When the problem is not execution, but a decision. Four situations in which execution ordered before the direction is settled has to be ordered a second time.
Each reports its own metric and each looks good. Without a shared measure you cannot settle which one gets more budget.
The conversation stalls because each side measures success differently and is right by its own measure. A consultant's role is to agree on one measure, not to declare someone right.
The third contractor in a row and the same effect. That usually means the problem does not lie in execution, but in what you commission.
Decisions taken at the start carry weight for the whole year, and a campaign heading in the wrong direction costs exactly as much as one heading in the right one.
We start with an audit of the marketing activities you already run and finish with a document, not a presentation. Three to five weeks pass from access to recommendations.
1-2 weeks
Access to analytics and ad panels, the margin calculation, conversations with the people responsible for marketing and sales. This is usually where the first surprise comes out.
1-2 weeks
The channels compared with one measure, a competitor review and a workshop where we test the conclusions against your knowledge of the market. It is the only stage for which we ask the team to be present.
1 week
A document with decisions: what to do, in what order, what to switch off, how much it costs and who will do it. Plus an hour of discussion with the team.
optional
We can stay on call while the recommendations are implemented, also when someone else carries them out. This is a separate, cheaper form of working together.
In consulting you pay for a recommendation, sometimes one that reads "do not do this", and there is nothing tangible to receive and compare with the offer. Before the call you can check one thing: how our opinion worked out for others. The three JustIdea profiles are public and open to a review from any client.
weighted average of 224 reviews across three platforms. Clients gave them, and each site links to the profile with the full text of every review.
Read the reviewsWe have no opinion on a channel we do not manage on someone else's budget. That is the only guarantee that can be given in consulting: the recommendation rests on accounts we are responsible for every month.
A recommendation about the search budget is worth as much as the knowledge of how this channel behaves at scale. Google awards the status on client results, not on passed tests, so it speaks of practice, not of a certificate.
The second channel where the question "is it worth it at all" comes up most often. We answer it with data from the accounts we run, not from industry articles.
In B2B sales, a marketing recommendation ends in the CRM or it ends nowhere. Knowing this layer lets us count a channel through to the signed contract, not just to the enquiry.
There is no fixed price: we quote by scope and the number of working days, because the gap between a company with one category and one selling in five markets is several-fold. The price does not depend on whether you order anything from us afterwards.
We go through your situation and tell you whether full consulting makes sense for you.
A full review of channels, numbers and team, ending with decisions with their order and cost.
We stay available while the recommendations are implemented, also when someone else carries them out.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
