What holds back the decision to migrate a store to PrestaShop?
It's rarely about the subscription price. Three things come up in conversations most often, and each one can be settled before the move, not after.
Fear of losing search rankings
Changing URLs without a redirect map wipes out visibility built up over years. That risk is real, but not inevitable: the map is built before launch and checked address by address.
Data scattered across systems
Products in one place, customers in another, invoices in a third, and order history only in the old platform's panel. Without an inventory, migration carries that mess along with the data, and the gaps surface at the first year-old complaint.
Integrations built for the old store
Couriers, payments, the warehouse system and the wholesaler were connected over the years, often by different people. Migrating without a list of them ends with discovering the gaps after the switch.
From auditing the old store to a switch with a rollback plan
Four stages. The first ends with a decision on whether migration makes sense at all, and it's the only point where backing out is cheap. At JustIdea, no address goes live until the redirect map has been checked address by address.
- 1
Audit and inventory
1-2 weeks
A record of data, addresses, integrations and features built for the current store. It ends with a scope and a quote, and sometimes a recommendation to stay where you are.
- 2
Moving data and addresses
4-8 weeks
Products, categories, customers, orders and content, alongside a redirect map built address by address. Migration runs in repeatable passes, so the data can be refreshed right before launch.
- 3
Integrations and testing
3-6 weeks
Payments, couriers, warehouse and accounting system connected and checked on the full order cycle. This is where gaps invisible in the inventory show up.
- 4
Switch with a rollback plan
1-2 weeks
The old store stays live until the new one has run a few days at full traffic. Going back is a DNS change, so a decision to roll back doesn't need a new project.
Migrating without someone on the vendor's side is a gamble
The same things always break when moving a store: redirects, integrations and measurement. These are the statuses that give JustIdea access to vendor support on those three fronts, not just documentation.
PrestaShop Expert ★★★
We know how the core behaves when moving a catalogue and attributes, because we work at the top tier of the agency programme. When the problem sits in the platform, we raise it through the partner channel, not on a forum.
Top E-commerce Developers Kraków 2026
A ranking of e-commerce developers. Migration is the part of the work clients come back to review most often, and Clutch verifies every one of them with a call to the author.
base. (BaseLinker)
After the switch, it's not just the pages that need to come back up, but also orders, stock and courier labels. We test this integration before the migration, on a copy, with access to support on base.'s side.
Google Premier Partner
The second thing that tends to break during migration is measurement: conversions, the product feed and tags. The status gives us support on Google's side, so rebuilding it doesn't wait in a general queue.
