The channel has no account history yet for the system to lean on. That is why each of these three mistakes costs money from the first day of delivery, not after a quarter.
A structure built on keywords has no equivalent here, because delivery is triggered by the topic of the conversation. A copied account gives broad delivery and a result you cannot fix with bids.
A conversation starts with a problem, not with a model name. A feed that does not say what the product is for stops being a technical detail here and starts costing you impressions.
Without the OpenAI pixel or the Conversions API, after the first week you only know what the traffic cost. That is not enough to decide on a second month of budget.
ads go live in Poland and across the European launch, after a US pilot from February 2026
European markets covered by ad delivery, Poland included
the plans in which ads appear
The same work on the offer, a different signal that triggers the ad, a different moment of contact. That is why one account does not replace the other, and both are compared by cost per order, not by cost per click.
| Campaign element | Google Ads, Search Network | ChatGPT Ads |
|---|---|---|
| Signal that triggers the ad | A query typed into the search engine | The topic and context of the whole conversation |
| Targeting setup | Keywords and match types | Context Hints, i.e. descriptions of needs and situations |
| Placement | A sponsored link in search results | A labelled card under the model's answer |
| Data in a product campaign | Name, brand, model and product code | What the product is used for and the problem it solves |
| Moment of contact | The user usually knows what they are looking for | The user is comparing options and asking follow-up questions |
| Conversion tracking | Google tag and enhanced conversions | OpenAI pixel or Conversions API |
Four stages, and the first two are done once. They then work in every channel, even if ChatGPT Ads drops out after the first month.
1-2 weeks
We add the use, the dimensions and the problem the product solves to the descriptions. We check whether the landing page answers the need from the conversation or only the category name.
1 week
The OpenAI pixel through a tag manager, or the Conversions API on the server side. We set this up before launch, not after the first invoice.
1 week
We describe the situations in which the ad makes sense. We make sure the hint, the ad copy and the landing page say the same thing, because a gap between them lowers relevance.
ongoing
We start with one category, not the whole offer. After a month we set spend against margin and returns and tell you plainly whether the channel stays.
The channel is new, so every ChatGPT Ads agency says roughly the same about it today and nobody has a year of results yet. What can be checked is something else: the ratings clients have given us on Google, Facebook and Clutch for channels we have run for years.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsWe have no partner status with OpenAI today and do not pretend otherwise: the platform's partner programme is still being built. Below are the statuses from platforms we have worked on for years. They decide whether we can measure the result of a new channel.
The top tier of the Google Partners programme. A new channel is judged against Google Ads, because that is where the benchmark for cost per order sits. The status gives us data and support on that platform's side.
Meta's partner programme. ChatGPT campaigns reach people at the moment they compare options, the same point in the funnel as reach campaigns. That is why we account for both channels in one calculation, not separately.
A ranking of advertising agencies in Poland. Clutch verifies every review by talking to its author, so this position rests on campaigns settled with clients, not on a competition entry.
One package covers one advertising channel: ChatGPT next to Google is two packages. You pay the ad budget separately, directly to the platform.
Tracking setup, context hints and running one category.
Full management of the channel, including the product feed and reporting.
Several markets, a product catalogue and data from a warehouse.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
