How much traffic does Bing get, and for which industries does it make sense?
It depends on the country and the device, and StatCounter publishes the share for each market. In Poland, our home market, it was about 12% of desktop searches and about 7% including phones (StatCounter, August 2026). It makes the most sense for selling to businesses, software and B2B services, because Bing is used mainly at a desk, in Windows and Edge. Whether that is your case is shown by the first month of the campaign, not by a discussion before the launch.
How is Microsoft Ads different from Bing Ads?
It is the same platform under two names: Bing Ads was renamed Microsoft Advertising, and the market still uses both. The name followed the system's reach, because ads today show not only in the Bing search engine but also in Edge and next to some queries to Copilot.
Do campaigns have to be built from scratch?
No. We import campaigns, keywords and the feed from Google Ads, so the launch is cheap. Then we separate the two accounts, because after a few months the copy no longer fits a different auction and a different audience.
How soon do Microsoft Ads campaigns show results?
About six weeks from the start of work. The import from Google Ads takes a week, measurement with the UET tag a second week, and then the campaigns need a month of collecting data before the cost per order from Bing can be fairly compared with Google. Separating the account from the Google copy takes another 2-4 weeks, with the campaigns already running.
How much does management cost, and what budget do you need to start?
The account audit while we discuss working together is free, and the service starts from €300 net a month for 4 hours of work. You pay the ad budget separately, directly to Microsoft. The lowest package is meant for a budget of up to €700 a month and is usually enough for this channel, because budgets in Bing are smaller than in Google. For spend above €10k a month we quote individually.
What does Microsoft Advertising Elite Partner status give you?
A shorter route to an answer when a campaign behaves differently from what the documentation says. JustIdea is in Microsoft's partner programme at the top tier, which gives access to support on the platform side and to data the standard dashboard does not show. In a channel where few people have experience, that is sometimes the only way to a diagnosis instead of guesswork.
Does the ad account stay mine?
Yes. We set up the account in your company's name or work on your existing one, and we get access to it. When we stop working together it stays with you, along with the campaign history and the audience lists. We do not run campaigns from an agency account, because then the optimisation history disappears along with the contract.
