Visibility and Grow Your Organic Traffic Wiktoria Podorska Marketing 2 November 2025 6 Common Marketing Automation Mistakes and How to Avoid Them Aleksandra Skotnicka Marketing 2 November 2025 How can you use marketing automation to increase customer retention? Aleksandra Skotnicka Marketing 2 November 2025 Marketing automation vs email marketing: what's the difference? Aleksandra Skotnicka Marketing 2 November 2025 Best Marketing Automation Strategies That Actually Increase Sales Aleksandra Skotnicka Marketing 2 November 2025 Surf Inc.: how marketing automation increased sales by 2,400%? Aleksandra Skotnicka SEO 30 October 2025 How to Track Traffic from ChatGPT and Other LLMs Łukasz Zontek SEO 29 October 2025 Schema.org Structured Data and AI Content Visibility Wojciech Wabno Web Development 21 October 2025 What Is PrestaShop? Complete Guide Joanna Hoły Case Studies 16 October 2025 From Business Listing to Market Leader: Solvent's Google Maps Success (Case Study) Łukasz Zontek Web Development 2 October 2025 WordPress & WooCommerce: A Guide to Store Administration Joanna Hoły Case Studies 11 August 2025 How Did We Increase the Visibility of Accounting Firm Profesja on Google Maps? Łukasz Zontek Case Studies 6 August 2025 Sanitbuy.pl: Google Business Profile from Visibility to Conversion [Case Study] Wiktoria Podorska AI 2 August 2025 How to Appear in ChatGPT Results: A JustIdea Agency Guide Łukasz Zontek Marketing 8 July 2025 ROAS Is Dead: How to Measure Real E-commerce Profitability Mateusz Haber Web Development 12 June 2025 WordPress Admin Panel: How to Log In and Reset Your Password Joanna Hoły Case Studies 9 June 2025 SEO with Care: Artvimed's Google Maps Success ⟶ Case Study Małgorzata Walo Case Studies 2 June 2025 DentArt Leading Online: A Google Business Profile SEO Case Study Łukasz Zontek Case Studies 23 May 2025 SEO with Empathy: Far-Med on Google Maps [Case Study] Małgorzata Walo SEO 22 May 2025 Buying Positive Google Business Profile Reviews Łukasz Zontek Case Studies 21 May 2025 How Podłoga 2.0 Reached #1 in Google Maps for Key Local Search Terms Łukasz Zontek SEO 20 May 2025 10 Most Popular Search Engines in 2025: Poland and the World Małgorzata Walo SEO 20 May 2025 What is on-page SEO? Wojciech Wabno SEO 20 May 2025 Is Infinite Scroll Worth Implementing? An Analysis of Its Impact on SEO and Conversions Katarzyna Koczwara SEO 20 May 2025 Gemini AI: A Complete Guide to the Tool and Its Features Wiktoria Podorska SEO 20 May 2025 How Often Should You Update SEO Content? Wojciech Wabno SEO 20 May 2025 Topical Relevance: The Secret to an Effective Content Marketing Strategy Łukasz Zontek SEO 13 May 2025 Technical SEO Audit Łukasz Zontek SEO 5 May 2025 Does Internal Linking Matter for SEO? Wojciech Wabno SEO 28 April 2025 SEO for AI Overview Łukasz Zontek SEO 25 April 2025 JavaScript SEO: A Practical Guide to Optimising Dynamic Pages Łukasz Zontek SEO 21 April 2025 How to effectively rank a website in foreign markets? Łukasz Zontek AI 17 April 2025 How to Rank Your Brand in ChatGPT Łukasz Zontek AI 16 April 2025 DeepSeek and SEO: What You Need to Know Łukasz Zontek AI 16 April 2025 How to Create a Ghibli-Style Image and a Viral Doll in ChatGPT Małgorzata Walo AI 15 April 2025 Google AI Overview in Poland: How Is It Changing SEO and How to Avoid Losing Visibility? Łukasz Zontek SEO 12 April 2025 How to Rank Your Google Business Profile in 2026 Łukasz Zontek AI 11 April 2025 Best AI Prompt Generator Tools: Full Ranking Wiktoria Podorska Case Studies 10 April 2025 Have your Google reviews disappeared? Here's how to get them back! Łukasz Zontek AI 6 April 2025 ChatGPT SEO Prompts: How to Create and Use Them Łukasz Zontek SEO 2 April 2025 Is Google Business Profile Free? Łukasz Zontek SEO 2 April 2025 Local SEO for a Physical Shop: How to Rank Online Wiktoria Podorska SEO 2 April 2025 How to Effectively Increase Your CTR: Practical Tips Katarzyna Koczwara SEO 8 March 2025 How to Generate a Google Reviews Link and Share It with Customers? A Step-by-Step Guide Małgorzata Walo Marketing 26 February 2025 Google Starts New Series of Articles on the Robots.txt File Małgorzata Walo Web Development 3 February 2025 New from JustIdea: GPSR module for PrestaShop now available on Addons! Mateusz Olszański AI 15 January 2025 Google changes the