A brand that tried creators once and decided it does not work usually stumbled not on the channel but on the execution. Without these four things the budget turns into reach that nobody later counts towards sales.
A hundred thousand followers from the wrong group sell less than eight thousand from the right one. What matters is the overlap with your customer, not the size of the account.
Without its own discount code and tracking link, sales from the campaign remain a guess. A month later nobody can tell them apart from the rest of the traffic.
A single post is a test, not a campaign. Trust in a recommendation builds at the third or fourth contact with the same face.
Good material ends with the post, because nobody wrote down the right to use it in paid campaigns. It is the most wasted asset in this service.
We do not start with a list of names but with who you are looking for and what should happen after the post goes live.
2-3 weeks
We agree the target group, category and budget, then build a list of Polish creators with a rationale next to each name. You also get the ones we advise against, together with the reason.
2-4 weeks
Terms, deadlines, exclusivity and rights to the material. This is also where we check whether the influencer's reach is real: under NDA we ask for a screenshot from the creator's dashboard and compare it with what they declared.
2-6 weeks
You approve the content before it goes live, in one agreed place. Each collaboration gets its own code and link so it can be settled separately.
after the campaign
A report with sales per creator, counted from codes and links. Material we hold the rights to then goes into paid campaigns, where it usually works more cheaply than creative produced from scratch.
Influencer marketing makes conflicts of interest easy: an agency that represents creators earns from the campaign happening, whatever its result. We have no creators on our books, and we count campaign results in sales, not reach. These ratings were left by clients on three platforms, and on Clutch every review is preceded by a call from the platform to the client.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsFour partner statuses JustIdea maintains. A badge on its own says nothing, so each one comes with something concrete: access, support or data we would not have without it.
Creator material gets a second life only when it can run as an ad from the brand's account. Partner status gives technical support for that use and for measurement, which has to work even when the post comes from someone else's profile.
A creator campaign also brings enquiries, not only orders. Connecting codes and links to the CRM lets you count those enquiries all the way through, instead of cutting measurement off at the landing page.
Traffic from an influencer campaign arrives in a wave and disappears. Capturing some of those people into your own database turns a one-off spike into a channel you can return to without paying a second time.
An alternative to ExpertSender where creator traffic needs turning into your own list. The sign-up page, form and welcome sequence sit in one panel, so a collaboration leaves a contact behind, not just reach.
The budget splits into two parts. Our work starts from €250 net, and you know that figure up front. We will not quote creator fees in advance, because at similar reach rates can differ tenfold, and that is the part we negotiate on your behalf.
Checking whether the channel works for your product at all before you commit a larger budget.
Repeated contact with the same audience and material that later comes back in paid campaigns.
A few creators tied to the brand for longer, with category exclusivity.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
