Four symptoms. Each one gets mistaken for an execution problem and gets fixed by changing agency.
The ad promises the lowest price, the website talks about quality, the salesperson talks about flexibility. Each one sounds fine alone, together they build no association at all.
Proposal after proposal gets rejected, with no way to say why beyond it does not fit. Without a written brand character, the judgement stays a matter of one decision-maker's taste.
When there is no other answer to what sets you apart, a discount is what is left. It is the most expensive form of missing strategy, and it shows up directly in margin.
The third contractor in a row, the same result. That usually signals the problem was never in the execution, it is that nobody ever had a clear brief to work from, because there was nowhere to get one.
The exact schedule depends on the size of the company and the scope, and we give it to you before signing the contract.
2-3 weeks
A review of your communications, customer service, materials and what competitors are saying.
1-2 weeks
The Polish market and international ones, choosing the trends that genuinely apply to your business over the coming year, not a list of buzzwords.
1 day
The most important day of the whole project. We settle the promise, the character, and what the brand will not do. Without leadership at the table, this day has no point.
2-3 weeks
The brand platform, voice, touchpoint map and briefs for the teams executing it. Plus a meeting where we walk through the document with the people who will use it.
A strategy is a document whose value only becomes clear a year into rolling it out, so the choice of contractor gets made without proof. These three ratings were left by clients on public platforms, and each can be read there in full.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsA strategy nobody knows how to turn into a campaign is an essay. We write ours where it then has to be worked from.
A status awarded based on client results. In a brand strategy it lets us check whether the promise you want to make actually matches what people are looking for, before it goes onto every piece of material.
A brand voice is tested fastest on social media, because the reaction comes back within hours. Access to Meta's tools lets us trial a message on a small sample before it becomes the standard.
In a review of customer service, what happens after an enquiry says the most: how long a reply takes, how many contacts get lost, and at which stage. Working on the sales system lets us measure that, instead of only talking about it.
One item: business strategy from €740 net. Marcin Kądziela runs it, from the analysis to the finished document.
Working out how the brand should communicate going forward: target audience, archetype and character, brand promise, brand voice, and a map of customer touchpoints.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