rules of the game: how to gain visibility in AI Overviews? Łukasz Zontek Marketing 21 December 2024 Google Algorithm Update: The 2024 Spam Update Łukasz Zontek SEO 17 December 2024 How Does Google Manage Cache During Indexing? Łukasz Zontek Marketing 14 December 2024 Google Search Console: New 24-Hour Data View Feature Łukasz Zontek SEO 9 September 2024 How to Set Up a Bing Places for Business Profile Małgorzata Walo SEO 4 September 2024 Local SEO or National SEO? Wojciech Wabno SEO 4 September 2024 Black Friday SEO: Optimising Your Online Shop for the Sales Period [Checklist] Łukasz Zontek SEO 29 August 2024 How to Remove Negative Reviews from Google? Małgorzata Walo SEO 29 July 2024 ChatGPT for SEO: How to Use AI in Search Optimisation Łukasz Zontek SEO 26 July 2024 What Should an SEO Audit Include? Małgorzata Walo SEO 28 June 2024 How to Choose an SEO Agency: A Practical Guide Małgorzata Walo SEO 28 June 2024 Yoast SEO - Setup Guide Łukasz Zontek Marketing 18 June 2024 €57,000 a Month Thanks to Marketing Automation [Case Study] Mateusz Haber SEO 30 May 2024 Technical SEO: A Guide to Achieving High Rankings Łukasz Zontek Marketing 20 May 2024 Why 9 in 10 E-Commerce Stores Fail: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka Marketing 20 May 2024 ROAS Is Dead, Profit Is King: Mateusz Haber at Ecommerce.pl Aleksandra Skotnicka Web Development 20 May 2024 PrestaShop Experts: JustIdea, One of 3 Certified Agencies in Poland Wojciech Wabno Analytics 29 April 2024 404 Error Analysis in Google Analytics [GA4] Łukasz Zontek Web Development 18 April 2024 Page Load Speed: How to Make Your Website Faster Wojciech Wabno Marketing 16 April 2024 How to increase conversion in an online shop? Paweł Seruga SEO 20 March 2024 Travel Agency SEO Łukasz Zontek SEO 20 March 2024 Image SEO for Google Images: Best Practices Julia Kaim Marketing 7 March 2024 How to Build a Mailing List? Martyna Świrszcz Marketing 7 March 2024 What Social Media Presence Does for Your Business Martyna Świrszcz SEO 5 March 2024 Why Isn't Google Indexing My Website? Causes and Solutions Wojciech Wabno Marketing 29 February 2024 Google Ads Shopping Campaigns: What They Are and How They Work? Paweł Seruga Analytics 29 February 2024 Internal Site Search Tracking in Google Analytics 4: Setup Guide Łukasz Zontek SEO 20 February 2024 How to Check Your Google Ranking: Free Tools Julia Kaim Marketing 13 February 2024 Cookiebot and Consent Mode 2.0: Everything You Need to Know Paweł Pasterak Web Development 7 February 2024 How much does a PrestaShop online store cost? Mateusz Olszański Case Studies 30 January 2024 Google Business Profile Audit: What to Check Łukasz Zontek SEO 3 January 2024 PrestaShop SEO: The Complete Guide Wojciech Wabno SEO 22 December 2023 Long-Tail SEO: Is It Worth Using? Julia Kaim Web Development 18 December 2023 How Much Does a WordPress Website Cost? A Complete Pricing Guide Paweł Pasterak Online stores 12 December 2023 PrestaShop 8 Upgrade: What You Need to Know Mateusz Olszański Marketing 5 December 2023 Google Ads Campaign Optimisation: A Step-by-Step Guide Tomasz Kaźmierczak SEO 4 December 2023 Shoper Store Optimisation and SEO Łukasz Zontek Case Studies 1 December 2023 How We Scaled an Online Shop to €320k in Monthly Revenue Mateusz Haber SEO 1 December 2023 WordPress SEO: a complete step-by-step guide Wojciech Wabno Web Development 1 December 2023 PrestaShop vs WooCommerce - which should you choose for your online store? Mateusz Olszański Marketing 30 November 2023 What Is a Newsletter and How Do You Create One? Martyna Świrszcz Marketing 29 November 2023 How to Write an Effective Business Proposal [Free Template] Paweł Dębosz Web Development 28 November 2023 How Much Does a WooCommerce Store Cost? Mateusz Olszański Web Development 28 November 2023 PrestaShop Template: Ready-Made or Custom? Mateusz Olszański Web Development 27 November 2023 How Much Does a Custom Online Store Cost? Mateusz Olszański Marketing 27 November 2023 Hashtags: What They Are, How to Use Them and What They Mean Martyna Świrszcz SEO 27 November 2023 How to Check Your Google Reviews? Step-by-Step Guide [Updated: September 2026] Julia Kaim Web Development 27 November 2023 PrestaShop vs Shoper: Key Considerations When Choosing an E-commerce Platform Mateusz Olszański Web