Three gaps in the catalogue that raise the cost of every product channel.
A trade name nobody types into a search engine cuts the product out of part of the queries. It is often the cheapest fix in the whole account and the one most often skipped.
An empty GTIN, brand, category or size cuts the product off from part of the ad inventory, and sometimes blocks its approval in Merchant Center.
When stock and prices change during the day, a feed sent once a day advertises products that are already out of stock and prices from before the sale. You then pay for clicks that end in disappointment.
Four stages. After the first you know how many products do not reach ads at all, and why.
1 week
We check disapprovals in Merchant Center, missing attributes, title quality and how often price and stock update. The result is a list of fixes ordered by priority.
1-2 weeks
Merchant Center, data transformation rules and export to the other channels. One source, several recipients.
2-4 weeks
Titles built around real queries, completed product attributes, correct categorisation. Changes go in batches, so the effect can be traced to its cause.
ongoing work
We keep an eye on disapprovals and changes in platform requirements. The catalogue changes along with the shop, so this is not a one-off job.
The feed works in the background until the day product campaigns stop. Trust in the contractor weighs more here than a list of features, so below are the ratings clients have given JustIdea on three platforms.
weighted average of 224 reviews across three platforms. Clients gave them, and each site below links to the profile with the full text of every review.
Read the reviewsThe product feed sits between the shop catalogue and several platforms, and each reads it a little differently. Below is what JustIdea has along that road, from the catalogue to the advertising platforms.
Beyond partner status, we have our own CSS comparison service, which usually makes product ads in the auction cost less per click than going through Google Shopping directly. It is not a dashboard setting, but a separate entity in the Comparison Shopping Services programme.
The feed is built from the catalogue and stock levels, not from a spreadsheet. We build base. integrations in our e-commerce team, so we know the layer where the feed most often breaks, from the inside.
The same catalogue also goes to Allegro, only with different data requirements: titles and listing parameters there are built for Allegro's own search engine, not Google's.
The Meta product catalogue reads the same feed differently from Google. We run Meta campaigns every day, so we handle the differences between the two catalogues' requirements with rules in a single feed, instead of fixing each channel by hand.
Setup is one-off, and ongoing feed management is part of the performance package from the Basic level upwards. If we run your product campaigns under that package, the feed is part of that work, not a separate invoice.
Google Merchant Center setup and catalogue export to the other channels.
Ongoing feed management as part of running product campaigns.
A large catalogue and several markets, with the scope of work matched to the size of the account, and no fixed hour limit.
The call is led by a new business specialist. When we get into the details of an account, the specialist for that channel joins in. We reply within one business day.
Before the meeting we review your website, your visibility and what your campaigns show from the outside. We will not open with “so, what does your company do?”.
The reply comes from the same new business specialist who will run the call. No qualification form and no call from an unknown number.
We go through your numbers and your questions. If it turns out we are not the right fit, we will tell you straight away.