Development 27 November 2023 PrestaShop vs Shopify: Popular E-commerce Platforms Paweł Pasterak Marketing 24 November 2023 What Is a Marketing Brief and How to Write One? Paweł Dębosz SEO 23 November 2023 WordPress SEO Audit: Why Your Site or Shop Needs One Wojciech Wabno SEO 10 November 2023 Google Chrome - SEO extensions worth using Łukasz Zontek Marketing 31 October 2023 What Is Remarketing and How to Use It in Online Campaigns? Tomasz Kaźmierczak SEO 31 October 2023 Link Building for SEO: The Complete Guide Wojciech Wabno Web Development 31 October 2023 How to choose an ecommerce platform: a guide for online shops Paweł Pasterak SEO 31 October 2023 Local SEO: What It Is and How to Use It Julia Kaim SEO 25 October 2023 Emoji in title tags and meta descriptions. Use emoji in SEO. Łukasz Zontek Online stores 25 September 2023 PrestaShop 1.6 to 1.7 Upgrade: What to Remember Mateusz Olszański Case Studies 25 July 2023 A Sixfold Increase in TOP 3 Keywords in the Travel Industry Jakub Rogoziński Case Studies 13 February 2023 How We Quadrupled Traffic to a Google Business Profile? Julia Kaim Case Studies 25 January 2023 SEM for a Fitness Club: From Zero to Market Leader. A 360° Case Study Karol Pudlik Case Studies 20 January 2023 €38,000 in Monthly Turnover? Annual Growth of as Much as 262% Karol Pudlik Case Studies 20 December 2022 Over €180,000 in turnover in 30 days? See how we did it! Karol Pudlik SEO 27 October 2022 Cloudflare Step by Step Jan Wójcicki Case Studies 26 September 2022 How We Generated €140k in Revenue for a Shoe Shop Julia Kaim Case Studies 19 September 2022 The #1 Ranking Among Hair Salons [Case Study] Julia Kaim SEO 19 September 2022 Top 10 Most Popular Structured Data Types for SEO Jan Wójcicki SEO 14 September 2022 YouTube Optimisation: How to Upload a Video to YouTube Jan Wójcicki SEO 2 September 2022 Page Speed: Is It Important and How Do You Improve It? Julia Kaim SEO 29 June 2022 What Is a Title Tag and How to Use It in 2026 - JustIdea Agency Jakub Rogoziński Marketing 15 April 2022 10 Points to Discuss When Choosing a Marketing Agency Tomasz Kaźmierczak Marketing 25 March 2022 How Do You Measure ROI in Lead Generation Campaigns? Tomasz Kaźmierczak Design 8 March 2022 8 Best Practices for Designing User-Friendly Forms Dawid Kabała Case Studies 7 March 2022 How We Improved Collaboration With Our Partners in Three Steps Dawid Kabała Design 15 February 2022 UX/UI Design in 2026: The Latest Trends Bartłomiej Szczurek SEO 21 January 2022 Content Cannibalization and Duplication: What It Is and How to Prevent It Jan Wójcicki SEO 21 January 2022 Working with an SEO Agency: What You Should Know and How It Works Jan Wójcicki Marketing 29 December 2021 Working With Clients on a Design Project Dawid Kabała Web Development 28 December 2021 What Is a Landing Page and What Should It Include? Dawid Kabała Design 28 December 2021 How to Prepare a Graphic Design for Developers? Dawid Kabała SEO 17 July 2020 How to Write Correct SEO Content for a Website? Jakub Rogoziński SEO 17 July 2020 Preparing to Write SEO-Optimised Content Jakub Rogoziński SEO 17 July 2020 Product Naming Guidelines for Online Stores Jakub Rogoziński
Who writes this

Blog authors

Every article is signed. Below are the people who have signed the most articles, and each of their pages collects all of their work.

Łukasz Zontek 45 articles on the blog Wojciech Wabno 24 articles on the blog Małgorzata Walo 21 articles on the blog Wiktoria Podorska 18 articles on the blog Kalina Mądry 10 articles on the blog Wiktoria Władarz 10 articles on the blog Aleksandra Skotnicka 9 articles on the blog Julia Kaim 9 articles on the blog Mateusz Olszański 9 articles on the blog Dawid Kabała 5 articles on the blog Jakub Rogoziński 5 articles on the blog Jan Wójcicki 5 articles on the blog

Also writing for us: Martyna Świrszcz , Mateusz Haber , Paweł Pasterak , Tomasz Kaźmierczak , Joanna Hoły , Karol Pudlik , Katarzyna Koczwara , Paweł Dębosz , Paweł Seruga , Bartłomiej Szczurek , Malwina Jurga .

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Statuses awarded by the platforms: PrestaShop Expert ★★★, Google Premier Partner 2025, Meta Business Partner, Microsoft Advertising Elite Partner 2025. All certificates and awards

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